How e.fundamentals drives hyper growth with global clients

Delivering Digital Shelf analytics, measurement, and support for global markets.

Presented by: 
Josi MatharAugust 11, 2020

Delivering Digital Shelf analytics, measurement and support for global markets.

CHALLENGE

A large global client sought e.fundamentals’ digital shelf analytics solutions to migrate away from a rigid one size fits all supplier.

They identified several key requirements: provide digital shelf analytics that allows for the data and support to be tailored to each of the client’s brands across individual markets, recognition of the variations and complexity of local retailer landscapes, providing a dedicated support framework characterised by flexibility and expertise to help local teams achieve commercial goals and the ability to promote consistency and collaboration across market teams.

APPROACH

  • Establishing Governance – Instilled process to invite collaboration, pace and one source of communication to all teams and markets. Identifying how markets can adapt and measure global benchmarks according to the team’s capabilities. Jointly developing and delivering a clear, multi-market implementation plan.
  • Client Information Hub – Identified training requirements, establishing a regular cadence of skills development sessions. Building a central learning and knowledge sharing hub to provide varying stakeholders a single touch point for collaboration, sharing best practice and insights to drive eCommerce growth.
  • Centralised Project Management tool – Implementing a dedicated project management and progress tracking tool to help establish priorities for market and divisions while providing global visibility of the wider company roadmap to all stakeholders.
  • Tech and workstream alignment – Ensure the technical requirements (accuracy, PIM integration and tailored database coding) are aligned to the commercial needs of the client and work streams support the specific job roles of individuals ensuring full service integration into typical routines.

RESULTS

A large international client wanted to move away from a uniform digital shelf analytics solution. As a uniquely flexible and global solutions provider, e.fundamentals understands the complexity of large, multi-national organisations and the support required for it’s brands to be adequately assisted locally in line with global guidelines.

e.fundamentals rigours process not only delivered digital shelf strategy alignment and consistency in execution, but also created new ways of working fostering stronger collaboration and task prioritisation. e.fundamentals’ exceeded the client's initial RFP scope: the adaptation of the service and support has resulted in adoption of e.fundamentals within additional global business units. The client has now identified an eCommerce opportunity globally of £23m.

Share

All the digital Shelf Analytics You Need to Succeed at Speed & Scale
See why world leading brands choose e.fundamentals for actionable digital shelf insights

Request A demo

Latest Resources

Does paid retail search help organic SEO? Here’s what CPGs need to know

As CPG brands shift more spend into retail media to win in search, brands need to understand the relationship between paid-for and organic SEO. Here's what you need to know.

Read more

Out of luck with out-of-stocks? How to monitor availability and protect your retail SEO

Minimize stockouts and the negative impact on your retail SEO with our overview and 5 top tips.

Read more

David Murray-Hundley steps down as Chairman of e.fundamentals

e.fundamentals today announced that David Murray-Hundley will step down as Chairman. He is now looking to free up time to refocus on growing early start-up businesses in light of e.fundamentals’ phenomenal success.

Read more

How to create an eCommerce marketing strategy that delivers for CPGs

The goal of an ecommerce marketing strategy is to be seen, heard, and bought. Here's what it takes to create one that delivers for CPGs.

Read more

How to build a data-driven CPG organization, in 5 steps

At a time when more buying is shifting to online, data strategy is rising up the agenda for many CPG organizations. Here are 5 steps for how to embed data-driven thinking across the org.

Read more

MAP pricing for CPGs: How it works, why it’s important, and how to prevent violations

As the US online grocery market becomes increasingly competitive, it’s essential that CPGs monitor price movements. Those with the right tools have a competitive advantage. Here's what you need to know.

Read more

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

Members of

CMA SIMA Logo
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663