Digital Shelf Resources

Free insights to accelerate performance, build knowledge and meet your eCommerce objectives. 

Case Studies (11)

Improving share of search in a major UK retailer

Partnering with e.fundamentals helped this brand reverse-engineer a major retailer's search algorithm to improve product ranking.

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Optimizing shopper ratings and reviews

Learn how the UK’s number one brand for organic baby food worked with e.fundamentals to achieve their ambitious ratings and reviews targets.

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Building retailer relationships using data

Learn how a leading food brand built a strong retailer relationship using the e.fundamentals category insights.

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Downloads (11)

The CPG's guide to revenue management on the digital shelf

Learn how to optimize your revenue management strategy and category performance at scale. Download our definitive guide today.

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The Ultimate Guide to Content Management on the Digital Shelf

Download our FREE Guide to Content Management on the Digital Shelf The ‘findability’ of your product is critical to conversion. If shoppers can't find your product, the switch to your…

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Eye-opening Guide to Category Management for the Digital Shelf

Download our FREE Guide to Category Management for the Digital Shelf The world of grocery shopping has changed forever. Category Managers now need to expedite their know-how of what it…

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Webinars (7)

How To Maximize Visibility on The Digital Shelf - The Smart Way

REGISTER TO WATCH ON DEMAND If shoppers can't find your product in the e-Retail store of their choice you can't sell. However, increasing visibility is more than just findability. Brands…

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How to bring your category strategy to life on the digital shelf

Learn why taking a category perspective can deliver better performance on the digital shelf. See how to this can be done practically to deliver returns for both brands and retail partners.

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How To Deliver Effective Content On The Digital Shelf

The 'findability' of your product online is critical to conversion. Watch our webinar and learn how to generate product content excellence with DSA and a PIM system.

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Podcasts (12)

The future of eCommerce #23

A must-listen episode about the future of eCommerce, how brands can win in the upcoming Golden Quarter and why e.fundamentals became a CommerceIQ company.

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Key pillars of shopper marketing and insights on the digital shelf with DIAGEO #21

According to a recent survey by the Path to Purchase Institute,  53% of shopper marketing teams report into marketing and 33% report into sales. For a relatively mature discipline across…

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Data that matters | The FMCG Guys podcast #20

Jo Campbell, e.fundamentals SVP of Operations sits down with The FMCG Guys podcast to discuss what data really matters to CPG eCommerce success.

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Blog (71)

The key factors that drove digital shelf success in 2022 – and what to focus on in 2023

2022 proved a tough year for grocery retailers and suppliers, but smart CPGs still managed to achieve outstanding results on the digital shelf. This is what they got right, and how to drive eCommerce success over the coming 12 months.

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10 smart ways to use digital shelf insights in your next JBP meeting

Successful joint business planning with retailers is critical for CPG brands, but JBP meetings can be one-sided and one-dimensional. Here are 10 ways to use digital shelf insights to unlock richer strategic conversations with retailers.

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How CPG brands can defend against shoppers trading down to own label and the discounters

Cheaper options are thriving as consumers trade down to manage soaring household bills. But CPGs don’t need to take the threat lying down. The following data-led strategies will help brands hold their own against own label and the discounters.

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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