Molson Coors partners with e.fundamentals to help drive online sales

Presented by: 
Josi MatharFebruary 12, 2020

Molson Coors, one of the world’s largest brewers, has partnered with ecommerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK.

e.fundamentals’ service will provide Molson Coors with a continuous report on how its beers are performing against eight fundamentals identified as the key elements influencing online retail sales. 

The service makes clear where ecommerce improvements are required which will allow Molson Coors to quickly action the insights delivering the biggest returns. Molson Coors’ brands include many well-known beers such as Carling, Staropramen, Coors Light and Sharp’s Doom Bar.

Digital marketing manager Sean Ferguson explains,

“We wanted an ecommerce partner that could move beyond just fixing the basics.  The actionable insights the e.fundamentals tool provides will allow us to develop our online sales channel and bring our category vision to life.”

e.fundamentals chief executive John Maltman adds,

“Molson Coors produce some of the world’s finest beers so we’re delighted they’ve chosen to partner with us.  They join a raft of forward-thinking brands now using our platform to benchmark and improve their ecommerce performance and drive sales growth.”

Molson Coors joins many of the world’s leading FMCG brand manufacturers using e.fundamentals to manage and improve their ecommerce sales performance, including McCain, Twinings, Edgewell and Weetabix.

e.fundamentals is a world-leading ecommerce performance analytics platform that helps brand owners compete and win online.  The technology serves clients by rigorously improving the sales performance of their products on retailer and wholesaler websites.

About e.fundamentals

e.fundamentals gathers and reviews the latest data about brands’ product performance online from global major retailers and presents it each day through the company’s proprietary 8 Fundamentals retail dashboard, and 6 fundamentals wholesale dashboard, allowing clients to quickly action the insights delivering the biggest returns. Many of the world’s leading brand manufacturers use e.fundamentals to manage and improve their ecommerce sales performance, including Weetabix, McCain and Edgewell. 

For brands seeking more growth online click here to request a demo,

Share

Latest Resources

Eye-opening Guide to Category Management for the Digital Shelf

Download our FREE Guide to Category Management for the Digital Shelf The world of grocery shopping has changed forever. Category Managers now need to expedite their know-how of what it…

Get access

It takes more than ecommerce skills: How to upskill CPG teams for ecommerce success

eGrocery is evolving at eye-watering speed, but does your team have the skills to make the most of the online opportunity? Read on and learn: Why CPG businesses need to…

Read more

Ratings and Reviews: How to Turbocharge CPG Ecommerce Success, Eps. 6

In this episode we’re taking a deep dive into online ratings and reviews: why they matter to CPG ecommerce success and how brands can leverage them to supercharge sales online.

Listen now

How to pick the best digital shelf analytics vendor

We all know ecommerce is exploding, but do you know how to fuel your CPG’s online success fast and at scale? Read on to find out:  Why digital shelf analytics…

Read more

The CPG post-pandemic outlook — 5 trends that will shape the industry, Eps. 5

Together with the Consumer Brands Association we're looking at 5 key trends that will shape the CPG industry post-pandemic.

Listen now

What the smartest CPGs get right about selling on Instacart

It's time CPGs get ready to win on Instacart. So read and learn: What's all the hype around Instacart and why CPGs should care Why CPGs need to act on…

Read more

We give all our customers free resources to help win on the Digital Shelf

Adapt foDigital Shelf Growth eBook

How To Adapt for Digital Shelf Growth

Download our free eBook and adapt your CPG strategy for eCommerce today.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

UNITED Kingdom

Edinburgh

21 Young Street
Edinburgh
EH2 4HU
+44 131 235 2597
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663