Digital Shelf Solutions for teams, channels and territories.

Explore how e.fundamentals is the perfect partner for your eCommerce growth. .

Tailored and Relevant for all teams

Our platform is built to be highly relevant. Offering actionable insights relevant to the job roles and functions across your organisation. Explore how these teams can apply our eCommerce analytics to fuel category growth:


Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.


Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints.


Equip front line sales and account teams with the insights to deliver profitable revenue and sales growth.

Category managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper insights

Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.

For any channel

Explore how e.fundamentals insights and data analytics are designed to optimise performance across key ecommerce channels:


Digital Shelf Retail insights to help teams monitor and grow performance across online retailers. .


Smarter analytics for wholesale,  dedicated insights to help drive wholesale category performance. 

In the markets you need it

We gather digital shelf insights globally, no matter the market our platform can get you comprehensive actionable intelligence to support your eCommerce strategy. Learn how we support in these key markets:

North America

eCommerce analytics for the US grocery and retail market. From Walmart to Amazon we have the insights you need to drive your KPIs forward. 

United Kingdom

Digital Shelf Insights and analytics from UK eCommerce retailers. Visualise your online category performance like never before. 


European eRetailer insights from France, Italy, Germany, Netherlands and more we support Regional and global teams take smart actions. .

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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