Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.
Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.
Trade spend is notoriously prone to inefficiencies, but smart revenue management backed by digital shelf analytics can help dramatically eliminate waste. Read on to learn how.
We've summarized what brands can do to keep their category position online in light of the new rules impacting not only in store but also online grocery.
The product detail page is a huge driver of brand success on the digital shelf. With retailers constantly evolving their eCommerce sites, read what’s key to protect your brand equity and online sales.
Share of search is a key metric that helps brand owners understand how they’re doing in search relative to others. Read on and learn how to safeguard your brand's visibility on the digital shelf.
Amazon Go is just one example of how digital technology is blending with physical retail to create new and better experiences for shoppers. The 'phygital' trend reflects the insight that there is no such thing as an ‘online shopper’ and an ‘in-store shopper’ anymore.
As the shift to online grocery continues brands need to adapt and build a truly seamless omnichannel retail strategy. But how? We've summarized the 5 key steps.
Can you turn a notoriously online-unfriendly product into an eCommerce success? With a challenger mindset nothing seems impossible. We've summarized why it pays to apply a radically different thinking to category growth.
Quick commerce adds up to a compelling service that is quickly reshaping shopper expectations. But, how can CPG brands ensure they’re well positioned to benefit from the q-commerce boom? We summarized what's key.
The Global Business Development Director will be responsible for identifying and securing new global business partnerships, as well as strengthening e.fundamentals relationships with existing and prospective customers.