Growth. UNLOCKED
The eCommerce insight platform that CPG companies use to transform sales and profit performance in online stores
Trusted by global brand owners to grow online sales
The eCommerce insight platform that makes 3 commitments
Every insight is a profit opportunity
e.fundamentals is configured to highlight the commercial gains you can leverage.
Everything is tailored to your teams
Every screen can be filtered and tailored to you or your teams roles to improve productivity.
Every Opportunity can be actioned
Our insights are actionable and performance can be tracked.
We provide domestic and international analysis of pricing, promotions, ranging, on-site search, shopper feedback and category performance across hundreds of online retailers using the 8 fundamentals framework.
Fix the basics
Track performance and actions for product basics and compliance.
Product Messaging
Check your product details include your key marketing messages.
Rank in Search
Monitor & compare search rankings for key terms across retailers.
Promotions
Review promotional activity over time for you and your competitors.
Price Monitoring
View pricing and promotional changes across your category
Shopper Feedback
Review feedback left on your products across retailer websites.
Range Reporting
Category vision
View drivers, new product performance and trade opportunities.
Our Platform
Learn more about how our platform can meet your needs.
Retail insights
Learn about our retail ecommerce analytics service
Wholesale Insights
Learn about our wholesale analytics platform
Here to help you grow
Our Customer Success team make it easy
Many clients tell us that it’s the human insights from our Customer Success team that makes our service best in class. The right insight data is crucial, but knowing how to apply it to your business is what really builds competitor advantage.
We’ve built an expert team of sales and marketing professionals with years of senior digital shelf experience to help you every step of the way.
Every day, we help clients answer questions like:
- How do I transfer my instore understanding to online?
- How do we get sales, marketing & category teams to agree workflows to enable us to win?
- What are the most important metrics I should focus on first to achieve my goals?
- How do I manage pricing, promotion, presentation and assortment to build a more profitable online business?
- How does our retailer search performance impact sales and how can we improve it?
Cheryl Haggerty
VP of Customer Success
Strategy
It’s the human insights from our team that make the e.fundamentals service a game-changer.
Deployment
We’re here to ensure every implementation is fast and problem-free.
Workshops
We’ll show your teams how to work together to get the most out of the platform.
Support
Our customer success teams are always available to help solve problems and seize opportunities.
Configured for the most important roles in online sales.
Built for Key Account Managers, Category Managers and Marketing teams to work more effectively, increase productivity and drive sales and profit growth fast.
Marketing Teams
The key retail analytics data you need to monitor brand compliance, retail search ranking and customer feedback. Making it easier for CPG marketers to drive brand visibility and online sales conversions.
Category Managers
Understand your product portfolio & brand performance across your key categories. We help shape your growth and international campaign execution with comprehensive digital shelf analytics to keep you ahead of your competitors.
Key Account Managers
Relevant accurate digital shelf data to empower your front line sales teams to act fast in store and online. From knowing price changes to competitor promotional strategies. Optimise your sales teams to win more business.
The reach you need to win online
Comprehensive market and retail coverage
We gather digital shelf data from over 100 major online retailers and wholesalers across the world. Making sure your brand has the comprehensive ecommerce retail analytics and insights relevant to your brands, category and product range.
Speak to our team today to understand how we can support your omnichannel data needs.
Our clients
Trusted by global brand owners to grow online sales
Sean Ferguson
Digital Marketing Manager
“We wanted to move beyond just fixing the basics. The actionable insights from e.fundamentals will allow us to develop our online sales channel and bring our category vision to life.”
Nick Saltanti
eCommerce & Digital Category Manager
“…the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. They’re also providing the support we need to help us maximise our growth.”
Elena Meyer
eCommerce Category Manager
“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”
Ed Harman
Channel Optimisation Manager
“We’re really proud to partner with e.fundamentals. They’ve put a powerful tool in the hands of our teams which will keep our business priorities at the heart of the online sales strategy.”
Download our latest category insight report
Are you an FMCG brand looking for growth or learnings from the baby food category across digital commerce?
Download our latest free insight report which focuses on retailer performance across the Baby Food Category helping you shape your strategy for 2020.
This is key digital shelf data to help brand managers, commercial teams and key account managers optimise category performance.
Our insight team provided an in-depth analysis of category trends for nine identified criteria areas across online retailers in the baby food category.