Save time waiting for data. We’ll give you early visibility on NPD traction and opportunities to course-correct for the perfect launch.
Full visibility of casual data
We quickly identify changes in your competitors’ pricing or pack-size strategy, providing full visibility of casual data that could be masked in other sources
Harness shopper feedback
We show you data gathered from shoppers’ ratings and reviews on your products and shopping experience across multiple retailers.
Leading shopper insight teams benefit from our powerful data
I have been very impressed with the service and account management. e.fundamentals always keep me up to date, are quick to answer any ad hoc questions, and give support on specific retailer insights which is helping to inform decisions.
Why insight teams love using our platform for winning in digital commerce
Automated Digital Shelf Analytics
No more manual discovery or website checking.
Enhance your team’s shopper insight analysis with our automated actionable data. You don’t need to wait weeks for EPOS or panel data – we give you instant visibility for quick and smart reactions
Improve NPD traction
We help you build an immediate picture of NPD traction to spot any opportunities to course-correct.
Our data shows you product visibility, share of search and early shopper feedback across multiple retailers. Use our Deliver value that counts fundamental to understand if new products are being launched in your space and how they are being positioned.
Listen to shoppers
Get the feedback needed to act fast
Our Learn from shoppers’ voice fundamental gives you feedback on your product and your shoppers’ experience to address issues in production or supply chain. Make sure perception of your brand mirrors offline studies and that you’re not being rated lower than competitors
Grab the ebook
NPD Toolkit 2021 - The CPG guide to launching NPD in eCommerce (US & UK).
Download our latest guide to launching NPD in eCommerce a mainstay resource for your Digital Shelf NPD. Get insight into planning NPD for omnichannel success, A 3-Phase plan you can action and the tips on how to analyse NPD performance with our Digital Shelf Analytics.
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.