Our analytics enable eCommerce managers and teams to identify the opportunities to drive product sales and achieve profitable margin growth across the e-commerce marketplaces that matter to you.
A complete category view
Monitor the competition’s activities like your own so that you’re always one step ahead. With access to complete category data, your eCommerce team can identify competitor activity and movement at a glance.
Boost your brand visibility
Improve and deliver your product search strategy across multiple retailers. Use our data to make a measurable difference to your search results and position in category. Understand what’s needed to win against competitors.
Leading eCommerce teams worldwide are winning with us
“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”
eCommerce Category Manager
Why e.fundamentals is the perfect support for all your key eCommerce roles.
Automated Digital Shelf Analytics
We work with you to provide the data you’re looking for to strengthen your digital shelf strategy. We eliminate the need to manually collate data on content, search and shopper reviews.
everything that matters to your role in one place
Our full-category performance dashboards give you a complete view on key product performance, shopper feedback, pricing and promotion data. Use this information on its own or to enhance the data you’re already using.
Get closer to your online customer
We serve you aggregated customer feedback about your key products, competitors or retailer own label. These give you the insights you need to get closer to your shopper, understand product perception and inform future product branding and messaging in channel.
The search insights you need to Drive product visibility
Our data supports your brand search strategy by showing you who and what is influencing search visibility across your category. Gain clear visibility on rank position and know what’s needed to boost product search and basket conversions.
Grab the ebook
Digital Commerce 2021 Decoded - The guide to winning in 2021
Download our latest eBook and discover how Digital Shelf Analytics can play a key role in driving your 2021 Digital eCommerce performance
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.