The smart Digital Shelf Platform for ambitious brands like yours

Transform your team’s knowledge, decision making and agility online with actionable data and expert-led digital commerce insights.


Competitive Advantage a winning approach

We implement effective ways of working to ensure your teams can operate at pace and scale with comprehensive insights at our core. Relevant to your commercial strategy and built with a focus on category growth.

Strategic & commercial priorities

Linked to major initiatives:
  • Innovation
  • Revenue Management
  • Range Reviews
  • Brand Planning

Specific focus by individual role

Insights made easy to action, valuable and intuitive

Clear process and ways of working

Fully integrated into existing routines i.e: JBPs, business planning and NPD design


share growth

The Best platform for Ecommerce

Designed to support your eCommerce strategy

Retail Insights that are easy to understand, simple to use and actionable.

Brilliant Basics

Best in class auditing and tracking for digital shelf content.

Monitor brand standards, compliance and the key drivers to your brands online visibility across major online retailers.

Drive your Commercials

We designed the insights that help you make the commercial difference.

One solution to help you monitor pricing and promotions, advertising effectiveness, product availability and assortment. 

Strategise for Growth

Our data and insights support you to deliver long term sustained competitive advantage. 

The fundamentals needed to build an omnichannel strategy that unlocks your long term growth.

Without Compromise

Where real innovation happens

We implement effective ways of working to ensure your teams can operate at pace and scale with comprehensive insights at our core. Relevant to your commercial strategy and built with a focus on category growth.

Future Proof

Invest in the Digital Shelf Platform built to innovate. We update our service regularly to ensure your teams have the best in class tools to operate at pace and scale no matter your market.

Category Focused

Unlike others, we give you a comprehensive category view of data, see what your competitors are doing, act faster, smarter and with confidence.

Instantly understood

We will build our digital commerce analytics with the category data and insights in your preferred terminology. Ensuring your teams can ingest data quickly and in a method that caters to business needs across all international and local markets.


We lead the way in delivering customer support, delivering better ways of working, growing your performance and delivering the skills your team need to sustain growth in eCommerce. 

For all eCommerce focused teams

Learn how e.fundamentals makes managing and optimising digital shelf performance easy for:


Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.


Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints..


Equip front line sales and account managers with the insights to drive sales and profitability. 

Category Managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper Insights

Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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London, SE1 9RS



444 West Lake Street, 
Suite 1700, 
+1312 416 8580


Malaga - Spain

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