All the Digital Shelf Analytics You Need to Succeed at Speed & Scale

Turn complex data from hundreds of retailers at the category level into actionable insights that drive sales and win share in ecommerce.
Digital Shelf Analytics

Know exactly what is happening in all the online stores that are key to your business

Our eCommerce Monitoring Software helps you protect your brands online and optimize Digital Shelf Performance across the fundamentals that drive category growth.   
Monitor Performance
Actionable Insights 
Unlock Category Intelligence
Build Knowledge, Act Faster
Succeed at Scale
Win Share, Grow Sales  
Monitor Performance

Be Brand-Compliant on the Digital Shelf

One platform to analyze and optimize Content, Search Visibility, Shopper Feedback, Assortment, Stock Availability, Price and Promotion performance. 
digital shelf analytics
Unlock Category Intelligence

Bring category thinking to life on the digital shelf

Don't limit performance visibility, get full category insights as standard and upskill your teams for ecommerce success.
Succeed at scale

A Partnership focused on delivering ROI 

The only digital shelf analytics platform that commits to delivering a 4X return on your investment. Our average is 10x! 
Digital Shelf content monitoring and analytics

Diagnose and measure every part of your digital shelf performance

Immediate actionable insights for sales improvement. 

Content Compliance

Ensure your content is accurate across retailers. Know daily what SKUs need your attention and where SEO opportunities exist.

Share of Search

Benchmark Search Visibility & placement vs competitors, tackle undiscoverable SKUs. Know where you rank in category across key search terms.

Promote Effectively

See promotional activity & compliance across your category. Know what media spend and paid promotions are doing to sales, availability & search by retailer. 

SKU Availability

Know what product availability looks like across your retailers and avoid lost sales opportunities through delisting or stock outs. 

Ratings & Reviews

See aggregated shopper feedback for all products in your category. Benchmark your product performance vs competitors.

Monitor Pricing 

Know how pricing is evolving across your category. Ensure your RRP or promotional products are compliant across the digital shelf of major retailers. 

Message Effectively

Check retailers are relaying your key selling messages and optimize product pages to utilize media and content opportunities.

Retail Media Tracking

Track media and display spend in category. Know who and where visibility is being won or lost and get a view on competitor actons. 
Partnering with e.fundamentals will help us protect and grow our online market share across Europe and the UK going forward. We’re thrilled to have found a solutions provider that will deliver the strategic insights required to power our category growth and complements our operational approach.
Pierre Jackson
Head of European eCommerce Shopper Strategy and Insights

Our winning approach delivers brands a competitive advantage on the digital shelf

Strategic & commercial priorities

Linked to major initiatives: Innovation, Revenue Management, Assortment Reviews, Brand planning

Specific focus linked to individual roles

         Insights made easy.              Actionable, valuable and intuitive

Clear process and ways of working

Fully integrated into existing routines JBPs, business planning and new product go to market strategy


share growth

With World Class Results

4X ROI Commitment

The only DSA to commit to delivering a 4X ROI, our client average is 12.3X!

Swift Implementation & Adoption

Hassle-free integration and setup so teams can work collaboratively with our data and insights from day 1.
world class nps scores

Best in Class Customer Success

A dedicated team of CPG experts that focus on helping you take actions that win share and drive sales online.

Featured Guide 

The Ultimate Guide to Content Management on the Digital Shelf

The ‘findability’ of your product is critical to conversion. If shoppers can't find your product, the switch to your competitor is just one click away. Understanding how to generate CPG product content excellence is now a business imperative.

Ready to see more?

Book your e.fundamentals demo

Discover why we are the DSA of choice for world-leading CPG brands seeking to gain a competitive advantage on the digital shelf.

A 4X ROI Commitment, the only DSA to commit to results.
Full Category Data - Actionable daily insights gathered from hundreds of retailers.
CPG experts at your side to build knowledge and capability across your teams.
Features and insights designed for key roles in category, ecommerce, sales and marketing teams.

  • This field is for validation purposes and should be left unchanged.
e.fundamentals may use the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. Please view our Data Privacy policy for more information. Note our 4X ROI commitment is based on an agreed transparent base of work between e.fundamentals and the client. and our  * ROI commitment is subject to terms and conditions..

We give all our customers free resources to help win on the Digital Shelf

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



444 West Lake Street, 
Suite 1700, 
+1312 416 8580



20 St Thomas Street, 
2nd Floor Runway East,

UNITED Kingdom


21 Young Street
+44 131 235 2597

Members of

Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663