A dedicated ‘New Products’ section pulls all the relevant insights about your new SKUs in one place. At-a-glance scorecards indicate how well they’re coming through on retailers’ sites. Clicking through, you’ll find updates for the key attributes you need to optimise for your new products to perform effectively online.

Make sure products are appearing online at the same time as in-store, or if the online exclusive period has been adhered to by retailers. Our colour-coded bar charts indicate if lines have been ranged or not. Hovering over the bars, you can see the total number of SKUs; clicking on them will give you a complete list of the (non-) ranged products.

Are you applying an online-first approach to your NPD? Then you’ll want to know how much share of voice your new product is getting on the first page of search results against the top 4 of your selected search terms.

Be sure to optimise your content for online grocery SEO. Implement gold standard titles, and use keywords frequently yet sensibly in your descriptions. Any adjustments should be syndicated with your PIM. Still not seeing results? Our insights will help you seek support from retailers.