Actionable Digital Shelf Analytics without compromise

Frontline teams in world-leading CPGs are winning long-term advantage by using our insights platform to drive digital shelf performance. Let us show you how.

These leading CPGs rely on our insights to unlock growth online

Mars Digital Shelf Analytics
Edgewell digital shelf analytics
Molson Coors Digital Shelf Analytics

Introducing your new eCommerce growth platform

Our Digital Shelf Platform

Discover why our digital commerce platform is best in class.

Brilliant Basics

Helping you fix your basics in product visibility and compliance across online retail.

Drive your Commercials

Category insights to make smart decisions for your online growth.

Strategise for Growth

Deliver a sustainable winning position in the online channel.

The fastest, easiest and most effective way to drive your category performance on the digital shelf.

Visualised data for “Aha” moments that drive your teams into action

Every insight we provide is a profit opportunity, delivered in a simple to use dashboard tailored to your needs so you can focus on driving profitability and sales.
* ROI commitment is subject to terms and conditions. Contact us to learn more.

The insights you need to drive product standards and visibility fast 

Lead in retail search  

Insights that guarantee your teams can maximise visibility on the Digital Shelf through SEO and share of search reporting. 

Content optimisation  

We make identifying opportunities easy. Product page and brand compliance reporting tells you exactly which products need your attention and what needs fixed.  

The insights you need for the commercials you want 

Complete category intelligence

With full category data our fundamentals help you see retailer assortment, availability and promotional activity at a glance. 

Promote effectively

Watch your competitors’ every move: know when they go out of stock and understand their promotional strategy so you can develop your winning playbook for online growth. Who said beating the competition isn’t scalable?!

A game-changing partnership for category growth

ecommerce strategy software

Know what drives your category

On a mission to lead in your category? Let’s help you unlock the secrets to what drives visibility and conversion across your retailer partners. We know one size does not fit all.

Unrivalled support

Let’s do it as one team: our Digital Shelf experts are here to help you use the platform in a way that continuously uncovers unique insights proven to lead to your future success online.

Get comprehensive coverage.
Tell the full category story with a 360° view

The best decisions are made when you can see the full picture. That's why we provide category level insights so you can measure your actions, but keep well informed on competitors.
Boots Digital Shelf Analytics
digital shelf analytics alcohol
ecommerce analytics albertsons

Winning online is hard, we make it easier 

We are fundamentally different, offering three key promises that ensure you gain a competitive advantage online.


Built by seasoned CPGs who know what you need to win online. Total category data, unlimited users, accurate data & highly tailored visual insights for job roles and functions.
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Committed to Results

We have a playbook for eCommerce success that delivers real results when acted on, our customers love us and we are the only provider to promise an ROI. 
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Best Customer Team

With our World Class Customer Success Model, offering 3,000 hours of dedicated support. Our Approach Fuels teams for growth. 
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Best platform: win on the digital shelf  

Digital Shelf - Fix the Basics

Fix the basics

Track non-compliant product content, and optimise & audit your digital shelf content to maximise sales vs competitors.
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Easy to buy

Are your products ranking in retailer search? Measure your share of shelf and identify opportunities to drive visibility. 
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Learn from shoppers voice 

Aggregated shopper feedback, ratings and reviews. Know what your customers are saying about your products. 
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Smart Pricing 

Smart pricing provides visibility
by SKU of changes in pricing
across the entire category with alerts to your inbox.
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Sell the benefits 

Ensure your brand messaging across all your SKUs is optimised to drive visibility and brand compliance across your key retailers.  
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winning campaigns - digital banner ad tracking analytics

Winning campaigns

Category and competitor promotions insights. Track your promotions are active and measure share of media.
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deliver value that counts

Deliver value that counts

Assortment and availability insights, identify gaps in your offering and measure your share, avoid delisting and get store by store level analytics.
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Execute your category vision

Bringing to life visibility of your
category drivers execution online.
Bespoke dashboards to reflect your category strategy & performance.
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What is a Digital Shelf Platform

Download our service overview

e.fundamentals is the eCommerce insight platform that CPG companies use to empower their teams, transform sales and profit performance in online stores.

Committed to Results
An absolute focus on ROI

The Best Customer team
CPG expertise at your side 

Commercial Focus

We give your teams what they need to increase your influence with customers and win category share. 

Aligned for Growth

Helping your teams to build the eCommerce skills and knowledge needed to get the most from our insights.

What our clients say    

Our latest innovations, designed to improve your daily productivity and ways of working.

We provide the best in class tools and services CPG brands need to grow sales and category share online.

Display Banners

Track & Audit Ad Performance

Digital Shelf Scorecard

A report card for your brand


Stock-level insights for the Digital Shelf
winning campaigns - digital banner ad tracking analytics

Deliver against your Media ROI

Track and measure display banner performance.
Maximise the efficiency of your ad activity and improve ROI on digital advertising across your retailers, category and brands with our unique display banner tracker.
Track your share of media with e.fundamentals banner tracking

Bespoke Reporting and Dashboards

Data leaders care about 
A new way to visualise your brands digital shelf performance across markets, the customisable report aligned to your brand standards, org structure and KPIs.
Digital Shelf Scorecard Service
deliver value that counts

Stock-level insights for the Digital Shelf

Stock Level Availability reporting to help prevent stockouts 
We make checking your SKU’ availability across global retailers easy. Ensure your priority SKUs are stocked to avoid shoppers switching to your competitors. 
Digital Shelf Analytics for Stock Availabil


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

UK Shopper Insights Report 2020

What you need to know about changing shopping habits

The Digital Shelf Cast

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Report Download
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.



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