Effective promotions deliver category value for retailers
Deliver winning promotions
Maximize the effectiveness of promotional strategies on the digital shelf using our data and insights to support your planning.
Real-time data provides promotional activity analytics for the total category across multiple retailers which can be used to improve your campaign KPIs.
Audit your online promotional content across all categories, brands and retailers. Identify opportunities and gaps to optimize your plan to drive more sales.
We chose to partner with e.fundamentals due to the simplicity of the platform and therefore how easy it is for the teams to understand and influence our Perfect eShop scorecard. The ‘added value’ that e.fundamentals delivers, including project consultancy and client success support, means there is always specialist support available to help deliver against our objectives.
Channel Strategy and eCommerce Lead
Implementing profitable promotions that drive category growth is essential to winning thought leadership with retailers.
Deliver category leadership using data which gives you a multiple-brand and retailer view of promotions over time. The SKU-level data provides you with details on length of promotion, depth of deal and the number of brands within the category on offer at the same time. Use this data as part of your brands’ joint business planning and quarterly reviews with retailers, and to help you plan year-on-year activity to grow.
Understand your competitor activity over time and how this affects your brand’s promotion strategy. By using historical data to evaluate promotions, you can shape future opportunities when planning your activity.
want to start driving your commercials?
Book a demo of our Digital Shelf Analytics platform now.
Discover the features first hand and let us show you how we deliver tangible growth for the worlds largest CPG brands across the omnichannel.
e.fundamentals is the leading digital shelf analytics provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.