Global tea brand Twinings chooses e.fundamentals to help boost eCommerce

Presented by: 
e.fundamentalsAugust 8, 2019

London, 8 August 2019 – World-famous tea brand Twinings has chosen eCommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

Twinings becomes the second brand from Associated British Foods plc this year to sign with e.fundamentals’ retail service.  The service continuously reports how brands measure up against eight fundamentals shown to be the key elements influencing online sales.  It flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns.

Twinings’ decision to introduce e.fundamentals into its business is part of a wider company focus on eCommerce.  Head of customer marketing James Brett explains: “The eCommerce channel continues to grow in importance for us and we’re really pleased to partner with e.fundamentals. 

“We particularly like the simplicity of their platform and the ease of getting to insights, enabling us to quickly identify growth opportunities.  We now have a powerful tool in the hands of our sales, marketing and category teams to help optimise our online sales.”

e.fundamentals chief executive John Maltman adds: “We’re delighted Twinings has signed with us.  The business now joins its sister company AB World Foods who we began working with earlier this year.”

Twinings joins many of the world’s leading brand manufacturers using e.fundamentals to manage and improve their eCommerce sales performance, including McCain, Edgewell and Weetabix. 

- ENDS -

About e.fundamentals

twolaptopsv2 help boost ecommerce

e.fundamentals is a world-leading eCommerce analytics platform that helps brand owners compete and win online.  The technology serves clients by rigorously improving the sales performance of their products on retailer and wholesaler websites.

e.fundamentals gathers and reviews the latest data about brands’ product performance online and presents it each day through the company’s proprietary 8 Fundamentals retail dashboard, and 6 fundamentals wholesale dashboard, allowing clients to quickly action the insights delivering the biggest returns.  Many of the world’s leading brand manufacturers use e.fundamentals to manage and improve their eCommerce sales performance, including Weetabix, McCain and Edgewell. 

Share

Latest Resources

What the smartest CPGs get right about selling on Instacart

It's time CPGs get ready to win on Instacart. So read and learn: What's all the hype around Instacart and why CPGs should care Why CPGs need to act on…

Read more

Download The Digital Shelf Analytics Buyer's Guide

Download this complimentary Gartner report Innovation Insight for Digital Shelf Analytics a report that informs buyers on the key elements of a DSA solution.

Get access

Can Walmart beat Amazon and Instacart to win the battle for eGrocery?

It’s hard to think of a busier time for eGrocery than the past 12 months, and few retailers have been busier than Walmart. We’ve had news of more local fulfillment…

Read more

What’s next in e-commerce? How to bring category strategy to life on the digital shelf

Until last year, CPG’s strategy meetings would typically review sales and marketing data to define how to boost sales in-store. Today, brand leaders need to understand how to grow sales…

Read more

The Digital Shelf Cast Podcast —Winning in Ecommerce #4

Listen to Stephanie Rubin, Director, Head of North America Customer Success at e.fundamentals and John Maltman, CEO e.fundamentals discuss key insights and actionable tips on kicking off 2021 with a bang.

Listen now

PepsiCo chooses e.fundamentals to power its eCommerce growth in Europe

London, February — e.fundamentals, the digital shelf analytics provider, today announced a partnership with PepsiCo’s, Inc. (NASDAQ: PEP) ("PepsiCo") to power its eCommerce growth in Europe. The strategic partnership is…

Read more

We give all our customers free resources to help win on the Digital Shelf

Adapt foDigital Shelf Growth eBook

How To Adapt for Digital Shelf Growth

Download our free eBook and adapt your CPG strategy for eCommerce today.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

UNITED STATES

Chicago

444 West Lake Street, 
Suite 1700, 
Illinois, 
Chicago, 
60606
+1312 416 8580

UNITED KINGDOM

London

20 St Thomas Street, 
2nd Floor Runway East,
London
SE1 9RS

UNITED Kingdom

Edinburgh

21 Young Street
Edinburgh
EH2 4HU
+44 131 235 2597
Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663