Brilliant Basics

Best in class insights and scoring for your digital shelf content.

Monitor brand standards, compliance and the key drivers to your brands online visibility across major online retailers.

With Brilliant Basics, we help you:

OPTIMISE YOUR CONTENT

Are your products being shown with the right imagery, titles and descriptions? With Fix the Basics, we help you stay on top and score your product content

Ensure brand standards

Unlike others, we give you a comprehensive category view of data, see what your competitors are doing, act faster, smarter and with confidence.

Drive product visibility

We will build our Digital commerce analytics with the category data and insights in your preferred terminology. Ensuring your teams can ingest data quickly and in a method that caters to business needs across all international and local markets.

Discover how our platform helps you:

Drive your commercials

See retailer assortment, availability and promotional activity at a glance with access to your category’s entire data. We don’t limit SKUs.

Strategise for growth

We know one size does not fit all so we’ll help you unlock the secrets to what drives your visibility and conversion across your retailers worldwide.
Customer Success ROI results

Customer Support that gets results

e.fundamentals gives you a dedicated Customer Success Manager supported by a team of in-house eCommerce experts. They’re here to help you get the most from our platform, the support is anything but basic.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021

Tailored and Relevant for all teams

Our platform is built to be highly relevant. Offering actionable insights relevant to the job roles and functions across your organisation. Explore how these teams can apply our eCommerce analytics to fuel category growth:

eCommerce

Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.

Marketing

Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints.

Sales

Equip front line sales and account teams with the insights to deliver profitable revenue and sales growth.

Category managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper insights

Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.

We give all our customers free resources to help win on the Digital Shelf

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

UNITED Kingdom

Edinburgh

21 Young Street
Edinburgh
EH2 4HU
+44 131 235 2597

Members of

CMA SIMA Logo
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663