Winning Campaigns

Track pricing violations on your IMAP Policy

As a manufacturer, you use an Internet Minimum Advertised Price Policy (IMAP or MAP) to stipulate the minimum advertised price of your goods. In eCommerce though, it’s impossible to control individual e-retailer actions especially if you try to do it manually. 

Our platform helps your sales teams to:

Monitor retailer implementation of your Internet Minimum Advertised Price to ensure your products aren't advertised below your MAP

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Track and escalate pricing violations to protect your brand image

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Monitor retailers displaying your IMAP

Forget having to manually check if they’re keeping to your minimum advertised pricing policy. Get automated updates to keep ahead.

Advertised price vs selling price

Intuitive bar charts help you see your internet minimum advertised price across your category and retailers. Click through your SKU groups and individual retailers to ascertain the range of advertised prices.

Track pricing violations to protect your brand perception

Price violations can devalue your brand, let us show you how to avoid pricing issues.

Violation alerts

Get notified anytime violations of your Internet Minimum Advertised Price Policies occur. Click through to the SKU and retailer and archive screenshots for conversations with the retailer about adjusting advertised pricing. This way you can ensure your SKU’s quality matches your intended pricing strategy.

Protect brand value

Protect your brand from unsuitable retailer discounting strategies which may lower your brand value in the shopper’s eye – e.g. retailers bundling your products in an unseemly way, or including free items not agreed per your IMAP. We help you retain your brand’s equity and standards in a highly competitive digital shelf space.
Well-established brands have a lot to lose when online price reductions drive ‘race to the bottom’ pricing activity. Many manufactures own and manage a large portfolio across multiple retailers in the US. Tracking prices manually is an impossible task given the speed at which eCommerce is accelerating. An automated alert function that directs teams to exactly where and on which SKUs price erosion is occurring lets them focus on the strategic work that matters." 

Stephanie Rubin, Customer Success Director

Explore the key features to drive your eCommerce future

Our solution is a complete offering to ensure your online success. 

Monitor Price Changes

Understand how category and competitor pricing is playing out. 

Promote effectively

See every promotion and build a winning promotional strategy online. 

Display Banner Tracking

Assess your category visibility and track competitor display media activity. 

Optimize Assortment

Insights to deliver effective assortment across your retailers and key categories

Store by store analytics

Analytics and insights to better understand and drive store level performance. 

Amazon Share Analytics

Dedicated insights to measure your performance on Amazon. 


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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