The agile eCommerce platform for growth

Deliver your eCommerce strategy without compromise so you can focus on what’s important – delivering digital shelf growth.

The new normal demands a platform fit to deliver on your needs

We are the perfect provider for your digital transformation in eCommerce

Constant Innovation

You need an eCommerce analytics provider that can cater to your businesses changing data requirements. Our e.fundamentals platform never stands still with constant innovations to ensure your brand always has a competitive edge online.

in your language

We will build our eCommerce solutions with the category segmentation and attributes in your preferred terminology. Ensuring your teams can ingest data quickly and in a method that caters to business needs across all international and local markets. 

Reliable & Accurate

e.fundamentals solutions are underpinned by world-class architecture and engineering. With a global gather engine built to scale with your brand’s needs whilst delivering best in class comprehensive and accurate digital shelf data from your online retailers.  

Retail Insights

eCommerce data analytics for brands looking to grow performance across major global retailers.

Wholesale Insights

The worlds first platform dedicated to helping brands drive online growth across the wholesale channel.

“We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximise our growth and the expertise to deliver their tool to our wider business.

Nick Sultanti

eCommerce & Digital Category Manager, McCain Foods

Digital Shelf Analytics for the new normal

We provide the data your teams need to get a view of online sales performance across the retail landscape in one easy to use solution your teams will love. From tackling Amazon to optimizing performance in your key online grocery outlets, gain daily visibility of your next profit opportunity. 

e.fundamentals eCommerce platform monitors product content, product compliance, search ranking, customer reviews,  pricing, and promotional changes daily across all your global & domestic online retailers.

This data is automatically fed into our intuitive dashboard to visualise your online performance. With scoring and benchmark reports available to better understand issues & opportunities.

Ecommerce analytics without restrictions

Advanced eCommerce analytics without shared data won’t allow your brand to deliver. At e.fundamentals we believe in offering open-source data. Integrate e.fundamentals with your eCommerce sales data to better attribute actions to results.

e.fundamentals supports integrations via major data lakes and Looker BI and will work to integrate and provide digital shelf data via API’s where required. 

In addition within e.fundamentals your daily users of our software will have access to a range of export options to help you edit the data and ingest as you see fit.

Full Category Data from major online retailers

CPG brands looking to compete effectively across online retailers, need to have digital shelf data that supports effective decision making. We believe brands can do this more effectively when you have data that provides a full category view. 

Our service is built around the full category view across every major retailer in each market you require. 

Built for your eCommerce teams

We believe user access is a key factor in driving usage and traction in your business, so we do not charge by individual user license.

With e.fundamentals our platform is focused and built for sales, marketing and commercial teams to adopt embed and cross collaborate.

Our approach ensures your teams, no matter the size or market location can benefit from the digital shelf category insights we provide.