Leading FMCG brands Weetabix and HiPP sign up to e.fundamentals to help drive online sales

Presented by: 
e.fundamentalsMarch 4, 2019

Brands invest in eCommerce analytics platform to boost their online sales performance

London, 4 Mar 2019 – Major FMCG brands Weetabix and HiPP Organic have signed up to eCommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.

Both Weetabix and HiPP have become clients of e.fundamentals’ core retail service, which continuously reports how brands are performing against eight ‘fundamentals’, identified as the key elements that influence online sales.  It flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns.

What our new clients are saying about e.fundamentals

Ed+Harman,+Channel+Optimisation+Manager,+Weetabix.png



Weetabix head of channel strategy Ed Harman explains: “Having assessed the market, we’re really proud to partner with e.fundamentals.  They’re the only eCommerce analytics provider that showed us how to move beyond fixing the basics and to grow our online channel through actionable insights. They’ve put a powerful tool in the hands of our sales, marketing and category teams which will strengthen our relationship with retailers, helping to boost their sales, amplify our activations and keep our business priorities at the heart of the online sales strategy.”

HiPP-Organic logo.jpg

HiPP group product manager Karen Hill adds: “Before signing with e.fundamentals we were struggling for visibility on shelf which was really affecting our online sales.  Now, with the new platform, we have an eCommerce service that shows and prioritises the actions we need to take to not only fix the basics but also improve the positioning of our products on retailer sites.”

John Maltman.png

e.fundamentals chief executive John Maltman adds: “We’re delighted to have Weetabix and HiPP onboard with us.  They join a raft of forward-thinking brands now using our platform to benchmark and improve their eCommerce performance and drive sales growth.”

Weetabix and HiPP join many of the world’s leading brand manufacturers using e.fundamentals to manage and improve their eCommerce sales performance, including Birds Eye, General Mills and Edgewell. 

- ENDS -

About e.fundamentals

efundamentalsdash-1024x592

e.fundamentals is a world-leading eCommerce analytics platform that helps brand owners compete and win online.  The technology serves clients by rigorously improving the sales performance of their products on retailer and wholesaler websites.

e.fundamentals gathers and reviews the latest data about brands’ product performance online and presents it each day through the company’s proprietary 8 fundamentals retail and 6 fundamentals wholesale dashboard, allowing clients to quickly action the insights delivering the biggest returns.  Many of the world’s leading brand manufacturers use e.fundamentals to manage and improve their eCommerce sales performance, including Nestle, General Mills and Edgewell. 

About Weetabix Food Company

Weetabix bowl shot.jpg

Weetabix Food Company makes Weetabix, the UK’s best-selling, most-trusted and most-recommended cereals.  It’s home to some of Britain’s most famous and iconic brands including Weetabix, Weetabix Minis, Alpen, Weetabix On The Go Breakfast Drink, Ready Brek, Weetos and Alpen bars.

About HiPP

Hipp image.jpg

HiPP has been producing organic baby food for 60 years and is still run by the HiPP family.  Sustainable farming remains at the core of the business.  It has a network of more than 8,000 carefully selected farmers and is the world's largest processor of organic raw materials. HiPP products are sold in 57 countries worldwide.

 

 

Share

All the digital Shelf Analytics You Need to Succeed at Speed & Scale
See why world leading brands choose e.fundamentals for actionable digital shelf insights

Request A demo

Latest Resources

Online category management: 5 principles to help CPGs succeed on the digital shelf

Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.

Read more

Key pillars of shopper marketing and insights on the digital shelf with DIAGEO #21

According to a recent survey by the Path to Purchase Institute,  53% of shopper marketing teams report into marketing and 33% report into sales. For a relatively mature discipline across…

Listen now

Data that matters | The FMCG Guys podcast #20

Jo Campbell, e.fundamentals SVP of Operations sits down with The FMCG Guys podcast to discuss what data really matters to CPG eCommerce success.

Listen now

What is digital shelf analytics? Maximize eCommerce sales growth with retail insights

Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.

Read more

How CPGs can optimize trade promotions and boost unit economics amid inflation

Trade spend is notoriously prone to inefficiencies, but smart revenue management backed by digital shelf analytics can help dramatically eliminate waste. Read on to learn how.

Read more

The ultimate guide to retail media & marketplaces #19

Retail media advertising is exploding and the space is evolving so rapidly that it’s hard for brands to keep pace. Listen to Ben Taylor, EMEA Head of Omni-channel Commerce at…

Listen now

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

Members of

CMA SIMA Logo
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663