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Online category management: 5 principles to help CPGs succeed on the digital shelf
Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.
What is digital shelf analytics? Maximize eCommerce sales growth with retail insights
Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.
How CPGs can optimize trade promotions and boost unit economics amid inflation
Trade spend is notoriously prone to inefficiencies, but smart revenue management backed by digital shelf analytics can help dramatically eliminate waste. Read on to learn how.
Out of luck with out-of-stocks? How to monitor availability and protect your retail SEO
Minimize stockouts and the negative impact on your retail SEO with our overview and 5 top tips.
How FMCG brands can get HFSS-ready on the digital shelf
We've summarized what brands can do to keep their category position online in light of the new rules impacting not only in store but also online grocery.
How CPG brands can optimize and measure their product detail pages online
The product detail page is a huge driver of brand success on the digital shelf. With retailers constantly evolving their eCommerce sites, read what’s key to protect your brand equity and online sales.
The power of share of search in online retailers
Share of search is a key metric that helps brand owners understand how they’re doing in search relative to others. Read on and learn how to safeguard your brand's visibility on the digital shelf.
Phygital: How digital commerce is blending with physical retail
Amazon Go is just one example of how digital technology is blending with physical retail to create new and better experiences for shoppers. The 'phygital' trend reflects the insight that there is no such thing as an ‘online shopper’ and an ‘in-store shopper’ anymore.
How to build a seamless omnichannel retail strategy in 5 steps
As the shift to online grocery continues brands need to adapt and build a truly seamless omnichannel retail strategy. But how? We've summarized the 5 key steps.
Why CPGs need to bring a challenger mindset to omnichannel retail
Can you turn a notoriously online-unfriendly product into an eCommerce success? With a challenger mindset nothing seems impossible. We've summarized why it pays to apply a radically different thinking to category growth.
Quick commerce: what it is and why CPG brands should care
Quick commerce adds up to a compelling service that is quickly reshaping shopper expectations. But, how can CPG brands ensure they’re well positioned to benefit from the q-commerce boom? We summarized what's key.
e.fundamentals hires Global Business Development Director after more than doubling its revenues
The Global Business Development Director will be responsible for identifying and securing new global business partnerships, as well as strengthening e.fundamentals relationships with existing and prospective customers.
View Our Most Popular resources to help you learn and win on the digital shelf.
The Ultimate Guide to Content Management on the Digital Shelf
The Digital Shelf Cast - Listen to our latest episode
