Ecommerce Teams

One platform to align your teams and deliver category growth

Explore how e.fundamentals helps eCommerce teams deliver targeted growth plans, activate brands digitally and turn daily insights into profit and sales opportunities. 

Every insight is an opportunity 

Our analytics enable eCommerce managers and teams to identify the opportunities to drive product sales and achieve profitable margin growth across the e-commerce marketplaces that matter to you.

A complete category view

Monitor the competition’s activities like your own so that you’re always one step ahead. With access to complete category data, your eCommerce team can identify competitor activity and movement at a glance.

Boost your brand visibility

Improve and deliver your product search strategy across multiple retailers. Use our data to make a measurable difference to your search results and position in category. Understand what’s needed to win against competitors.

Leading eCommerce teams worldwide are winning with us 

Hipp Organic
“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”
Elena Meyer
eCommerce Category Manager

Why e.fundamentals is the perfect support for all your key eCommerce roles. 

Automated Digital Shelf Analytics

We work with you to provide the data you’re looking for to strengthen your digital shelf strategy. We eliminate the need to manually collate data on content, search and shopper reviews.

everything that matters to your role in one place 

Our full-category performance dashboards give you a complete view on key product performance, shopper feedback, pricing and promotion data. Use this information on its own or to enhance the data you’re already using.

Get closer to your online customer

We serve you aggregated customer feedback about your key products, competitors or retailer own label. These give you the insights you need to get closer to your shopper, understand product perception and inform future product branding and messaging in channel.

The search insights you need to Drive product visibility

Our data supports your brand search strategy by showing you who and what is influencing search visibility across your category. Gain clear visibility on rank position and know what’s needed to boost product search and basket conversions.

Grab the ebook 

Digital Commerce 2021 Decoded - The guide to winning in 2021

Download our latest eBook and discover how Digital Shelf Analytics can play a key role in driving your 2021 Digital eCommerce performance
eCommerce strategy 2021

Ready to optimise your brand for the Digital Shelf Today?

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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