Fix the basics

Guarantee your digital shelf content is optimised and always accurate

We help you ensure your product content is being displayed accurately on your online retailers.

Our platform enables your teams to:

Ensure digital shelf product content is always accurate

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Reduce shopper risk and ensure products are compliant

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Unlock engagement opportunities for shoppers

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Digital Shelf Content Analytics


Improve your listings’ accuracy and ensure your brand is represented as you want it on the digital shelf.

Get clear and intuitive scoring for each of your products, so you know which need your attention.

Product names

Check your products are accurate based on your PIM or brand’s guidelines and requirements.


Make sure your product listings explain everything a shopper needs to know.


Compare retailer imagery against your gold standard to audit and secure brand execution.


Check your price is correct and that retailers aren’t overriding your RRP.
Manual methods for price and product content management across multiple digital channels are no longer viable. Internal resources conducting manual monitoring efforts frequently cannot keep up with the pace of product content changes and the misrepresentation of products by retail partners.
eCommerce product compliance insights


Verify that products on your digital shelf comply with legal and brand requirements

We’ll help you ensure your products are listed with all the regulatory and correct package information across each online shelf. Configure and track the most important compliance elements for your product portfolio and be notified when issues occur.


Check your pricing is accurate and complies with the local market law.


Check your products accurately reflect the content and pack sizes.


Be certain that customers are informed correctly about your products’ storage requirements.

Nutrients / Ingredients / Allergens

Be sure legal guidelines are followed for each of your products, and nutritional and ingredient information is clearly and comprehensively communicated.
We wanted to move beyond just fixing the basics. The actionable insights from e.fundamentals will allow us to develop our online sales channel and bring our category vision to life.
Sean Ferguson
Digital Marketing Manager


Provide rich shopper experiences that drive sales at every touchpoint

We help you identify gaps in content. See where retailers offer rich media opportunities for you to better engage shoppers. Monitor and audit if your rich content is being displayed as it should be.

Image count

Make sure you are taking up each image slot available from the retailer.

Subscription mechanics

Be certain you are offering shoppers repeat purchase opportunities.

Video availability

Improve shopper experience and product engagement online by including videos about your products.

How many bullet points can be listed per item

Check your product feature lists are accurately and comprehensively making the most of the on-page real estate.

Rich content space (brand assets and collateral)

Enhance the experience by taking up additional on-page opportunities through engaging rich media placements, e.g. on theme pages.

Explore more ways to win

Discover our key fundamentals that help you deliver on the basics of a winning eCommerce strategy. 

Drive Product Visibility

Win in online search with the fundamental built to help measure and drive search performance.

Effective Brand Messaging

The fundamental that helps you ensure your products selling messages are present.

Discover how our platform helps you:

Drive your commercials

See retailer assortment, availability and promotional activity at a glance with access to your category’s entire data. We don’t limit SKUs.

Strategise for growth

We know one size does not fit all so we’ll help you unlock the secrets to what drives your visibility and conversion across your retailers worldwide.

Latest Resources

eCommerce NPD - The 2021 TOOLKIT

Download our Free Toolkit to support your NPD launch strategies in eCommerce for 2021 and beyond. Taking e-commerce seriously is now the talk of C-suite roles across the world. However,…

Get access

Digital Commerce 2021 Decoded

How to gain a Competitive Advantage on the Digital Shelf Download our eBook to learn how you can leverage Digital Shelf Analytics to drive a winning eCommerce strategy in 2021…

Get access

Banner Display Advertising - eBook

Download The Definitive Guide for CPGs In this eBook discover the changing trends in banner advertising across online retail and how you can best place your brand for success: This…

Get access

The Digital Shelf Cast Podcast. Ecommerce in Europe, Spotlight Germany #3

Listen to Jo Campbell, VP Commercial Partnerships at e.fundamentals and Mark Nitschke, Managing Director at TMS discuss the rise of eCommerce in Europe focusing on Germany. What is driving consumer behaviour and what do CPGs need to know to win in this market?

Listen now

How CPG's can build & sustain a winning position in online retail

How CPGs can sustain a winning position in online retail. Watch our webinar on-demand now.

Get access

UK Shopper Insights Report 2020

“Brands can no longer afford to postpone focus on their online performance.” John Maltman - CEO of e.fundamentals The pandemic has changed the way we shop. eCommerce has moved from…

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Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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