Strategise for Growth

The data and insights that deliver long term sustained competitive advantage.

The fundamentals needed to build an omnichannel strategy that unlocks long your term growth.

How we help you strategise for eCommerce growth:

Leverage Shopper Feedback

We provide real-time data and actionable insights gathered from shopper ratings and reviews on your brand across multiple retailers. With our Learn from the shoppers’ voice fundamental, you can turn today's insights into tomorrows growth.

Know the category drivers

Know what drives category visibility, product assortment, shopper buying behaviour and more across your key retailers. Our insights showcase the opportunities to unlock revenue growth across each retailer. 

Optimise your NPD launches for online retail 

Use our category insights data to track NPD performance from the moment you are live on the digital shelf. Manage content, optimise visibility, availability and know how you are performing versus the competition.  

Market focused Digital Shelf Scorecards 

Our scorecard reporting helps make eCommerce performance clear, concise and tailored to your business. Bringing to life what matters across your key measures.  

Discover more ways e.fundamentals helps you succeed online:

Brilliant basics

Monitor brand standards, compliance, and the key drivers to your brands’ online visibility across major online retailers.

Drive your commercials

See retailer assortment, availability and promotional activity at a glance with access to your category’s entire data.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021


Book a free expert demo of our Digital Shelf Analytics platform now.

Let us show you how every insight in our platform provides an opportunity to unlock category sales and share online.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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