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Online category management: 5 principles to help CPGs succeed on the digital shelf

Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.

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Online grocery optimization 101: What CPGs need to know about retail SEO

The key question for CPGs right now: how to ensure product visibility on the digital shelf. Read our 101 summary to online grocery optimization.

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Rapid growth fuels creation of new tech jobs for Edinburgh-based SaaS company

The acceleration of ecommerce grocery sees e.fundamentals create new tech jobs to further its position as a global Digital Shelf Analytics provider.

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The new rules of omnichannel: how to make bricks and clicks add up

The imperative to embrace eGrocery omnichannel strategies isn't going anywhere so we've summarized our view how brands and retailers can make bricks and clicks add up.

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How to run an RFP for digital shelf analytics

CPG teams typically run a request for proposal when looking for a digital shelf analytics vendor. We've summarized what's key to making this process smooth and cost effective.

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It takes more than ecommerce skills: How to upskill CPG teams for ecommerce success

eGrocery is evolving at eye-watering speed, but does your team have the skills to make the most of the online opportunity? Read on and learn: Why CPG businesses need to…

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How to pick the best digital shelf analytics vendor

We all know ecommerce is exploding, but do you know how to fuel your CPG’s online success fast and at scale? Read on to find out:  Why digital shelf analytics…

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What the smartest CPGs get right about selling on Instacart

It's time CPGs get ready to win on Instacart. So read and learn: What's all the hype around Instacart and why CPGs should care Why CPGs need to act on…

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Can Walmart beat Amazon and Instacart to win the battle for eGrocery?

It’s hard to think of a busier time for eGrocery than the past 12 months, and few retailers have been busier than Walmart. We’ve had news of more local fulfillment…

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What’s next in e-commerce? How to bring category strategy to life on the digital shelf

Until last year, CPG’s strategy meetings would typically review sales and marketing data to define how to boost sales in-store. Today, brand leaders need to understand how to grow sales…

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PepsiCo chooses e.fundamentals to power its eCommerce growth in Europe

London, February — e.fundamentals, the digital shelf analytics provider, today announced a partnership with PepsiCo’s, Inc. (NASDAQ: PEP) ("PepsiCo") to power its eCommerce growth in Europe. The strategic partnership is…

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New Feature: eRetail Media analytics for Online Grocery

How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.

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e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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