Drive Your Commercials

We designed the insights that help you make the commercial difference.

One solution to help you monitor pricing and promotions, advertising effectiveness, product availability and assortment.

Key features designed around your need to:

Monitor price changes

Get a category view of pricing data and insights for all brands across multiple online retailers as part of our Smart pricing and promotions fundamental.

Promote effectively

Use our category insights to measure and optimise your promotional campaigns. With a visualised full-category calendar view in our Winning campaigns fundamental.

Track display banners

Get the data you need to measure the effectiveness of your digital media activity across multiple retailers. You can also use this data to improve retailer media planning and efficiency.

Optimise omnichannel product Assortment 

Monitor and audit your product assortment on the digital shelf with data which shows a category view on the volume and range of SKUs being listed in your key retailers.

Manage product Availability

Our daily insights help you monitor SKU-level availability on the digital shelf across multiple retailers, and avoid out-of-stocks where possible. This feature is part of our Deliver value that counts fundamental.

Discover more ways e.fundamentals helps you succeed online:

Brilliant basics

Monitor brand standards, compliance, and the key drivers to your brands’ online visibility across major online retailers.

Strategise for growth

We know one size does not fit all so we’ll help you unlock the secrets to what drives your visibility and conversion across your retailers worldwide.

Tailored and Relevant for all teams

Our insights not only help you drive commercial performance but they help teams across your business optimise omnichannel performance :


Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.


Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints.


Equip front line sales and account teams with the insights to deliver profitable revenue and sales growth.

Category managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper insights

Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021


Book a free expert demo of our Digital Shelf Analytics platform now.

Let us show you how every insight in our platform provides an opportunity to unlock category sales and share online.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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