The comprehensive Digital Shelf Analytics coverage Europe’s CPGs need

Want to gain and sustain a dominant position in Europe’s online retail? Take advantage our digital shelf platform. 

The digital shelf coverage Europe’s CPGs have been waiting for.

Every retailer, every SKU, every category
carrefour digital shelf analytics
Media Markt Digital Shelf Analytics
Mercadona digital shelf analytics
Amazon Pantry Digital Shelf Analytics
ott digital shelf analytics
Zalando Digital Shelf Analytics
John Lewis Digital Shelf Analytics
Metro Group Digital Shelf Analytics
Marks and Spencer Digital Shelf Insights
digital shelf analytics alcohol
esselunga digital shelf analytics
Albert Hein Analytics
ebay digital shelf analytics
E.Leclerc Digital Shelf Analytics

We deliver

Europes leading FMCG brands choose us to unlock eCommerce growth

Different by design

Why the world’s leading brands use us to accelerate their online performance

Complete category data

We provide you with the data gathered from across your entire category.

We don’t place limits on SKUs, so you get the full story: digital commerce insights into your products, competitors, and ownlabel.

Build a winning relationship

With our platform you gain insights that enable your category and eCommerce focused teams to work in sync with retailers.

These category-level analytics are not only intuitive and tailored to specific job functions; they empower your teams to have highly strategic, evidence-based conversations with retail partners.

Innovations for an evolving omnichannel landscape

Want a Digital Shelf Analytics solution that supports your diverse digital commerce needs? We’ve built it.

Now you can optimise your digital shelf content basics on Or drive buy box visibility on Amazon. Our platform is built to support you, no matter the next innovative move in the industry

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021

Tailored and Relevant for all teams

Our platform is built to be highly relevant. Offering actionable insights relevant to the job roles and functions across your organisation. Explore how these teams can apply our eCommerce analytics to fuel category growth:


Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.


Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints.


Equip front line sales and account teams with the insights to deliver profitable revenue and sales growth.

Category managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper insights

Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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