Competitive advantage is crucial for brands in seasonal categories like Suncare, where ambitious promotional campaigns have to dominate share of voice during the crucial peak sales period.
There is a lot that brand owners in other categories can learn from these fast-moving make-or-break strategies designed to win during the seasonal peak.
As dramatic shifts continue to take place in shopper and retail behaviour, looking at how other categories are performing and being sold online can spark new ideas and create commercial opportunities in your own category.
Download our free report for insights into the changes taking place across the Suncare category, particular with regards to retail promotion strategy which can help feed into your own innovation and sales-driving initiatives.
“Typically a seasonal category, it’s interesting to see how both brands and retailers are starting to drive Suncare sales beyond their core trading period and leverage pockets of opportunities throughout the year.”
— Helen Thomas, Insights Manager, e.fundamentals
If you are a brand owner looking to gain access to daily comprehensive category analytics to fuel your online growth. Speak to one of our customer success team members today for a discussion around your data needs.