Platform

The Digital Shelf Platform designed for smart CPG brands to win online

e.fundamentals is secure. It’s Modern. It’s software that CPG brands actually enjoy using. And it’s here to help scale your ecommerce performance fast.
Complete platform for the digital shelf

WE GO BEYOND JUST DATA

Our winning approach delivers a competitive advantage

Strategic & commercial priorities

Linked to major initiatives: Innovation, Revenue Management, Assortment Reviews, Brand planning
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Specific focus linked to individual roles

         Insights made easy.              Actionable, valuable and intuitive
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Clear process and ways of working

Fully integrated into existing routines JBPs, business planning and new product go to market strategy
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Results

eCommerce 
share growth

The Best platform for digital Ecommerce

e.fundamentals is a complete digital shelf platform with all the tools you need to grow

Scale and Agility for CPG requirements

SCALE

Designed to meet your eCom needs

  • Accurate Full Category Data
  • Flexible to Meet All CPG Market Needs
  • Unlimited Users
  • Reliable and Robust with a 99.5% Service Uptime
Focus on customers

ENGAGEMENT

Instantly Understood

  • Built for Teams
  • Relevant to Job Roles 
  • Customizable Workspaces
  • Dedicated Client Support Hubs
  • Regular Workshops and Training
Digital Shelf Analytics Platform

Platform

Modern Future Proof Tech Stack  

  • Open Source Digital Shelf Data
  • APIs and Integrations for Effective Data Handling
  • Best in Class Google Cloud Architecture and AWS 
  • Supporting Direct PIM Integration
  • Regular Free Feature Updates
software Security element

SECURITY

Data privacy and integrity at our core

  • Supporting Single Sign-on
  • ISO Standards
  • User Management and Permissions
  • Privacy Control & Compliance 

Coverage

Comprehensive Global Daily Insights  

  • Single and Multi Store Gather Technology
  • Daily Insights for over 40 Million SKUs
  • Hundreds of Retailers Covered
  • Operating Worldwide in 27+ Countries
Powerful Global Gather Engine

Features 

Focused on the fundamental elements that support multiple teams deliver sales & profit online. 

Each fundamental delivers data and insights that are relevant, actionable and valuable.
Digital Shelf content analytics - Fix the Basics

Fix the basics

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Digital Shelf Analytics for Share of Search

Easy to buy

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Digital Shelf Shopper Ratings and reviews

Learn from shoppers voice 

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Digital Shelf pricing analytics

Smart Pricing 

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Digital Shelf Analytics for brand messaging and compliance

Sell the benefits 

Read More
winning campaigns - digital banner ad tracking analytics

Winning campaigns

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Digital Shelf analytics for assortment and availability

Deliver value that counts

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Execute your Digital Shelf Category Vision

Execute your category vision

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For all eCommerce focused teams

Learn how e.fundamentals makes managing and optimizing digital shelf performance easier for:

eCommerce

Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.

Marketing

Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints..

Sales

Equip front line sales and account managers with the insights to drive sales and profitability. 

Category Managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper Insights

Automated data delivery on new product launches and shopper feedback that enable teams to take profitable actions.

GOT 30 MINUTES TO SPARE?

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

Adapt foDigital Shelf Growth eBook

How To Adapt for Digital Shelf Growth

Download our free eBook and adapt your CPG strategy for eCommerce today.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

UNITED Kingdom

Edinburgh

21 Young Street
Edinburgh
EH2 4HU
+44 131 235 2597
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