Seize the Wholesale opportunity
The first eCommerce insights service dedicated to helping brands win in the wholesale channel.
Actionable insights to drive your growth in wholesale
Wholesale is a £30bn industry in the UK, with around 15% of this (£4.6bn) currently being ordered online. Most brand owners see the opportunity but until now they’ve lacked the tools and insight to drive sales and profit via online wholesalers.
With e.fundamentals you can now get the data and insights needed to unlock growth across wholesale.
Easy, visual, intuitive.
The wholesale analytics platform is made up of three levels of insights.
Each level identifies opportunities to improve product performance within wholesale and foodservice eCommerce websites.
.The e.fundamentals wholesale dashboard displays 6 fundamental frameworks in a clear and intuitive way, so your teams can spend more time on decision making and less time on data gather and interpretation.
Helping your teams optimise, implement and monitor wholesale performance
Get the Content Right
e.fundamentls doesn’t just organise the data, but organises the actions that you need to take so you can make quick changes across all your online retailers and see immediate results.
Price and Promote Effectively
Drill into how products across your entire category are performing and sort your insights according to single or multiple retailers / brand or category view.
Optimise ranging and visibility
Quickly switch views between all, new, or core products without losing those insights amidst all the other products you’re tracking.
Every key area is scored so you know where to focus your efforts. Where there is a low score you have an opportunity to increase revenue.
Ensure you have full visibility of your wholesale performance, with comprehensive category and wholesaler data coverage.
With a complete view, your team can get access to daily, accurate and detailed analytics on how your performance across any wholesaler is being played out.
Our challenge is to differentiate ourselves online as effectively as possible and e.fundamentals is now helping us do this with better sight of information, such as category pricing.
They are also supporting the upskilling of our team so we build constructive new relationships with customers
Ed Harman Senior Channel Optimisation Manager