North America

The comprehensive Digital Shelf Analytics coverage US CPGs need

Drive category growth across your state or nationwide account teams. Dominate your market with the most comprehensive digital shelf platform.

The digital shelf coverage America’s been waiting for

Every Retailer, Every SKU, Every Category
ecommerce analytics albertsons

Relied upon and endorsed by leaders in CPG

Complete Category Data

We gather and provide our clients with full category data.

We don’t place limits on SKUs, so you get insights and digital data covering your products, competitors and Private Label.

Build a winning relationship

Want your category and eCommerce focused teams to work in sync with retailers? Get our tailored insights.

Our category-level CPG analytics are not only intuitive, visual and tailored to specific job functions , they also help your teams to have strategic conversations with retail partners.

Innovations for an evolving landscape

Isn’t it time your CPG had a solution that supports all areas of your digital commerce? 

Our platform does, from optimising the basics in digital shelf content, to driving buy box visibility on Amazon, or helping improve brand experience on Instacart. It’s agile and built to support you, no matter the market’s next move.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021

Tailored and Relevant for all teams

Our platform is built to be highly relevant. Offering actionable insights relevant to the job roles and functions across your organisation. Explore how these teams can apply our eCommerce analytics to fuel category growth:


Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.


Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints.


Equip front line sales and account teams with the insights to deliver profitable revenue and sales growth.

Category managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper insights

Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



20 St Thomas Street, 2nd Floor Runway East,
London, SE1 9RS



444 West Lake Street, 
Suite 1700, 
+1312 416 8580


Malaga - Spain

Parque Tecnológico. 
5 Calle Severo Ochoa, 
Copyright © 2020 – e.fundamentals (int) Ltd All Right Reserved Reg No. 11020663