United Kingdom

Know your CPG’s UK category inside out with our Digital Shelf Analytics

Want to gain and sustain a dominant position in the UK's online retailer market? Take advantage of our digital shelf platform. Empower your account teams to drive category growth across the country.

The digital shelf coverage the UK’s been waiting for.

Every Retailer, Every SKU, Every Category
ebay digital shelf analytics
digital shelf analytics alcohol
Morrisons digital shelf analytics
Waitrose digital shelf analytics
pets at home digital shelf analytics
Marks and Spencer Digital Shelf Insights
Boots Digital Shelf Analytics
ao.com analytics
John Lewis Digital Shelf Analytics
Amazon Pantry Digital Shelf Analytics

Leading CPG brands choose e.fundamentals to deliver their growth online.

full category analytics and ecommerce insights

Complete Category Data

We provide you with the data gathered from across your entire category.

We don’t place limits on SKUs, so you get the full story: digital commerce insights into your products, competitors and own label.
retailer and CPG ecommerce analytics

Build a winning relationship

With our platform you gain insights that enable your category- and eCommerce-focused teams to work in sync with retailers.

These category-level analytics are not only intuitive and tailored to specific job functions; they empower your teams to have highly strategic, evidence-based conversations with retail partners.
Digital Shelf Platform for Omnichannel commerce

Innovations for an evolving omnichannel landscape

Want a Digital Shelf Analytics solution that supports your diverse digital commerce needs? We’ve built it.

Now you can optimise your digital shelf content basics on Tesco.com. Or drive buy box visibility on Amazon. Or ensure an-on-point brand experience on Deliveroo. Our platform is built to support you, no matter the next innovative move in the industry.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021

Tailored and Relevant for all teams

Our platform is built to be highly relevant. Offering actionable insights relevant to the job roles and functions across your organisation. Explore how these teams can apply our eCommerce analytics to fuel category growth:


Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.


Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints.


Equip front line sales and account teams with the insights to deliver profitable revenue and sales growth.

Category managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper insights

Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



20 St Thomas Street, 2nd Floor Runway East,
London, SE1 9RS



444 West Lake Street, 
Suite 1700, 
+1312 416 8580


Malaga - Spain

Parque Tecnológico. 
5 Calle Severo Ochoa, 
Copyright © 2020 – e.fundamentals (int) Ltd All Right Reserved Reg No. 11020663