e.fundamentals launches dedicated eCommerce analytics service to help brands win in wholesale

e.fundamentals launched a new service that allows brands to monitor and optimise their online sales performance through the wholesale channel.

Presented by: 
e.fundamentals2020

e.fundamentals Wholesale allows brands to easily view and optimise their products’ performance on wholesaler sites to help maximise sales.

London, 12 Feb 2019 – eCommerce analytics firm e.fundamentals has launched a new service onto its analytics platform which allows brands to monitor and optimise their online sales performance through the wholesale channel.

Wholesale Digital Shelf Analytics

Named e.fundamentals Wholesale, the service provides users with an insight into brand performance and the actions required to help improve sales through every major FMCG wholesaler site - including Booker, Brakes, Bidfood, Bestway and CostCo.  It’s also the first ecommerce service of its kind that guarantees to increase brands’ sales performance. 

“The market is crying out for this service,” explains e.fundamentals chief executive John Maltman.  “Brand clients have been successfully growing their sales through our established retail service.  Now they want to do the same through the wholesale channel.  Our new e.fundamentals Wholesale service helps them do just that.”

e.fundamentals Wholesale highlights brand performance against the six fundamentals proven to impact sales through delivered wholesale.  These include: getting product content right; managing smart pricing and promotion; and making sure products are easy to search, find and buy.  The service clearly shows the action needed to improve sales performance, so it’s quick and easy for brand teams to make adjustments online.

Wholesale-News and John-1 wholesale digital shelf analytics

e.fundamentals Wholesale joins e.fundamentals Retail on the company’s intuitive and simple to use platform.  Both services use language already familiar to sales and marketing teams and show users only the information that’s relevant to them - whether they have a category, eCommerce, sales or marketing role.  Essentially, the platform upskills brands’ entire sales and marketing functions.

e.fundamentals chief executive John Maltman adds,

“To be effective across all eCommerce, brands require insights into their products’ online performance through retail and wholesale.  Our clients now have a single platform to drive sales growth across both channels.”

ENDS


About e.fundamentals

e.fundamentals is a world-leading eCommerce analytics platform that helps brand owners compete and win online.  The technology serves clients by rigorously improving the sales performance of their products on retailers’ and wholesalers’ websites.

e.fundamentals reviews and gathers the most up-to-date data about brands’ product performance online and presents it through the company’s proprietary 8 Fundamentals retail dashboard, and 6 fundamentals wholesale dashboard, allowing clients to quickly action the insights delivering the biggest returns.  Many of the world’s leading brand manufacturers use e.fundamentals to manage and improve their eCommerce sales performance, including Nestle, General Mills, Mars and Kerry Foods.

Share

All the digital Shelf Analytics You Need to Succeed at Speed & Scale
See why world leading brands choose e.fundamentals for actionable digital shelf insights

Request A demo

Latest Resources

How to create an eCommerce marketing strategy that delivers for CPGs

The goal of an ecommerce marketing strategy is to be seen, heard, and bought. Here's what it takes to create one that delivers for CPGs.

Read more

How to build a stronger brand with eCommerce analytics tools, Part I

This post was updated and originally published May 2020. As a brand owner selling through online retail websites like Tesco, Amazon and Walmart you need retail insight data to help…

Read more

Product update: Better range reporting online

This post has been updated and was originally published April 2020. As a company dedicated to supporting growth driven CPG brands with actionable, easy to understand eCommerce insights and analytics,…

Read more

How to drive category growth online in 2023 w/ Mondelēz International

How to drive category leadership online Whether it’s inflation or supply chain disruption, the CPG industry has had its fair share of challenges in 2022. But throughout the economic and…

Listen now

The key factors that drove digital shelf success in 2022 – and what to focus on in 2023

2022 proved a tough year for grocery retailers and suppliers, but smart CPGs still managed to achieve outstanding results on the digital shelf. This is what they got right, and how to drive eCommerce success over the coming 12 months.

Read more

10 smart ways to use digital shelf insights in your next JBP meeting

Successful joint business planning with retailers is critical for CPG brands, but JBP meetings can be one-sided and one-dimensional. Here are 10 ways to use digital shelf insights to unlock richer strategic conversations with retailers.

Read more

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

Members of

CMA SIMA Logo
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663