Learn from the shoppers’ voice

Leverage ratings and reviews to build sales and trust

Online reviews are the window to your customers. Brand owners must keep a close eye on these. As the importance of digital commerce increases, so does the power of reviews to drive sales and build trust among target shoppers.

Our platform helps your teams to:

Monitor and respond to ratings and reviews against your SKUs, so they’re confident they understand customers

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Improve product content and adjust NPDs in real-time, so that they’re ahead of the game

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Access and compare competitor product reviews, so they can get ahead/stay ahead of competitors

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Monitor and respond to your reviews

Use shopper reviews frequently to adjust and optimise your digital shelf marketing strategy.

360° Monitoring

Take advantage of an at-a-glance dashboard summarising shopper ratings and reviews at all levels, from category to SKU, and from own label to branded. This feature highlights average scores and star ratings across SKU groups and your retailers. Check this data also for your top 5 competitors.

Review Deep Dive

Drill deep into each product to see and respond to specific shopper comments left against your products. Use these insights to improve brand visibility or as an alert to review manipulation activity.
product review and rating analytics

User-influenced product content

Showing your shoppers that you care about their feedback helps build brand loyalty.

Build shopper trust

Get notified when your product has a new rating or review. Understand the sentiment and escalate if needed. Nutrient descriptions or pack-size unclear? Respond and act on the feedback to fuel your future brand ambassadors.

eCommerce-first NPD

Your product innovation team will love this: launch a product on the digital shelf and see shopper reactions almost in real-time. Use the insights to course-correct initial assumptions from the development phase.

Competitor ratings and reviews

Understand how your category competitors are being rated. Their reviews might spark ideas for how to improve your SKUs.
Several studies confirm that not only shoppers trust online reviews as much as personal recommendations, they’re also having a real impact in changing their buying decisions. With automated insights, shopper marketers can stay at the front foot with their marketing efforts knowing exactly which part of the content or even product to improve.
Amanda Critchely
Amanda Critchely, Customer Success Director

Competitor ratings and reviews

Understand how your category competitors are being rated. Their reviews might spark ideas for how to improve your SKUs.

Benchmark and take inspiration

Understand how your competitors’ SKUs are being reviewed and how shoppers are using them. These insights might spark ideas for how to improve SKU details at your end. Having access to your top 5 competitors allows you to benchmark your brand visibility as the shopper sees it.

Discover more about how our platform supports you

Deliver brilliant basics

Optimise your content and ensure your and act on shopper insights to execute the perfect ecommerce playbook. 

Deliver your commercials 

Pricing, Promotion and assortment, the insights that drive your sales and profitability forward.

Flood your digital shelf with sales. Take a quick demo

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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