Delivering Digital Shelf analytics, measurement and support for global markets.
A large global client sought e.fundamentals’ digital shelf analytics solutions to migrate away from a rigid one size fits all supplier.
They identified several key requirements: provide digital shelf analytics that allows for the data and support to be tailored to each of the client’s brands across individual markets, recognition of the variations and complexity of local retailer landscapes, providing a dedicated support framework characterised by flexibility and expertise to help local teams achieve commercial goals and the ability to promote consistency and collaboration across market teams.
A large international client wanted to move away from a uniform digital shelf analytics solution. As a uniquely flexible and global solutions provider, e.fundamentals understands the complexity of large, multi-national organisations and the support required for it’s brands to be adequately assisted locally in line with global guidelines.
e.fundamentals rigours process not only delivered digital shelf strategy alignment and consistency in execution, but also created new ways of working fostering stronger collaboration and task prioritisation. e.fundamentals’ exceeded the client's initial RFP scope: the adaptation of the service and support has resulted in adoption of e.fundamentals within additional global business units. The client has now identified an eCommerce opportunity globally of £23m.
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