How we deliver store by store insights

How we deliver store by store insights

Presented by: 
Josi MatharAugust 6, 2020

Edgewell Personal Care drives online sales in France
with bespoke store by store analytics solution

CHALLENGE

Edgewell Personal Care required a bespoke insights tool to upscale their click and collect understanding in the French Market, build a focused action plan and monitor the execution. e.fundamentals provided a tailored dashboard that delivers real time data on a regional store-by-store level. This granular view enabled Edgewell to gain deeper understanding of the click and collect dynamic and to significantly improve effectiveness of field actions, resulting in a positive impact on their sales performance.

Our vision is to accelerate eCommerce sales and to embed our Omnichannel approach across the business. We have a clear plan to drive this acceleration in Europe, and it's important for us to be aware of what's happening across all the markets using data insights and acquire new capabilities to share with our wider teams. e.fundamentals provides bespoke data solutions and training we need to support the delivery of our Omnichannel agenda

Elena Meyer, eCommerce Category Manager, Edgewell Personal Care

APPROACH

  • Scoping configuration requirements for a whole new insights tool that sits alongside the e.fundamental’s service, allowing Edgewell to respond to the challenges of France’ advanced click and collect model where individual stores can make local decisions on assortment and promotions and an action at local level can influence these.
  • Enabled Edgewell to see competitor activity in real time within their key retailers Leclerc, System U and Intermarché meaning they can take the actions needed to drive sales strategically in this format.
  • Provided Edgewell with a complete view of their range availability, product distribution and promotion execution and pricing at a store-by-store level within Leclerc, being able to see data from a number of stores.
  • Empowering Edgewell’s regional managers for Leclerc to track daily pricing, SKU availability and promotional activity and understand averages over time; also equips teams with the capability to analyze how far customer business plans are fulfilled within retailers, to identify at local level areas of opportunities, and get strategic insights to inform the discussion with the customer at national level.
  • Delivering innovation through a whole-country heatmap view of Edgewell’s category pricing and distribution, showing at a glance how closely individual regions are aligned to their eCommerce strategy, giving Edgewell a unique competitive advantage to deploy their local salesforce where their actions are most effective. It also enables their head office to monitor and improve team performance more effectively.

RESULTS

Edgewell wanted to respond to challenges within the French eCommerce market by having a detailed view of their online sales performance by geography and by store. For this, e.fundamentals built a tailored insights dashboard that now helps Edgewell take profitable actions. The tool delivers in three areas: it provides weekly product availability and pricing data for each category at a local store-by-store level; it allows regional managers to monitor and improve the performance of their field sales team and gather competitive intelligence informing Edgewell’s eCommerce strategy; it facilitates performance reporting and quick insights gathering feeding into the omnichannel planning process.

Share

Latest Resources

How to Build a World-Class CPG Ecommerce Team, Eps.8

The need to accelerate CPG's digital capabilities has never been greater, but how do you do it? Listen in as Todd Hassenfelt, Sr Director of Ecommerce at Simple Mills, shares his top tips.

Listen now

How to win on Instacart, Eps. 7

This episode covers all things Instacart. Kiri Masters shares her insights on what CPGs need to know to succeed on Instacart today and in the future.

Listen now

Online category management: 5 principles to help CPGs succeed on the digital shelf

Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.

Read more

Online grocery optimization 101: What CPGs need to know about retail SEO

The key question for CPGs right now: how to ensure product visibility on the digital shelf. Read our 101 summary to online grocery optimization.

Read more

Rapid growth fuels creation of new tech jobs for Edinburgh-based SaaS company

The acceleration of ecommerce grocery sees e.fundamentals create new tech jobs to further its position as a global Digital Shelf Analytics provider.

Read more

How To Deliver Effective Content On The Digital Shelf

The 'findability' of your product online is critical to conversion. Watch our webinar and learn how to generate product content excellence with DSA and a PIM system.

Get access

We give all our customers free resources to help win on the Digital Shelf

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

UNITED Kingdom

Edinburgh

21 Young Street
Edinburgh
EH2 4HU
+44 131 235 2597

Members of

CMA SIMA Logo
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663