Back to School Report 2020

Optimising your eCommerce Strategy for the lunchbox

The lunch box is a £200 million opportunity brands shouldn't miss.

Helen Thomas Insight Manager e.fundamentals

Our latest eCommerce category insights assessed and ranked UK Grocer’s Back to School children‘s lunchbox ranges on key purchase driving criteria and to find out who was likely to offer the best online experience for parent’s this year.

Key insights for brands included in the report

  • How to optimise range, visibility, and up-sell performance.
  • The impact on shopper behaviour post-pandemic on the lunchbox
  • Retailer analysis to help your brand understand where your lunch box strategy can be best supported online.
  • Identified opportunities for brands to improve performance and support retailers across the lunchbox range. 

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