Global tea brand Twinings chooses e.fundamentals to help boost eCommerce

Presented by: 
e.fundamentalsAugust 8, 2019

London, 8 August 2019 – World-famous tea brand Twinings has chosen eCommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

Twinings becomes the second brand from Associated British Foods plc this year to sign with e.fundamentals’ retail service.  The service continuously reports how brands measure up against eight fundamentals shown to be the key elements influencing online sales.  It flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns.

Twinings’ decision to introduce e.fundamentals into its business is part of a wider company focus on eCommerce.  Head of customer marketing James Brett explains: “The eCommerce channel continues to grow in importance for us and we’re really pleased to partner with e.fundamentals. 

“We particularly like the simplicity of their platform and the ease of getting to insights, enabling us to quickly identify growth opportunities.  We now have a powerful tool in the hands of our sales, marketing and category teams to help optimise our online sales.”

e.fundamentals chief executive John Maltman adds: “We’re delighted Twinings has signed with us.  The business now joins its sister company AB World Foods who we began working with earlier this year.”

Twinings joins many of the world’s leading brand manufacturers using e.fundamentals to manage and improve their eCommerce sales performance, including McCain, Edgewell and Weetabix. 

- ENDS -

About e.fundamentals

twolaptopsv2 help boost ecommerce

e.fundamentals is a world-leading eCommerce analytics platform that helps brand owners compete and win online.  The technology serves clients by rigorously improving the sales performance of their products on retailer and wholesaler websites.

e.fundamentals gathers and reviews the latest data about brands’ product performance online and presents it each day through the company’s proprietary 8 Fundamentals retail dashboard, and 6 fundamentals wholesale dashboard, allowing clients to quickly action the insights delivering the biggest returns.  Many of the world’s leading brand manufacturers use e.fundamentals to manage and improve their eCommerce sales performance, including Weetabix, McCain and Edgewell. 

Share

All the digital Shelf Analytics You Need to Succeed at Speed & Scale
See why world leading brands choose e.fundamentals for actionable digital shelf insights

Request A demo

Latest Resources

Building retailer relationships using data

Learn how a leading food brand built a strong retailer relationship using the e.fundamentals category insights.

Read more

Retaining ecommerce sales during a global rebrand

Learn how we helped a food manufacturer retain ecommerce sales and digital shelf visibility during a global rebrand.

Read more

How we accelerated eCommerce sales growth for Bahlsen

A data-driven approach helped German biscuit brand Bahlsen drive category growth with UK retailers delivering a 8:1 ROI.

Read more

How To Maximize Visibility on The Digital Shelf - The Smart Way

Join us on 26th August 3pm BST* If shoppers can't find your product in the etail store of their choice you can't sell. However, increasing visibility is more than just…

Get access

Winning key account management strategies for the eGrocery era

We cover what it takes for Key Account Managers to strategize and win in eGrocery. Make the shift from in-store to online with these actionable strategies.

Read more

Why CPGs need to bring a challenger mindset to omnichannel retail

Can you turn a notoriously online-unfriendly product into an eCommerce success?  A new crop of DTC challenger brands is looking to do exactly that by reinventing chewing gum for the…

Read more

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

UNITED Kingdom

Edinburgh

21 Young Street
Edinburgh
EH2 4HU
+44 131 235 2597

Members of

CMA SIMA Logo
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663