London, 8 August 2019 – World-famous tea brand Twinings has chosen eCommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.
Twinings becomes the second brand from Associated British Foods plc this year to sign with e.fundamentals’ retail service. The service continuously reports how brands measure up against eight fundamentals shown to be the key elements influencing online sales. It flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns.
Twinings’ decision to introduce e.fundamentals into its business is part of a wider company focus on eCommerce. Head of customer marketing James Brett explains: “The eCommerce channel continues to grow in importance for us and we’re really pleased to partner with e.fundamentals.
“We particularly like the simplicity of their platform and the ease of getting to insights, enabling us to quickly identify growth opportunities. We now have a powerful tool in the hands of our sales, marketing and category teams to help optimise our online sales.”
e.fundamentals chief executive John Maltman adds: “We’re delighted Twinings has signed with us. The business now joins its sister company AB World Foods who we began working with earlier this year.”
Twinings joins many of the world’s leading brand manufacturers using e.fundamentals to manage and improve their eCommerce sales performance, including McCain, Edgewell and Weetabix.
- ENDS -
e.fundamentals is a world-leading eCommerce analytics platform that helps brand owners compete and win online. The technology serves clients by rigorously improving the sales performance of their products on retailer and wholesaler websites.
e.fundamentals gathers and reviews the latest data about brands’ product performance online and presents it each day through the company’s proprietary 8 Fundamentals retail dashboard, and 6 fundamentals wholesale dashboard, allowing clients to quickly action the insights delivering the biggest returns. Many of the world’s leading brand manufacturers use e.fundamentals to manage and improve their eCommerce sales performance, including Weetabix, McCain and Edgewell.
Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.
According to a recent survey by the Path to Purchase Institute, 53% of shopper marketing teams report into marketing and 33% report into sales. For a relatively mature discipline across…
Jo Campbell, e.fundamentals SVP of Operations sits down with The FMCG Guys podcast to discuss what data really matters to CPG eCommerce success.
Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.
Trade spend is notoriously prone to inefficiencies, but smart revenue management backed by digital shelf analytics can help dramatically eliminate waste. Read on to learn how.
Retail media advertising is exploding and the space is evolving so rapidly that it’s hard for brands to keep pace. Listen to Ben Taylor, EMEA Head of Omni-channel Commerce at…