What does it take to win online? This playbook sets out to
answer this question and give clear recommendations.
The 5 key insights you’ll get from this timely playbook:
- The key changes in shopper behavior currently impacting CPG brands and online adoption.
- How CPGs can bridge the prevailing skills and eCommerce knowledge gaps to execute effectively online.
- How CPGs and Retailers together will need to play their part to grow online including Google.
- The fundamental building blocks for a successful eCommerce strategy.
- The tech stack and workflow recommendations to arrest growth on the Digital Shelf for the present and future.