UK Shopper Insights Report 2020

“Brands can no longer afford to postpone focus on their online performance.”

John Maltman - CEO of e.fundamentals

The pandemic has changed the way we shop. eCommerce has moved from being an evolutionary process to a revolution of convenience across the world and driven engagement in a diversity of age groups and shopper types.

What you’ll get from the report:

  • Deep insights into the accelerated shift to online grocery shopping during lockdown in the UK
  • An understanding of evolving shopper behaviour and high-growth segments
  • Details on the emerging shopper intentions for continued online grocery shopping spend
  • Clear recommendations on the core components of delivering a great customer experience through digital commerce

Brands need to determine the strategies and tactics to deploy now on the digital shelf, abandoning pre-covid omnichannel roadmaps and shift the focus on equipping sales and marketing teams with the tools and workflows needed to drive eCommerce efficiencies.

Get your download

  • This field is for validation purposes and should be left unchanged.
e.fundamentals may use the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. Please view our Data Privacy policy for more information.

Go to Previous

Go to Next

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



20 St Thomas Street, 2nd Floor Runway East,
London, SE1 9RS



444 West Lake Street, 
Suite 1700, 
+1312 416 8580


Malaga - Spain

Parque Tecnológico. 
5 Calle Severo Ochoa, 
Copyright © 2020 – e.fundamentals (int) Ltd All Right Reserved Reg No. 11020663