Sell the benefits

Deliver effective brand messaging on the digital shelf

Land key messages consistently with your shoppers. Our platform makes monitoring brand messaging simple combining insights to help you develop compelling messaging that converts shoppers.

Our platform enables your teams to:

Check, audit and measure brand standards across eCommerce so that you know if and what improvement is needed

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Take action to create compelling brand stories that build shopper loyalty

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Are your standards being observed?

Improve your listings’ accuracy and ensure your brand is represented as you want it on the digital shelf.

We help you make sure your shoppers can see value and benefit statements clearly at the point of purchase on your digital shelf

The product benefits tracker

Our easy-to-read summary dashboard tells you at a glance how well your products are represented online. Colour-coded numbers indicate the degree to which your retailers are using those statements. Prioritising your actions for improvements couldn’t be easier.

Compliance scoring

See instantly the numbers of products displaying your intended descriptions. Click on the numbers to get details on a score, retailer, product name and the statements for individual SKUs. This is an effortless way to track your messaging compliance 

How your shopper sees it

Images tell you more than words: click into any score to see an exact image of your product listing as well as shoppers’ reviews. This view gives you rich insight into where the description is failing to mention your benefits statements. Use this evidence to encourage your retail partners to make adjustments that will maximise the chances of shoppers choosing your product. 
Many of our brands see great success and opportunity in combining rich insight from shopper feedback and applying the themes and sentiments of shoppers into their brand story. It’s a winning combination to drive conversions and sales by talking in your shoppers language. Our Sell the benefits fundamental makes this possible with ease.”
Jake Laxton, Customer Success Manager

Evolve your digital shelf brand

Take action to develop a compelling brand story for shoppers.

Our platform helps you understand customer feedback. This enables your teams to turn verbatim comments into engaging and compelling brand messaging.

Leverage your shopper feedback

See quickly what customers love about your product using our insights, and turn this into your brand messaging. Create compelling content to convert your next shopper.

Enhance the shopper experience online

Product pages are functional assets. Our Sell the benefits fundamental helps you optimise your product pages so that they’re engaging destinations for your shoppers. Make use of sentiment analysis to understand your shoppers’ language, and make copy tweaks to your products to drive basket conversion.

Explore more ways to win

Discover our key fundamentals that help you deliver on the basics of a winning eCommerce strategy. 

Optimise Your Content

Digital Shelf content measurement, ensure your content looks its best and act fast when it is not.

Drive Product Visibility

Win in online search with the fundamental built to help measure and drive search performance.

Discover how our platform helps you:

Drive your commercials

The eCommerce analytics tools to help keep your sales and profitability in focus.

Strategise for growth

Get the insights your teams need to develop a winning digital shelf strategy. 

Latest Resources

eCommerce NPD - The 2021 TOOLKIT

Download our Free Toolkit to support your NPD launch strategies in eCommerce for 2021 and beyond. Taking e-commerce seriously is now the talk of C-suite roles across the world. However,…

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Digital Commerce 2021 Decoded

How to gain a Competitive Advantage on the Digital Shelf Download our eBook to learn how you can leverage Digital Shelf Analytics to drive a winning eCommerce strategy in 2021…

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Banner Display Advertising - eBook

Download The Definitive Guide for CPGs In this eBook discover the changing trends in banner advertising across online retail and how you can best place your brand for success: This…

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The Digital Shelf Cast Podcast. Ecommerce in Europe, Spotlight Germany #3

Listen to Jo Campbell, VP Commercial Partnerships at e.fundamentals and Mark Nitschke, Managing Director at TMS discuss the rise of eCommerce in Europe focusing on Germany. What is driving consumer behaviour and what do CPGs need to know to win in this market?

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How CPG's can build & sustain a winning position in online retail

How CPGs can sustain a winning position in online retail. Watch our webinar on-demand now.

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UK Shopper Insights Report 2020

“Brands can no longer afford to postpone focus on their online performance.” John Maltman - CEO of e.fundamentals The pandemic has changed the way we shop. eCommerce has moved from…

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Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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