Amplify Your Retail Performance, switch to the Digital Shelf Growth Platform built to win

e.fundamentals the best solution for brands to unlock growth across major online retailers. Actionable digital shelf measurement, audit and competition analysis to drive competitive advantage and win. 

Actionable Insights

Ensure your teams have clarity and focus with data presented so it can be actioned fast and with ease. 

Digital Shelf Audit

From content to promotions ensure your brand is being reflected correctly.

A 360° View

We offer a full category view of data, the category story visualised for smarter decision making.

Dedicated Experts

We offers the category and brand expetise to fuel your growth and align data to your digital strategies.

Comprehensive Digital Shelf Analytics built for CPG teams to transform online performance

You need the data that helps illustrate the steps and actions needed to grow your brands digital shelf performance without the hassle of time consuming speadsheets or manual data gathering.

e.fundamentals gives CPG brand and eCommerce teams the tools and insights to optimise product performance and category management across online retailers.

 

View Key Features —–>
Retail Analytics software for CPG brands

Designed for business-wide adoption

Easy, visual, intuitive

 

The 8 Fundamentals framework is the most precise, accurate, and intuitive eCommerce insights dashboard for brands looking to secure an ROI from their online channels.

We help brands understand how to grow their category performance through accurate, daily scoring and reporting presented in the market’s most intuitive dashboard.

This is not a hosepipe of FMCG data, this is smart, focused category management data personalised to your brand and individuals needs.

 

 

Request a demo and see for yourself —>
Digital Shelf Analytics for Online Grocery

Organise your Workload

e.fundamentls doesn’t just organise the data, but organises the actions that you need to take so you can make quick changes across all your online retailers and see immediate results.

Score and Benchmark your eCommerce analytics

Simple to understand scorecard metrics and warning alerts to keep you in control and focus on action areas. 

Your Complete Category View

Drill into how products across your entire category are performing and sort your insights according to single or multiple retailers / brand or category view.

Focus on core SKU groups

Quickly switch views between all, new, or core products without losing those insights amidst all the other products you’re tracking.

Digital Shelf Data is a must for brands

We are a recognised vendor

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Manual methods for price and product content management across multiple digital channels are no longer viable. Internal resources conducting manual monitoring efforts frequently cannot keep up with the pace of product content changes and the misrepresentation of products by retail partners.

Gartner is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner, Innovation Insight for Digital Shelf Analytics, Jason Daigler, 1 April 2020.

Your success is our focus

Our team’s approach is centered on your success. 

We are unique, with a deep understanding of your needs we go beyond just data to quickly build your competitive advantage in the omnichannel using a data-informed framework that meets the needs of your frontline teams.

  • We accelerate your eCommerce performance by increasing your team’s frontline capabilities and knowledge.
  • A Daily complete category view of data from any online retailer.
  • The data you see is aligned to meet your commercial objectives. 
  • Our tech infrastructure is modern and agile, we can react fast to retailer and category changes so you don’t get left behind. 
  • We work to ensure data is our problem not yours.
  • We have unlimited user access, so teams of people can play their part in contributing to success. 
ecommerce analytics and ROI

By getting the fundamentals of digital shelf performance right we build your success and provide the insights to monitor and measure performance in key areas. 

Fix the basics

We check, monitor and score how your products are being displayed vs your expectations.

Increase Visibility

See product ranking on key search terms and boost your category search performance. 

Brand it effectively

Check your product details include your key marketing messages for shoppers.

Promotional Insights

Review promotional activity over time for you and your competitors.

Range Availability

Price Monitoring

View pricing and promotional changes across your category.

Shopper Feedback

Review feedback left on your products across retailer websites. 

Category vision

View drivers,  new product performance and trade opportunities.

Insights to work efficiently from desk to location

Digital Shelf Analytics built around you

Empower your teams with access to the key category insights they need across retailers. On the device that works for them.

e.fundamentals is optimised for tablet so you can optimise your teams productivity.

Fuel your field sales teams and key account managers with the digital shelf data needed to influence your brand performance and understand competitor activity across your category whenever and wherever they need it.

 

Request a demo and see for yourself —>

 

Digital Shelf analytics designed to make your job easier

Built for Key Account Managers, Category Managers and Marketing teams to work more effectively, increase productivity and drive sales and profit growth fast. 

Category Managers

Understand your product portfolio & brand performance across your key categories. We help shape your growth and international campaign execution to keep you ahead of your competitors. 

Account Managers

Relevant accurate digital shelf data to empower your front line sales teams to act fast in store and online. From knowing price changes to competitor promotional strategies. 

Marketing Managers

The key retail analytics data you need to monitor brand compliance, retail search ranking, and customer feedback. Making it easier for CPG marketers to drive brand visibility and online sales conversions.

Some of the major retailers we cover

Coverage where it matters

We gather digital shelf data and visualise it from any online retailer you require.

Whether you require eCommerce analytics insights for  Retailer, National or International needs. Our solution puts the data you need in your hands.

COVID19 changed the game for FMCG brands, its no longer enough to focus on just your products or just one retailer. You need a Digital Shelf Provider that can drive your omnichannel growth across all the online retailers in your category with speed and scale. Legacy systems will no longer match your ambition. e.fundamentals can and will.

Our industry-leading technology automates the data gather process for your teams across any and all online retailers you need. Scaleable and flexible, simply tell us the retailers you need digital shelf coverage for and our tech teams do the rest.

Contact us today —>

 

Coverage where it matters

We gather the data and visualise it from any online retailer you require.

Whether you require eCommerce analytics insights for  Retailer, National or International needs. Our solution puts the data you need in your hands.

COVID19 changed the game for FMCG brands, its no longer enough to focus on just your products or just one retailer. You need a Digital Shelf Provider that can drive your omnichannel growth across all the online retailers in your category with speed and scale. Legacy systems will no longer match your ambition. e.fundamentals can and will.

Our industry-leading technology automates the data gather process for your teams across any and all online retailers you need. Scaleable and flexible, simply tell us the retailers you need digital shelf coverage for and our tech teams do the rest.

 

 

Contact us today —>