The Digital Shelf Platform designed for smart CPG brands to win online

Transform your team’s knowledge, decision making and agility online with actionable data and expert-led digital commerce insights.
Complete platform for the digital shelf


Our winning approach delivers a competitive advantage

Strategic & commercial priorities

Linked to major initiatives: Innovation, Revenue Management, Assortment Reviews, Brand planning

Specific focus linked to individual roles

         Insights made easy.              Actionable, valuable and intuitive

Clear process and ways of working

Fully integrated into existing routines JBPs, business planning and new product go to market strategy


share growth

The Best platform for digital Ecommerce

e.fundamentals is a complete digital shelf platform with all the tools you need to grow

Scale and Agility for CPG requirements


Designed to meet your eCom needs

  • Accurate Full Category Data
  • Flexible to Meet All CPG Market Needs
  • Unlimited Users
  • Reliable and Robust with a 99.5% Service Uptime
Focus on customers


Instantly Understood

  • Built for Teams
  • Relevant to Job Roles 
  • Customizable Workspaces
  • Dedicated Client Support Hubs
  • Regular Workshops and Training
Digital Shelf Analytics Platform


Modern Future Proof Tech Stack  

  • Open Source Digital Shelf Data
  • APIs and Integrations for Effective Data Handling
  • Best in Class Google Cloud Architecture and AWS 
  • Supporting Direct PIM Integration
  • Regular Free Feature Updates
software Security element


Data privacy and integrity at our core

  • Supporting Single Sign-on
  • ISO Standards
  • User Management and Permissions
  • Privacy Control & Compliance 


Comprehensive Global Daily Insights  

  • Single and Multi Store Gather Technology
  • Daily Insights for over 40 Million SKUs
  • Hundreds of Retailers Covered
  • Operating Worldwide in 27+ Countries
Powerful Global Gather Engine


Focused on the fundamental elements that support multiple teams deliver sales & profit online. 

Each fundamental delivers data and insights that are relevant, actionable and valuable.
Digital Shelf content analytics - Fix the Basics

Fix the basics

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Digital Shelf Analytics for Share of Search

Easy to buy

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Digital Shelf Shopper Ratings and reviews

Learn from shoppers voice 

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Digital Shelf pricing analytics

Smart Pricing 

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Digital Shelf Analytics for brand messaging and compliance

Sell the benefits 

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winning campaigns - digital banner ad tracking analytics

Winning campaigns

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Digital Shelf analytics for assortment and availability

Deliver value that counts

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Execute your Digital Shelf Category Vision

Execute your category vision

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For all eCommerce focused teams

Learn how e.fundamentals makes managing and optimizing digital shelf performance easier for:


Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.


Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints..


Equip front line sales and account managers with the insights to drive sales and profitability. 

Category Managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper Insights

Automated data delivery on new product launches and shopper feedback that enable teams to take profitable actions.


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

Adapt foDigital Shelf Growth eBook

How To Adapt for Digital Shelf Growth

Download our free eBook and adapt your CPG strategy for eCommerce today.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Gartner Report Download exploring the growth of Digital Shelf.
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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London, SE1 9RS
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