The digital shelf analytics growth engine that pairs actionable insights and eCommerce expertise to deliver a winning position in the online channel.

The only eCommerce analytics provider to guarantee a 4X minimum ROI.

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Your success is our focus

How you’ll win on the digital shelf with e.fundamentals

We quickly build your competitive advantage in the omnichannel using a data-informed framework that meets the needs of your frontline teams.

  • We accelerate your eCommerce performance through increasing your teams frontline capabilities.
  • A Daily complete category view of data from any online retailer.
  • A modern tech infrastructure to meet your needs, with the ability to integrate and export data with your existing systems.
  • A framework of 8 fundamentals that when actioned correctly drive profit and revenue growth.
  • Dedicated eCommerce experts that provide the human expertise and support to ensure you win online. 

Trusted by global brand owners to grow online sales

Sean Ferguson
Digital Marketing Manager

“We wanted to move beyond just fixing the basics. The actionable insights from e.fundamentals will allow us to develop our online sales channel and bring our category vision to life.”

Nick Saltanti
eCommerce & Digital Category Manager

“…the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. They’re also providing the support we need to help us maximise our growth.”

Elena Meyer
eCommerce Category Manager

“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”

Ed Harman
Channel Optimisation Manager

“We’re really proud to partner with e.fundamentals. They’ve put a powerful tool in the hands of our teams which will keep our business priorities at the heart of the online sales strategy.”

Weetabix Food Company use efundamentals for their online analytics