Optimise your brand’s Retail eCommerce performance

You need the data that helps illustrate the steps and actions needed to grow your brands digital shelf performance without the hassle of time consuming speadsheets or manual data gathering. 

e.fundamentals gives CPG brand and ecommerce teams the tools and insights to optimise product performance and category management across online retailers.

Powered by our 8 fundamentals we turn complex data into simple intuitive actionable insights to fuel your teams eCommerce strategies.

 

Brand Management

Keep in control & optimise how your brand looks across retailers.

Account Management

Data Intelligence to help your key account managers succeed.

Category Insights

Understand the effectiveness of your category strategies.

Revenue Growth

Category intelligence to spot trade opportunities 

Easy, visual, intuitive.

 

The 8 Fundamentals framework is the most precise, accurate and intuitive eCommerce insights dashboard for brands looking to secure an ROI from their online channels.

We help brands understand how to grow their category performance through accurate, daily scoring and reporting presented in the markets most intuitive dashboard.

This is not a hosepipe of FMCG data, this is smart, focused category management data personalised to your brand and individuals needs.

Organise your Workload

e.fundamentls doesn’t just organise the data, but organises the actions that you need to take so you can make quick changes across all your online retailers and see immediate results.

Score and Benchmark your eCommerce analytics

Simple to understand scorecard metrics and warning alerts to keep you in control and focus on action areas. 

Your Complete Category View

Drill into how products across your entire category are performing and sort your insights according to single or multiple retailers / brand or category view.

Focus on core SKU groups

Quickly switch views between all, new, or core products without losing those insights amidst all the other products you’re tracking.

Save time, see opportunities, deliver results

With dedicated online category management tools, your sales, marketing and commercial teams will know where to act.

 

Fix the Basics

Ensure your products are listed as intended and comply with all the required regulatory information. We let you know what products need your attention.

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  • Understand if your products are listed as intended.
  • Is your product imagery correct across all retailers?
  • Be alerted to regulatrory product compliance issues.
  • Is your product imagery up to date?

 

Sell the Benefits

Are your products being listed as you intended? Understand if messaging and USPs are on point to help boost customer conversions to basket.

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  • Make your products compelling to customers
  • Understand where opportunity exists to optimise listings for premium and growth product categories. 
  • Understand if your products selling benefit is correctly listed. 
  • Visuals of how your products are displayed on retailers websites. 

Winning Campaigns

Get an overview of promotional activity across your key categories and competitors so you can promote your range effectively to drive revenue gains across target retailers. 

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  • Understand your promotional competitiveness.
  • Plan effectively and run the right activity at the right time. 
  • Click on any promotion and see what that looked like on site by screen shot across various weeks of historical data.
  • Export functionality for additional reporting needs. 

Learn from the Shoppers Voice

Understand your shoppers perspective, see reviews and product feedback across multiple online retailers. Identify opportunities and risks to your category performance.  

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  • Support your range reviews with shopper feedback
  • Understand how shopper feedback differs across your retailers, category and competitors.
  • See the impact on sales driven by negative or positive feedback.

Easy to Buy

Provides a shopper perspective on you and your competitor’s brand across key searches for the category. Understand what products are not ranking.

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  • Understand search performance across online retailers
  • Identify optimisation opportunities to get your products ranking
  • Identify competitor changes in search vs your products. 

Smart Pricing & Promotions

Understand pricing changes across your category, be alerted and act when competitors change tactics so your not left behind. 

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  • Test promotions against strategy, providing pay for performance backup evidence.
  • Acts as an early warning indicator for in store promotional issues. 
  • Understand the latest changes in the market place across pricing and promotions.
  • Understand what has happened today, this month or this year. 

Deliver Value that Counts

Assesses range against the criteria your shoppers use to assess value for money.  This enables you to instantly review, compare and contrast each retailer’s range to identify distribution opportunities.

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  • Range report across your identified retailers see what products are found on any given day within a retailer. 
  • Availability Reporting across your retailers to track out of stock and delisted product SKU’s.
  • Segmented range reporting.
  • Compare multiple retailers side by side and understand who is impacting the category. 
  • Equip your brand(s) to talk about long term aspirations to help build profitable relationships with retailers. 

Execute your Category Vision

Get an ‘at a glance’ assessment of each online retailer’s support for your category strategy. Track new product launches and understand your ranges trade-up opportunities. 

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  • View category drivers and drill into the detail
  • Track performance of new products
  • Identify opportunities to sell more – e.g larger pack sizes
  • Identify opportunities to sell better – e.g product positioning economy to premium.

Retail insights on the move

Empower your teams with access to the key category insights they need across retailers. On the device that works for them.

e.fundamentals is optimised for tablet so you can optimise your teams productivity.

Fuel your field sales teams and key account managers with the digital shelf data needed to influence your brand performance and understand competitor activity across your category whenever and wherever they need it.

 

Some of the major retailers we cover

Featured Retailers

 

Our dedicated team are constantly evolving our coverage of retailers and markets across the globe to ensure you have the most comprehensive coverage across your key retailers, competitors and categories. 

Explore our full range of digital retail coverage or speak to the team about your needs. 

 

Our dedicated team are constantly evolving our coverage of retailers and markets across the globe to ensure you have the most comprehensive coverage across your key categories. 

Explore our full range of digital retail coverage or speak to the team about your needs.

 

UK Retailers

Amazon-Fresh
Amazon-Pantry
Amazon-Pet-Supplies
Amazon-Prime-Now-UK
Amazon-UK
Argos
ASDA
BandQ
BB-Foodservice
Best-One-UK
Bestway
Bidfood-UK
Booker
Boots
Brakes-UK
Costco
Currys
Fetch
Filshill-UK
Iceland
John-Lewis
Lloyds-Pharmacy
Master-Of-Malt
Medicanimal
Monster
Morrisons
Ocado
Pets-At-Home
Sainsburys
Superdrug
Tesco
The-Whisky-Exchange
Viovet
Waitrose
Wilko
Zooplus

+ Many more

UK Wholesalers
  • Brakes
  • Bestway Wholesale
  • Costco
  • BB FoodService
  • Booker Wholesale
  • Best - One
  • FIlshill

+ Many more

USA & Canada Retailers

Albertsons-US
Amazon-US
BJs-US
Boxed-US
Candy-Store-US
Candy-US
Candy-Warehouse-US
Costco-US
CVS-US
Giant-Eagle-US
HarrisTeeter-US
HEB
Hyvee-US
Instacart-Publix-US
Jet-US
Kroger-US
Meijer-US
Peapod-US
Rite-Aid-US
Sams-Club-US
SmartFinal-US
Staples-US
Target-US
Walgreens-US
Walmart-Grocery-US
Walmart-US

+ Many more

Australia Retailer Coverage

Amazon-AU
Budget-Pet-AU
Coles-AU
My-Pet-Warehouse-AU
Pet-Barn-AU
Pet-Circle-AU
Pet-Stock-AU
Woolworths-AU

+ Many more

European Retailer Coverage

Amazon-France
Amazon-Pantry-France
Auchan
Carrefour-France
Intermarche-Drive-France
Le-Clerc
SystemeU-France
Zooplus-France
Amazon-Germany
Amazon-Fresh-Germany
Amazon-Pantry-Germany
Amazon-Prime-Now-Germany
Bitiba-Germany
DM - Germany
Fressnapf-Germany
Rewe-Germany
Rossmann-Germany
Seinz-Germany
Zooplus-Germany
ZooRoyal-Germany
Supervalu
Tesco-Ireland
Amazon-Italy
Amazon-Pantry-Italy
Esselunga-Italy
Zooplus-Italy
Albert-Heijn
Amazon-NL
Carrefour-EU
Collishop
Delhaize-NL
Jumbo-NL
Zooplus-NL
Amazon-Poland
Fera-Poland
KrakVet-Poland
Rossmann-Poland
Tesco-Poland
ZooArt-Poland
Zooplus-Poland
Amazon-Spain
Amazon-Pantry- Spain
Carrefour-Spain
Carrefour-Supermarket-Spain
Elcorteingles-Spain
Kiwoko-Spain
Mercadona-Spain
Tiendanimal-Spain
Zooplus-Spain
Coop-Sweden
Hemkop-Sweden
ICA - Sweden
Mat-Sweden
MatHem-Sweden
Willys-Sweden

+ Many more