Seize the Opportunity

Digital Shelf Analytics for Wholesale

Crack wholesale & food service with e.fundamentals eCommerce analytics

e.fundamentals analytics dashboard for wholesale

Actionable digital commerce insights to drive your growth in wholesale

Wholesale is a £30bn industry in the UK, with around 15% of this (£4.6bn) currently being ordered online. Most brand owners see the opportunity but until now they’ve lacked the tools and insight to drive sales and profit via online wholesalers.

With e.fundamentals you can now get the data and insights needed to unlock growth across wholesale. 

Brakes Wholesaler data insight for FMCG brands
Costco digital analytics for wholesale
Booker Wholesale Digital Insight and metrics for brands
Brakes Wholesaler data insight for FMCG brands
Booker Wholesale Digital Insight and metrics for brands

Actionable Wholesale analytics in a language your sales, eCommerce and marketing teams understand


Fix the basics across your product category

Fix the Basics

Implement consistent standards across all your wholesalers by correcting the product page basics.

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  • Ensure your images and product names are accurate and up to date. including case quantities. 

  • Stay in control of your Profit on return. WSP, and RRP across your range of products.  

Winning Campaigns insight for category managers

Winning Campaigns

Quickly access campaign insights through a calendar view. Understand competitor activity in the market and develop rapid responses.

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  • Understand your entire category’s promotional activity over time.

  • Cross-analyse your campaign insights with your sales data to assess effectiveness of campaigns.

Optimise your wholesale search performance

Easy to buy

Review your share of wholesale search and search rankings.
Build supporting strategies to grow your share within key search terms.

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  • Help wholesale and foodservice buyers to quickly find your products and understand the benefits.

  • Maintain high visibility of your brand and all your products throughout the online purchase cycle.

Represent your products correctly across online retailers

Sell the benefits

Ensure your product descriptions are targeting business owners & food service buyers who shop wholesale, rather than retail shoppers.

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  • Ensure this product information is rich with relevant and useful content to help wholesalers  convert more online sales from convenience, food service and business buyers.

  • Track and measure compliance of your key benefits across your wholesaler’s websites.

Pricing information & insight for key account managers across online retail

Smart Pricing & Promotions

Get price alerts to keep up to date on daily price movements in your category and stay ahead of competition.

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  • Secure a wide category view on your price and promotion activities to avoid potential down-trade opportunities.

  • Export price reports to share internally, gain insight into price changes over time and assess and how this could be affecting your sales.

category management for wholesalers

Deliver Value that Counts

Learn at pace what product mixes are present in wholesalers.

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  • Close sales gaps by using detailed reports to illustrate where ranging opportunities lie.

  • Keep on top of your range by ensuring your products are live on site through wholesale insights built specifically for Sales & Marketers.

Easy, visual, intuitive.

The wholesale analytics platform is made up of three levels of insights.
Each level identifies opportunities to improve product performance within wholesale and foodservice eCommerce websites.

.The e.fundamentals wholesale dashboard displays 6 fundamental frameworks in a clear and intuitive way, so your teams can spend more time on decision making and less time on data gather and interpretation. 



e.fundamentals wholesale dashboard screens

Helping your teams optimise, implement and monitor wholesale performance

category listing management for wholesale

Get the Content Right

e.fundamentls doesn’t just organise the data, but organises the actions that you need to take so you can make quick changes across all your online retailers and see immediate results.

price and promotion tools for category managers in wholesale

Price and Promote Effectively

Drill into how products across your entire category are performing and sort your insights according to single or multiple retailers / brand or category view.

optimise your search and ranging visibility at wholesale

Optimise ranging and visibility

Quickly switch views between all, new, or core products without losing those insights amidst all the other products you’re tracking.

data and scoring of your wholesaler performance

Performance scoring

Every key area is scored so you know where to focus your efforts. Where there is a low score you have an opportunity to increase revenue. 

Brakes wholesale data and insights
ecommerce insights for costco wholesale
ecommerce analytics for filshill
ecommerce wholesale data for best-one

Wholesale Coverage

Ensure you have full visibility of your wholesale performance, with comprehensive category and wholesaler data coverage. 

With a complete view, your team can get access to daily, accurate and detailed analytics on how your performance across any wholesaler is being played out. 

Our challenge is to differentiate ourselves online as effectively as possible and e.fundamentals is now helping us do this with better sight of information, such as category pricing. 

They are also supporting the upskilling of our team so we build constructive new relationships with customers

Ed Harman Senior Channel Optimisation Manager

Weetabix Food Company use efundamentals for their online analytics