2022 proved a tough year for grocery retailers and suppliers, but smart CPGs still managed to achieve outstanding results on the digital shelf. This is what they got right, and how to drive eCommerce success over the coming 12 months.
Successful joint business planning with retailers is critical for CPG brands, but JBP meetings can be one-sided and one-dimensional. Here are 10 ways to use digital shelf insights to unlock richer strategic conversations with retailers.
Cheaper options are thriving as consumers trade down to manage soaring household bills. But CPGs don’t need to take the threat lying down. The following data-led strategies will help brands hold their own against own label and the discounters.
CPGs are under great pressure to adjust team capabilities and tools quickly to retain category share online. We summarized three things that matter when sourcing and transitioning digital shelf analytics vendors.
eGrocery is evolving at eye-watering speed, but not all CPG teams have the skills to make the most of the online opportunity. Read on and learn how to level up your eCom skills today.
Learn the basics of digital shelf optimization, why it's critical for CPGs to master it and how digital shelf analytics can help you drive eCommerce growth.
Ecommerce platform enables consumer brands to grow market share profitably in today’s inflationary and supply-constrained environment through intelligent automation, supporting over 450 omnichannel retailers in 41 countries.
e.fundamentals has been acquired by CommerceIQ, the leading Retail Ecommerce Management Platform driving CPG's eCommerce growth as one global software platform.
As tensions run high between retailers and suppliers, CPGs need to be smarter than ever about strategic pricing. Here’s how to use digital shelf analytics to hold your own in tough negotiations.
Quick commerce is quickly rising up the CPG agendas. We take a closer look at Instacart as one of the leaders among eGrocery apps and what brands need to get right to win.
With the digital shelf predicted to remain the focus of today’s shoppers we cover the key optimization tactics can commercial managers apply to boost their online sales across retailers & marketplaces.