Edgewell Personal Care required a bespoke insights tool to upscale their click and collect understanding in the French Market, build a focused action plan and monitor the execution. e.fundamentals provided a tailored dashboard that delivers real time data on a regional store-by-store level. This granular view enabled Edgewell to gain deeper understanding of the click and collect dynamic and to significantly improve effectiveness of field actions, resulting in a positive impact on their sales performance.
Our vision is to accelerate eCommerce sales and to embed our Omnichannel approach across the business. We have a clear plan to drive this acceleration in Europe, and it's important for us to be aware of what's happening across all the markets using data insights and acquire new capabilities to share with our wider teams. e.fundamentals provides bespoke data solutions and training we need to support the delivery of our Omnichannel agenda
Elena Meyer, eCommerce Category Manager, Edgewell Personal Care
Edgewell wanted to respond to challenges within the French eCommerce market by having a detailed view of their online sales performance by geography and by store. For this, e.fundamentals built a tailored insights dashboard that now helps Edgewell take profitable actions. The tool delivers in three areas: it provides weekly product availability and pricing data for each category at a local store-by-store level; it allows regional managers to monitor and improve the performance of their field sales team and gather competitive intelligence informing Edgewell’s eCommerce strategy; it facilitates performance reporting and quick insights gathering feeding into the omnichannel planning process.