Sales / Key Account Teams

Insights that enable sales to turn data into profit.

Maximise revenue, identify category opportunities, maintain and grow key accounts. e.fundamentals delivers the secret insights to fuel your eCommerce performance.

Prioritise with ease

Visualise key elements of your joint business plan (JBP). See at a glance the commercial metrics that drive your digital shelf performance across your entire category.

Get the big picture

Monitor the competition’s activities like your own so that you’re always one step ahead. With access to complete category data, your eCommerce team can identify competitor activity and movement at a glance.

Ensure your share of shelf

Improve and deliver your product search strategy across multiple retailers. Use our data to make a measurable difference to your search results and position in category. Understand what’s needed to win against competitors.

Trusted by top CPG sales and account teams

Hipp Organic
molson coors
We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximise our growth and also the expertise to deliver their tool to our wider business.
Nick Sultani
e-Commerce & Digital Category Manager

Why sales love using e.fundamentals to drive category sales and profitability

Automated Digital Shelf Analytics

Daily performance stats on how you are performing across key accounts.

We work with you to provide the data you’re looking for to strengthen your digital shelf strategy. We eliminate the need to manually collate data on content, search, and shopper reviews.

Your commercial priorities: our focus

Develop accurate SKU-level forecasts each month based on expected demand, seasons, and promotions.

e.fundamentals displays the data that matters to you in a way that is easy to read. Download and share reports as Excel or CSV files.

Plan promotions effectively

Measure the cumulative impact of your promotions, and assess this against your shopper objectives 

Track all competitor promotional activity in the category to understand your promotional competitiveness. Understand what is needed to drive trial and or trade-up with your shoppers. 

Drive visibility to maximise profits

Do you know how your positioning impacts your profits on the digital shelf? 

Account teams use our Easy to Buy fundamental to see where priority SKUs appear on the retailer’s search results. Increase basket conversion by increasing your share of page-1 positions.

Track your banner ads and get the ROI from your spend

Whether you’re running seasonal promotions or driving cross-sell at check-out, we can enable your your account team.

Platform overview

Watch our short video to see how e.fundamentals can help your account teams deliver the most profitable eCommerce results.

Manage retailer relations, drive commercials through joint business plans, and remain agile against competitors. Our platform is built by sales and marketing practitioners. Its sole purpose is to help you achieve market share and your volume objectives across the omnichannel.

Ready to optimise your brand for the Digital Shelf Today?

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.

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