Category Managers
Insights that develop category leaders from managers.
Detail-driven category teams choose e.fundamentals eCommerce analytics to power new product launches, promotions, distribution and competitor tracking on the digital shelf.
Supporting leading category teams
We’re really proud to partner with e.fundamentals. Having assessed the market, they were the only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel. They’ve put a powerful tool in the hands of our Sales, Marketing & Category teams which will strengthen our relationship with retailers, amplify our activation and keep our business priorities at the heart of the online sales strategy.
Ed Harman
Senior Channel Optimisation Manager, Weetabix
How we help to deliver category growth, both online and in store
Automated Digital Shelf Analytics
No more manual discovery or website checking
We take the heavy lifting out of manual data collecting and reporting. With e.fundamentals you can customize the data you need and when you need it. Set up alerts, access the data, and download the details for actionable results.
Your category objective, our deliverable
We know how critical it is for you to have access to the right data
We provide SKU level data across the digital and physical shelf, with insights to help you drive the presence of your brand and category to support the implementation of your category strategy and drive share growth for your brands
Land your New product launch brilliantly
We help you track performance and visibility of product launches from the start.
Providing analytics on retailer implementation of all new products. Learn from shoppers’ ratings and reviews. Use data to access a full category view of new product listings. Make sure your product can be seen across all retailers.
Eliminate product availability issues
Prevent shoppers switching, always be in stock
We appreciate the issues out-of-stocks can cause for your brand and retailer partners. We provide you with data to support SKU-level monitoring which can help your planning to limit the risks and impact on product availability.
Land the best possible ASSORTMENT mix
We know the value of having the right product assortment mix for online retail
Using our data, we provide you with a strategic category view of product optimization for your brands.
Grab the ebook
Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf.
eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021.
Ready to optimize your brand for the Digital Shelf Today?
Book a free expert demo of our Digital Shelf Analytics platform now.
One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.
We give all our customers free resources to help win on the Digital Shelf
The Ultimate Guide to Content Management on the Digital Shelf
Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.
The Digital Shelf Cast - Listen to our latest episode
A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.
Digital Shelf Analytics - Buyers Guide
Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics.
