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Does paid retail search help organic SEO? Here’s what CPGs need to know

As CPG brands shift more spend into retail media to win in search, brands need to understand the relationship between paid-for and organic SEO. Here's what you need to know.

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Out of luck with out-of-stocks? How to monitor availability and protect your retail SEO

Minimize stockouts and the negative impact on your retail SEO with our overview and 5 top tips.

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David Murray-Hundley steps down as Chairman of e.fundamentals

e.fundamentals today announced that David Murray-Hundley will step down as Chairman. He is now looking to free up time to refocus on growing early start-up businesses in light of e.fundamentals’ phenomenal success.

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How to create an eCommerce marketing strategy that delivers for CPGs

The goal of an ecommerce marketing strategy is to be seen, heard, and bought. Here's what it takes to create one that delivers for CPGs.

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How to build a data-driven CPG organization, in 5 steps

At a time when more buying is shifting to online, data strategy is rising up the agenda for many CPG organizations. Here are 5 steps for how to embed data-driven thinking across the org.

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MAP pricing for CPGs: How it works, why it’s important, and how to prevent violations

As the US online grocery market becomes increasingly competitive, it’s essential that CPGs monitor price movements. Those with the right tools have a competitive advantage. Here's what you need to know.

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Acting on impulse: How CPGs can get creative and drive more online impulse buying

Why is online impulse buying so hard to crack? We've summarized the key actions for CPGs looking to recreate the impulse buying behaviors on the digital shelf.

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Winning key account management strategies for the eGrocery era

We cover what it takes for Key Account Managers to strategize and win in eGrocery. Make the shift from in-store to online with these actionable strategies.

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Why CPGs need to bring a challenger mindset to omnichannel retail

Can you turn a notoriously online-unfriendly product into an eCommerce success?  A new crop of DTC challenger brands is looking to do exactly that by reinventing chewing gum for the…

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Changing your Digital Shelf Analytics Vendor: 3 Things Smart CPGs Get Right

CPGs are under great pressure to adjust team capabilities and tools quickly to retain category share online. We summarized three things that matter when sourcing and transitioning Digital Shelf Analytics vendors.

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Driving Digital Shelf Growth with Enhanced Global Retailer Coverage

We’re committed to enabling our clients advance their Digital Shelf performance through the continuous expansion of our global retailer coverage and category expertise. Find out if we cover your markets yet. Chances are we do!

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These Ecommerce Growth Forecasts Will Change The Way CPGs Act

Ecommerce growth has become unstoppable, eMarketer's latest forecasts prove. CPGs must change the way they act or else risk being left behind. Read our summary of the figures, trends and suggested actions.

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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