Shopper Insights

Rich information for your shopper insight team

Power your team’s Digital Shelf Analytics with rich, digestible information delivered daily by e.fundamentals. 

Immediate visibility of NPD performance

Save time waiting for data. We’ll give you early visibility on NPD traction and opportunities to course-correct for the perfect launch.

Full visibility of casual data

We quickly identify changes in your competitors’ pricing or pack-size strategy, providing full visibility of casual data that could be masked in other sources

Harness shopper feedback

We show you data gathered from shoppers’ ratings and reviews on your products and shopping experience across multiple retailers.

Leading shopper insight teams benefit from our powerful data  

Hipp Organic
I have been very impressed with the service and account management. e.fundamentals always keep me up to date, are quick to answer any ad hoc questions, and give support on specific retailer insights which is helping to inform decisions.
Tamsin Addy
Online Manager

Why insight teams love using our platform for winning in digital commerce

Automated Digital Shelf Analytics

No more manual discovery or website checking.

Enhance your team’s shopper insight analysis with our automated actionable data. You don’t need to wait weeks for EPOS or panel data – we give you instant visibility for quick and smart reactions

Improve NPD traction

We help you build an immediate picture of NPD traction to spot any opportunities to course-correct.

Our data shows you product visibility, share of search and early shopper feedback across multiple retailers. Use our Deliver value that counts fundamental to understand if new products are being launched in your space and how they are being positioned.

Listen to shoppers

Get the feedback needed to act fast

Our Learn from shoppers’ voice fundamental gives you feedback on your product and your shoppers’ experience to address issues in production or supply chain. Make sure perception of your brand mirrors offline studies and that you’re not being rated lower than competitors

Grab the ebook 

NPD Toolkit 2021 - The CPG guide to launching NPD in eCommerce (US & UK).

Download our latest guide to launching NPD in eCommerce a mainstay resource for your Digital Shelf NPD. Get insight into planning NPD for omnichannel success, A 3-Phase plan you can action and the tips on how to analyse NPD performance with our Digital Shelf Analytics. 
NPD ecommerce strategy ebook

Ready to optimise your brand for the Digital Shelf Today?

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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