Smart pricing and promotions

Retail price optimisation is key to driving value and volume sales

Accurate retail pricing data is critical to implement and audit the delivery of your category pricing strategy and drive profitable share growth. 

Our platform helps your teams to:

Avoid manual price checking and always be in the know

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Get the right mix of product pricing across retailers to drive conversion

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Access and compare competitor product reviews, so they can get ahead/stay ahead of competitors

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Observe every SKU, price point, and promotion in your category

Monitor pricing

Your tailored dashboard delivers a total category view of price activity across multiple retailers. Instantly see price moves and competitive activity.

Price changes

End the need to manually check prices. Get up to date reporting on category pricing shifts on your SKUs.

Price promotions

Monitor and audit correct implementation of promotions you’ve agreed with retailers. Get an instant picture of competitor activity.

Price alerts

Receive automated and customised email alerts about pricing changes.
"I have been very impressed with the service and account management. e.fundamentals always keep me up to date, are quick to answer any ad hoc questions, and give support on specific retailer insights which is helping to inform decisions."

Tamsin Addy
Online Manager, AB World Foods

Pricing architecture

Understand pricing architecture among different retailers, and ensure your range mix appeals to shoppers in line with your strategic price brackets.


With clear visibility and an early warning system, you can see how your brand is delivering value to shoppers

Pricing corridors

Avoid consumer trade-down and volume sales decreases caused by incorrect pricing structures. We’ll help you ensure multi-packs always drive better value versus single SKUs bought multiple times.

Let us help you get pricing on point

Not sure where to start when it comes to effective pricing online? Our customer success team are seasoned experts at helping eCommerce teams unlock the insights needed to make smart pricing decisions in the omnichannel. 

drive your commercials

Explore all our solutions

Drive your commercials with the complete toolbox to enable your teams to win in digital commerce.

Promote effectively

Insights to shape your promotional strategy online and develop winning campaigns.

Manage product availability

Insights that help you monitor your own brand and competitor product availability across category and retailers.

Display banner tracking

Monitor and drive ROI from your media spend. 

Optimise assortment

Ensure your eCommerce assortment mix and pricing is optimal for your key retailers. 


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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