Category Managers

Insights that develop category leaders from managers.

Detail-driven category teams choose e.fundamentals eCommerce analytics to power NPD, promotion, distribution and competitor tracking on the digital shelf. 

Benchmark your category strategy

Get one step ahead with the right data. We help you better understand category drivers and the quality of execution of your category strategy across retailers.

Deliver winning NPD launches

Identify and react quickly to opportunities to make improvements when launching NPDs. We give you real-time visibility of share of SKU, distribution, and share of shelf data, alongside immediate visibility on digital and physical shelf updates.

Optimise your assortment  

Understand assortment by retailer and price tiers. Identify opportunities and gaps. And use the insights to influence your brand’s distribution and share on both the digital and physical shelf.

Supporting leading category teams 

We’re really proud to partner with e.fundamentals. Having assessed the market, they were the only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel. They’ve put a powerful tool in the hands of our Sales, Marketing & Category teams which will strengthen our relationship with retailers, amplify our activation and keep our business priorities at the heart of the online sales strategy.
Ed Harman
Senior Channel Optimisation Manager, Weetabix

How we help to deliver category growth, both online and in store

Automated Digital Shelf Analytics

No more manual discovery or website checking.

We take the heavy lifting out of manual data collecting and reporting. With e.fundamentals you can customise the data you need and when you need it. Set up alerts, access the data, and download the details for actionable results.

Your category objective, our deliverable

We know how critical it is for you to have access to the right data

We provide SKU level data across the digital and physical shelf, with insights to help you drive the presence of your brand and category to support the implementation of your category strategy and drive share growth for your brands

Land your NPD brilliantly

We help you track performance and visibility of your NPD launches from the start.

Providing analytics on retailer implementation of all new products. Learn from shoppers’ ratings and reviews. Use data to access a full category view of NPD listings. Make sure your product can be seen across all retailers.

Eliminate product availability issues

Prevent shoppers switching, always be in stock

We appreciate the issues out-of-stocks can cause for your brand and retailer partners. So we provide you with data to support SKU-level monitoring. This can help your planning to limit the risks and impact on product availability.

Land the best possible ASSORTMENT mix

We know the value of having the right range and assortment mix for online retail. 

Using our data, we provide you with a strategic category view of range optimisation for your brands.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021

Ready to optimise your brand for the Digital Shelf Today?

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.

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