Winning Campaigns

Display banner tracking

Improve ROI on retailer digital advertising with our industry-leading display banner tracker. See performance data that gives you more control and visibility on your share of media.

Our platform helps your eCommerce, commercial and marketing teams to:

Access digital banner analytics with a full category view, so teams know more about campaign performance

Learn More

Benchmark digital banner activity vs competition so teams have a better idea of how to compete

Learn More

Deliver improved ROI results on digital banner performance

Learn More

Track and audit banner ad performance

We help you maximise the efficiency of your banner activity across multiple retailers, categories, and brands.

Brand compliancy

Ensure branded banners are displayed with the correct creative, in the right location, and with the right key messages. 

The best position

Measure the visibility of all banners in any sponsored position, on any retailer, and confirm your banner is being activated in the position and pages you’ve selected.

View competitor banner display activity

Know where your competitors are actively seeking to display banners, then you can plan your media spend more effectively.

Competitor sponsored activity

Category banner tracking gives you insights on historical competitor activity and the media space that’s been used. This allows you to see how often banners are being activated, the type of imagery being displayed, and the brand messaging being communicated.
To really drive Digital Shelf growth, you have to bring agile thinking to how you adapt to a very fast evolving eRetail media landscape."
e.fundamentals digital commerce analytics platform
John Maltman
CEO e.fundamentals

Deliver against your media ROI measures

Used in the right way, banner displays increase brand reach and drive sales online.

We help you make sure they’re effectively displayed. Tracking the performance of digital media on retailer websites has never been easier.

Category-level banner analytics  

Our platform automatically tracks activity data at a category level across multiple retailers. Use this customised data to support future e-retail media planning, measure ROI effectiveness, and improve display banner performance.

Grab the ebook 

Banner Display Advertising - The definitive guide for CPGs

Download our definitive guide to tracking, monitoring and driving eRetail media ROI with display banner advertising. Know the trends, Ad types and tracking needed to ensure your success. 

drive your commercials

Explore all our solutions

Drive your commercials with the complete toolbox to enable your teams to win in digital commerce.

Monitor price changes

Category pricing across your SKUs in focus. .

Promote effectively

Insights to shape your promotional strategy online and develop winning campaigns.

Manage product availability

Insights that help you monitor your own brand and competitor product availability across category and retailers.

Optimise Assortment

Ensure your eCommerce assortment mix and pricing is optimal for your key retailers. 

Discover more ways e.fundamentals helps you succeed:

Brilliant basics

Dedicated features that help you and your teams get your product content and visibility performance fit for the digital shelf. 

Strategise for growth

We know one size does not fit all so we’ll help you unlock the secrets to what drives your visibility and conversion across your retailers worldwide.


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



20 St Thomas Street, 2nd Floor Runway East,
London, SE1 9RS



444 West Lake Street, 
Suite 1700, 
+1312 416 8580


Malaga - Spain

Parque Tecnológico. 
5 Calle Severo Ochoa, 
Copyright © 2020 – e.fundamentals (int) Ltd All Right Reserved Reg No. 11020663