e.fundamentals fuels North American growth with leadership additions

Presented by: 
Josi Mathar2020

World-leading digital shelf analytics provider e.fundamentals announces the appointment of two high-calibre additions to its senior leadership team to drive its North American business.

A 30-year veteran in enterprise technology sales and management, Darren Horne joins e.fundamentals as Vice President Sales, North America. His most recent experience has been with Mobify, a modern web storefront for headless commerce empowering enterprise retailers to continuously innovate their digital experience where he managed global sales, marketing and partnerships.

Stephanie Rubin becomes Director, Head of North America Customer Success who brings with her 16 years of experience building sales and insights at General Mills and Procter & Gamble. She has led Sales Strategy, eCommerce, Shopper Insights, Category Management, and New Product and Category introductions for large and iconic CPG brands. With both joining the leadership team, e.fundamentals is set up to further power its proceeding growth in North America. Darren Horne comments,

“Joining e.fundamentals in this present period is phenomenal. CPG brands have recognised that eCommerce can no longer be neglected and product findability has become critical for revenue growth. As a digital shelf analytics solution purpose-built by industry veterans to solve real issues with managing the omnichannel and evolving business models like click & collect and last mile, e.fundamentals exceptionally well placed to help US enterprises uncover and deliver on their eCommerce growth opportunities.”

1

e.fundamentals newly appointed Vice President Sales, North America Darren Horne

Across demographics, Covid19 has radically changed the way people shop. During UK's lockdown, 2.7 million more households converted to online shopping according to our latest e.fundamentals / YouGov Shopper Insights Report 2020. Brands have realised the crucial need to step-change they’re eCommerce capabilities. More so, that sales and marketing teams will have to work together to keep pace and deliver growth at scale in light of ever changing shopper behaviour and digital commerce trends. Stephanie Rubin adds,

 “To become part of e.fundamentals at a time when consumer behaviour has dramatically shifted online is exciting”, Rubin adds. “As the most user-friendly eCommerce analytics platform for brands, I’m delighted to be building on my experience in delivering best-in-class service. With Customer Success as a core strategy, I’m excited to support our clients sales and marketing teams with the implementation of actionable digital shelf intelligence that ensures they win across US retailers’ websites.”

2-1

e.fundamentals welcomes Stephanie Rubin as new Director, Head of North America Customer Success

“We are thrilled to appoint these remarkably skilled individuals to critical roles within our North American business”, comments John Maltman, CEO at e.fundamentals. “Our new colleagues bring invaluable experience to the business; they've both worked through periods of transformation — a trait of particular importance in times of unforeseen eCommerce growth across the world and our own accelerated business expansion. I’m confident their addition will continue to pave a profitable path for e.fundamentals and our clients.”

With e.fundamentals, international consumer goods brands like Starbucks, Molson Coors and Mars win in eCommerce with a full category view and industry expert support. The digital shelf analytics platform serves sales and marketing teams with an intuitive user experience gathering product performance insights daily on pricing and promotions, ranging, on-site search and shopper feedback across the world’s major online retailers. This allows users to quickly navigate and action the changes required to maximise category performance on the digital shelf.

Looking to get your eCommerce strategy growth ready? Book a quick guided demo with our digital experts today.

Share

All the digital Shelf Analytics You Need to Succeed at Speed & Scale
See why world leading brands choose e.fundamentals for actionable digital shelf insights

Request A demo

Latest Resources

Amazon Prime Day: 4 things CPGs must get right

If you're looking to drive online sales during Amazon Prime Day, here are 4 things your brand needs to get right to grab shopper attention.

Read more

It takes more than eCommerce skills: How to upskill CPG teams for eCommerce success

This post has been updated and was originally published April 2021. eGrocery is evolving at eye-watering speed, but does your team have the skills to make the most of the…

Read more

What is digital shelf optimization?

Learn the basics of digital shelf optimization, why it's critical for CPGs to master it and how digital shelf analytics can help you drive eCommerce growth.

Read more

CommerceIQ Launches Global Retail Ecommerce Management Platform

Ecommerce platform enables consumer brands to grow market share profitably in today’s inflationary and supply-constrained environment through intelligent automation, supporting over 450 omnichannel retailers in 41 countries.

Read more

e.fundamentals becomes a CommerceIQ company

e.fundamentals has been acquired by CommerceIQ, the leading Retail Ecommerce Management Platform driving CPG's eCommerce growth as one global software platform.

Read more

5 strategic pricing opportunities CPGs should focus on now

As tensions run high between retailers and suppliers, CPGs need to be smarter than ever about strategic pricing. Here’s how to use digital shelf analytics to hold your own in tough negotiations.

Read more

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

Members of

CMA SIMA Logo
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663