World Leading Digital Shelf Strategy Expertise & Insights 

We put your eCommerce strategy and success at the heart of everything we do. Our dedicated customer success team work with you to make winning a reality online. 

The e.fundamentals customer experience

A team of experts focused around supporting your Digital eCommerce strategy.

Unrivalled Analytics Support

Our platform is backed up by best in class customer service to ensure you are getting the most from our platform. with dedicated support days each month for our clients. 

Tailored Coaching & Training

Whether it is getting started with the basics to using some of our more advanced insight analytical category tools our team are on hand to keep your strategy on track.

Delivering World Class NPS

Our customers love us, we consistently deliver above our ROI guarantee, and our focus on ensuring client success sets us apart from other digital shelf solutions.

Supporting your Digital commerce strategy

The worlds best eCommerce analytics tool with unrivalled support

Unlike our competitors, we are proud to have built a team of industry-leading eCommerce practitioners to help our clients embed and leverage the powerful opportunities from our digital insights platform.

  • Decades of in-store and online FMCG retail experience
  • All our clients get a customer success manager.
  • Regular insight reports and industry guidance.
  • Coaching and training to increase frontline capabilities.
  • A service of data and insights built around your needs
  • We bring real world insight and eCommerce.
  • Knowledge to help your teams stay a step ahead of the competition.

Market insights to keep you winning

Digital shelf insight reports

Our insights team research the key trends and strategies shaping the categories you operate in. Many of our clients benefit from dedicated category reports to help inform your category strategies across online retail and wholesale.

Read our latest online category reports to get a flavour of what you could expect.

Unique to the market our team of experts are experienced professionals in your field so you can rely on the fact we know the behaviours beyond the data so we can support you make profitable decisions.

Driving omnichannel productivity 

Tools and ways of working to operate effectively

We understand your need as an FMCG brand to work smart and at pace to instigate impactful change, by having actionable retail and wholesale insights at your fingertips e.fundamentals helps keep you focused and informed.

From prep to pitch your teams will have the insights needed to enrich and grow key retailer relationships across your category.

Setup with Pace and agility

The onboarding experience you want to have

Our customer success team work with your wider business from day 1 to ensure a smooth transition and fast implementation of the e.fundamentals service. 

Our approach ensures a strong take-up across the organisation through swift implementation

Our ROI guarantee

By using e.fundamentals, we guarantee you’ll secure an ROI of 4x the cost of the service in online sales uplift.

This is a promise you can validate and some of our clients have even seen returns up to  11x. 

Talk to the team today to discuss the details and how we can help you and your teams deliver measurable value online. 

A deeper understanding of your eCommerce needs

Best in class onboarding to get your growing fast

Our Customer Success team work with your eCommerce focused teams to ensure you have the best setup across your business. We work to align the e.fundamentals platform to your company and in market needs. 

That is why we don’t place barriers in front of your teams, we don’t charge per user license so you can encourage and embed e.fundamentals where you need it across your business. With our dedicated training, we can ensure your team are seeing the benefits of the platform immediately.

“Having the right eCommerce insights becomes critical; e.fundamentals tailors their approach according to our needs within the markets we’re operating in. Everyone can access insights from one platform based on what matters to them, see online performance on a regular basis and track to optimise the drivers. Having a complete category view across all markets is important which their platform seamlessly delivers.

Elena Meyer

eCommerce Category Manager, Edgewell

Meet Our Customer Success Team

Cheryl Haggerty

Cheryl Haggerty

VP of Customer Success

Cheryl has 25 years experience of delivering revenue and profit growth for major brand-owners in FMCG, consumer electronics, health and beauty. She has worked across the full spectrum of sales and marketing, from field marketing agencies, to contact centres, experiential & omnichannel personalisation. Across her career she has worked with big brand names such as: Diageo, Mars, P&G, Post Office, Camelot, DHL, Barclaycard, as well as managing sampling activation and loyalty personalisation delivery for Asda, Morrisons, Boots/Walgreens & Intermarche.

Dan Foy

Dan Foy

Global Account Director

Dan has 8 years of experience delivering category development across a number of categories and channels. He started out in the convenience and wholesale channel with Red Bull, helping to drive a category approach to soft drinks. Then trained as a category manager with Dairy Crest where he supported the major retailers and convenience channel. Dan also has experience working with Google premier partners and how search plays a key role in consumers purchase journeys. He leverages all his experience to date to have a shopper and category mindset to help our clients navigate an omnichannel approach.

Mandy Critchley

Mandy Critchley

Customer Success Director

Mandy Critchley has over 20 years of experience working with brands and retailers predominantly within the FMCG and Pharma categories. With a wealth of commercial experience across the spectrum of digital marketing and insights, Mandy has worked with major brands on propositions that enable them to move the dial for their online sales.

Former roles include Head of Client Services at Bounty UK and VP Sales at mySupermarket.

Steve Abram

Steve Abram

Customer Success Manager

Steve has 6 years of experience in delivering in-store marketing solutions for CPG brands & grocery retailers. He more recently managed the Morrisons business for Catalina Marketing whereby he supported the grocers’ loyalty scheme to drive incremental spend, increase loyalty & deliver positive ROI. Steve has worked with brands across a number of categories to support the acquisition of new shoppers, maximise their purchase repertoire & deliver tangible results.

Helen Thomas

Helen Thomas

Customer Insights Manager

Strategy and insight has been at the core of Helen’s career for over 15 years. Working in research roles at media owners and agencies earlier in her career gave her experience of eCommerce and web analytics. Subsequent insight roles at Progressive market research, Heineken UK and Genius Gluten Free led to a deeper understanding of qualitative and quantitative methods, consumer and shopper engagement and how category analysis can be effectively leveraged to drive profitable growth.