Review Category Drivers

Execute your category vision

We give you the data to support brand and retailer category growth. By aligning your brand category drivers and objectives with theirs, you can both win on the digital shelf. Let’s show you how.

Execute your category vision helps to:

Identify brand opportunities to partner with retailers and succeed together

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Know your retailer

Know which retailers are supporting your brand strategy, and use data to drive change.

Align your category drivers with retailer partners to create smart promotional campaigns.

Deep dive into the category

Identify areas to drive trade-up within your brand portfolio, and make sure you are maximising your search position across all categories.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021

Discover more ways e.fundamentals helps you succeed online:

Brilliant basics

Monitor brand standards, compliance, and the key drivers to your brands’ online visibility across major online retailers.

Drive your commercials

See retailer assortment, availability and promotional activity at a glance with access to your category’s entire data. We don’t limit SKUs.

GOT 30 MINUTES TO SPARE?

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.

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