Deliver value that counts

Optimise range and assortment

We help you recognise opportunities for product range optimisation with customised digital shelf data. Then you can drive value with the right mix of product, pack, price, and promotion to support your retailer category assortment strategies.

Our platform helps your teams to:

View comparative assortment across all retailers to know which ones need improving

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Analyse your price and pack-size mix to profitably grow sales

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Compare category assortment vs competitors to see if you need to take action

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Total SKU count view across any retailer

Monitor your assortment on the digital shelf across your retail partners and relative to your competition.

Aligned retailer assortment strategy

We enable you to see the number of SKUs being listed across retailers. This helps you analyse your share of SKUs in the category by retailer and benchmark versus fair share. You can use this data to support NPD listings and assortment recommendations to retailers to influence your share of both the digital and physical shelf.
"Having a deep understanding of how retailers are ranging categories, from the total category down to the brand level can be really powerful. This lets you review product ranging by price segments and depth of deal, and identify ranging opportunities that influence customer strategy. " 

Steve Abram 
Customer Success Manager e.fundamentals

Product range optimisation

Keep your online shoppers satisfied by making sure the SKUs they expect to find are listed in as many retailers as possible.

Range effectively

Monitor compliance of your core assortment and new products across all retailers using the data to quickly identify and plug any gaps in listings.

Benchmarking range vs competitors

The digital shelf space may be endless, but your assortment needs to stand out against the competition if it’s to land in the shopper’s basket.

Range benchmarking

Our analytics help you ensure your assortment is competitive across all key price points.. We visualise the number of SKUs and promotional intensity across each price tier within your category. Insights into category level will be invaluable to winning influence with your retailers.

drive your commercials

Explore all our solutions

Drive your commercials with the complete toolbox to enable your teams to win in digital commerce.

Monitor price changes

Category pricing across your SKUs in focus. .

Promote effectively

Insights to shape your promotional strategy online and develop winning campaigns.

Manage product availability

Insights that help you monitor your own brand and competitor product availability across category and retailers.

Display banner tracking

Monitor and drive ROI from your media spend. 

Discover more ways e.fundamentals helps you succeed:

Brilliant basics

Dedicated features that help you and your teams get your product content and visibility performance fit for the digital shelf. 

Strategise for growth

We know one size does not fit all so we’ll help you unlock the secrets to what drives your visibility and conversion across your retailers worldwide.


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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