Bahlsen, a German biscuit manufacturer, chose e.fundamentals digital shelf analytics platform and expertise to help drive its eCommerce sales growth across major UK grocery retailers. The objective for e.fundamentals was to help identify and build Bahlsen’s competitive advantage and evolve the teams’ eCommerce capabilities to drive category leadership.
e.fundamentals’ focused on surfacing the key focus areas for optimizing the manufacturer's product presence online. Through the data gathered in the e.fundamentlas platform, e.fundamentals and Bahlsen were able to identify and benchmark current visibility performance in the category and identify where improvements could be made.
To improve visibility for Bahlsen our technology and expertise supported them to take action across three key workstreams:
Utilizing the full category data insights from the e.fundamentals platform and combining it with the eCommerce expertise of the Customer Success team at e.fundamentals, Bahlsen optimized its online performance in a matter of weeks. Creating and collaborating on three key workstreams that focused on improving product detail page content, the partnership delivered an ROI of 8:1.
“Working with e.fundamentals means we not only have access to full category data, but also ongoing, strategic support. Together we’ve identified and implemented new ecommerce standards so shoppers get the best experience of Bahlsen online.”— Juliene Lacrampe, Senior Trade Marketing Manager UK & IR Bahlsen
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