Molson Coors Beverage Company were looking for a new retail analytics provider with global capabilities to help them drive their eCommerce sales growth in the UK. They had tried some options before; none, however, were able to live up to the level of local market expertise and proactivity offered by e.fundamentals’ service and Customer Success team. That combination drove an ROI of 16:1 within a few months of onboarding.
We were looking for an eCommerce analytics provider that would help our sales and marketing teams succeed in driving online sales on a regional level.Jack Daniel, Director of Digital, Western Europe at Molson Coors
Working with e.fundamentals means we get more than just data; they provide strategic support from ex-retail and FMCG experts and ongoing training. Exactly the supplier we needed to accelerate online growth in our category.
Molson Coor’s average search rank and sales rate improved, resulting in an ROI of 16:1, which means that Molson make £16 for every £1 spent. By optimizing their content inventory and providing the benefit statement relevant to the specific shopper sets, which in turn led to increased and positive ratings and reviews, their average search rank and sales rate improved.
e.fundamentals also helped Molson Coors connect their teams at a strategic level putting them in the best possible position to thrive in their fast-paced expansion into eCommerce and adapting to the new normal.