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Read the latest eCommerce insights and digital shelf  news from the e.fundamentals blog

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New Feature: Banner Display Ad Insights for Online Grocery

How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.

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The Marketer's Guide to Banner Display Advertising in Online Grocery

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for grocery retail, your competitors are going to have a massive advantage when…

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Amazon Prime Day 2020: 4 things CPGs must get right

We now know Prime Day takes place 13th to 14th October; Prime members can access deals from midnight Pacific Times or 3am Eastern Time respectively. This year will be different,…

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e.fundamentals welcomes new Group Chief Financial Officer

Leading digital shelf analytics specialist e.fundamentals is excited to announce the appointment of new Group Chief Finance Officer Ewan Patrick to its leadership team.

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How to build a winning position in online retail

As brands and retailers across the world grapple with changes to their business due to the pandemic, one thing is clear: the shift to online will not revert back. Contrary,…

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What Is Digital Shelf Analytics? How Data Provides Retail Insights

What Is Digital Shelf Analytics? Digital shelf analytics (DSA) is a forward-thinking software solution alternative to the manual compilation of retail data for brands, manufacturers and consumer packaged goods (CPG)…

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e.fundamentals fuels North American growth with leadership additions

World-leading digital shelf analytics provider e.fundamentals announces the appointment of two high-calibre additions to its senior leadership team to drive its North American business.

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How to Develop a Digital Commerce Strategy

Do you give an equal amount of time to your digital shelf and physical retail performance?

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How lockdown has revolutionised the digital shelf

In this blog post, we summarise the principal findings from the e.fundamentals / YouGov UK Shopper Insights Report 2020, the critical changes lockdown has brought onto consumers grocery shopping habits…

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4 Digital Shelf Insights You Should Review Regularly

Brand Messaging, Stock Availability, Competitor Pricing, Competitor Promotions Digital shelf insights refer to the understanding we take from key retail metrics.

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What data brands need to know from the Office for National Statistics

We’re taking a close look at the monthly data published by the Office for National Statistics (ONS) and what this means for retail brands.

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What Is Digital Shelf Optimisation?

Digital shelf optimisation refers to the continual process of perfecting a digital shelf. The result is a digital shelf that’s more efficient and prominent across e-retailers. Yet, how do you…

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We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.

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