Visualise all the key elements of your digital shelf marketing plan. Measure, audit and see key marketing metrics that drive your digital shelf performance.
A full-category view
Understand your competitors activities like never before. Predict and monitor their every move. e.fundamentals provides full category data to inform your marketing decisions.
Ensure brand standards
Are retailers conveying the product messaging you want? Monitor and audit your brand playbook to ensure your brand standards are being met.
Trusted by Brand teams year after year
“We wanted to move beyond just fixing the basics. The actionable insights from e.fundamentals will allow us to develop our online sales channel and bring our category vision to life.”
Digital Marketing Manager
Why Marketing teams love using e.fundamentals to win in Digital Commerce
Automated Digital Shelf Analytics
Imagine: no more manual discovery or website checking.
e.fundamentals alerts your brand teams daily with the latest visualised category data to speed up decision-making and turn insights into action.
eCommerce insights tailored to marketers
e.fundamentals measures against your gold brand standards, across every product.
We score and measure how your products are being displayed. We then help you digest this data with easy-to-use visualisations across messaging, pricing, imagery and product visibility so that you can nail the basics online.
Know your customer with shopper insights on tap
We serve you aggregated customer feedback about your key products, competitors or retailer own label.
We provide you with the necessary insights to get closer to your shopper, understand product perception and inform future product branding and messaging in channel.
The visibility insights you need to drive search
Do you know how well your products appear in search, by retailer?
With our Easy to buy fundamental, your marketing team(s) can see what’s influencing search visibility across your category. It’s SEO for eCommerce unlocked. Know where and how you rank across major retailers and take action to boost product search to basket conversions.
Track banner media and drive ROI on ad spend
Whether you’re running seasonal promotions, eRetail media or price led initiatives, we help your teams see what’s working.
They’ll know what competitors are doing and how to drive the best ROI from existing and future planned activities.
Grab the ebook
Banner Display Advertising - The definitive guide for CPGs
Download our definitive guide to tracking, monitoring and driving eRetail media ROI with display banner advertising. Know the trends, Ad types and tracking needed to ensure your success.
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.