We help you maximise the efficiency of your banner activity across multiple retailers, categories, and brands.
Ensure branded banners are displayed with the correct creative, in the right location, and with the right key messages.
The best position
Measure the visibility of all banners in any sponsored position, on any retailer, and confirm your banner is being activated in the position and pages you’ve selected.
View competitor banner display activity
Know where your competitors are actively seeking to display banners, then you can plan your media spend more effectively.
Competitor sponsored activity
Category banner tracking gives you insights on historical competitor activity and the media space that’s been used. This allows you to see how often banners are being activated, the type of imagery being displayed, and the brand messaging being communicated.
To really drive Digital Shelf growth, you have to bring agile thinking to how you adapt to a very fast evolving eRetail media landscape."
Deliver against your media ROI measures
Used in the right way, banner displays increase brand reach and drive sales online.
We help you make sure they’re effectively displayed. Tracking the performance of digital media on retailer websites has never been easier.
Category-level banner analytics
Our platform automatically tracks activity data at a category level across multiple retailers. Use this customised data to support future e-retail media planning, measure ROI effectiveness, and improve display banner performance.
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.