Winning campaigns

Promote effectively in digital commerce

Building an effective promotional strategy with retail partners is crucial to delivering your category sales on the digital shelf. With our CPG analytics you can optimise your promotions to drive increased consumption and incremental category growth.

Winning campaigns helps your teams to:

Win in market with accurate category driving promotional campaigns. Have the data and insights you need to beat your competitors

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Measure the cumulative impact of promotions over time against sales objectives. Be confident your campaign strategy is the right one.

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Effective promotions deliver category value for retailers

Deliver winning promotions

Maximise the effectiveness of promotional strategies on the digital shelf using our dashboard of data and insights to support your planning.


Real-time data provides promotion activity for the total category across multiple retailers. Use it to improve your campaign KPIs.

Promotion compliance

Audit your online promotional content across all categories, brands and retailers. Identify opportunities and gaps and optimise your plan to drive more sales.
We chose to partner with e.fundamentals due to the simplicity of the platform and therefore how easy it is for the teams to understand and influence our Perfect eShop scorecard. The ‘added value’ that e.fundamentals delivers, including project consultancy and client success support, means there is always specialist support available to help deliver against our objectives.
Ed Harman
Channel Strategy and eCommerce Lead

Category leadership

To win thought leadership with retailers it’s essential to implement profitable promotions that drive category growth. e.fundamentals provides detailed Digital Shelf Analytics to enable you to execute the promotional strategies that will keep you one step ahead of your competition.

Promotional landscape

Deliver category leadership using data which gives you a multiple-brand and retailer view of promotions over time. The SKU-level data provides you with details on length of promotion, depth of deal and the number of brands within the category on offer at the same time. Use this data as part of your brands’ joint business planning and quarterly reviews with retailers, and to help you plan year-on-year activity to grow.

Competitor benchmarking

Understand your competitor activity over time and how this affects your brand’s promotion strategy. By using historical data to evaluate promotions over time, you can shape future opportunities when planning your activity.

drive your commercials

Explore all our solutions

Drive your commercials with the complete toolbox to enable your teams to win in digital commerce.

Monitor price changes

Category pricing across your SKUs in focus. .

Manage product availability

Insights that help you monitor your own brand and competitor product availability across category and retailers.

Display banner tracking

Monitor and drive ROI from your media spend. 

Optimise assortment

Ensure your eCommerce assortment mix and pricing is optimal for your key retailers. 

More ways we unlock your growth

Deliver brilliant basics

Learn how to get your online content fit for the digital shelf. 

Strategise for growth

Get the insights you need to develop a winning digital shelf shelf strategy.

want to start driving your commercials?

Book a demo of our Digital Shelf Analytics platform now.

Discover the features first hand and let us show you how we deliver tangible growth for the worlds largest CPG brands across the omnichannel.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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