PepsiCo chooses e.fundamentals to power its eCommerce growth in Europe

Presented by: 
e.fundamentalsFebruary 17, 2021

London, February — e.fundamentals, the digital shelf analytics provider, today announced a partnership with PepsiCo’s, Inc. (NASDAQ: PEP) ("PepsiCo") to power its eCommerce growth in Europe.

The strategic partnership is designed to support PepsiCo with critical digital shelf performance analytics technology and best-in-class eCommerce expertise to deliver powerful intelligence for PepsiCo’s brands in 10 different countries from across European and UK e-retail partners including France, Germany, Spain and the UK. The partnership empowers PepsiCo to use retailer category eCommerce analytics data to optimize their search positioning and product visibility on retailers like Amazon, Tesco and Carrefour.

“Online shopping experienced a watershed moment during the pandemic turning shopper habits upside down. As panic buying receded, an always-on demand mentality evolved among consumers making findability of our products our key focus,” says Pierre Jackson, Head of European eCommerce Shopper Strategy and Insights. Partnering with e.fundamentals will help us protect and grow our online market share across Europe and the UK going forward. We’re thrilled to have found a solutions provider that will deliver the strategic insights required to power our category growth and compliments our operational approach.”

“We are excited to be working with PepsiCo supporting their long-term eCommerce success in Europe and the UK”, comments John Maltman, CEO at e.fundamentals. “Our winning formula is simple: our proprietary technology is designed to monitor and extract value from key information areas such as ratings and reviews, price and promotion, product information and sales and search data while our team of seasoned customer success managers will support PepsiCo’s local frontline sales and marketing managers in taking the most profitable actions in their individual marketplaces and continuously unearth growth opportunities to strengthen their category championship online.”

Ends

Download images here

About e.fundamentals

e.fundamentals is the leading digital shelf analytics provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom. teams to take fast actions to drive sales and conversion on the digital shelf. Visit efundamentals.com

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit PepsiCo Home

Share

All the digital Shelf Analytics You Need to Succeed at Speed & Scale
See why world leading brands choose e.fundamentals for actionable digital shelf insights

Request A demo

Latest Resources

Online category management: 5 principles to help CPGs succeed on the digital shelf

Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.

Read more

Key pillars of shopper marketing and insights on the digital shelf with DIAGEO #21

According to a recent survey by the Path to Purchase Institute,  53% of shopper marketing teams report into marketing and 33% report into sales. For a relatively mature discipline across…

Listen now

Data that matters | The FMCG Guys podcast #20

Jo Campbell, e.fundamentals SVP of Operations sits down with The FMCG Guys podcast to discuss what data really matters to CPG eCommerce success.

Listen now

What is digital shelf analytics? Maximize eCommerce sales growth with retail insights

Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.

Read more

How CPGs can optimize trade promotions and boost unit economics amid inflation

Trade spend is notoriously prone to inefficiencies, but smart revenue management backed by digital shelf analytics can help dramatically eliminate waste. Read on to learn how.

Read more

The ultimate guide to retail media & marketplaces #19

Retail media advertising is exploding and the space is evolving so rapidly that it’s hard for brands to keep pace. Listen to Ben Taylor, EMEA Head of Omni-channel Commerce at…

Listen now

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

Members of

CMA SIMA Logo
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663