Digital Commerce Strategy

The product detail page is a huge driver of brand success on the digital shelf. With retailers constantly evolving their eCommerce sites, read what’s key to protect your brand equity and online sales.

Share of search is a key metric that helps brand owners understand how they’re doing in search relative to others. Read on and learn how to safeguard your brand's visibility on the digital shelf.

Amazon Go is just one example of how digital technology is blending with physical retail to create new and better experiences for shoppers. The 'phygital' trend reflects the insight that there is no such thing as an ‘online shopper’ and an ‘in-store shopper’ anymore.

As the shift to online grocery continues brands need to adapt and build a truly seamless omnichannel retail strategy. But how? We've summarized the 5 key steps.

Can you turn a notoriously online-unfriendly product into an eCommerce success? With a challenger mindset nothing seems impossible. We've summarized why it pays to apply a radically different thinking to category growth.

Quick commerce adds up to a compelling service that is quickly reshaping shopper expectations. But, how can CPG brands ensure they’re well positioned to benefit from the q-commerce boom? We summarized what's key.

The key question for CPGs right now: how to ensure product visibility on the digital shelf. Read our 101 summary to online grocery optimization.

At a time when more buying is shifting to online, data strategy is rising up the agenda for many CPG organizations. Here are 5 steps for how to embed data-driven thinking across the org.

As the US online grocery market becomes increasingly competitive, it’s essential that CPGs monitor price movements. Those with the right tools have a competitive advantage. Here's what you need to know.

Why is online impulse buying so hard to crack? We've summarized the key actions for CPGs looking to recreate the impulse buying behaviors on the digital shelf.

Partnering with e.fundamentals helped this brand reverse-engineer a major retailer's search algorithm to improve product ranking.

Learn how the UK’s number one brand for organic baby food worked with e.fundamentals to achieve their ambitious ratings and reviews targets.