Growth. UNLOCKED
The eCommerce insight platform that transforms your team’s knowledge, decision making and agility across online stores through actionable data and expert insights.
Trusted by global brand owners to grow online sales and profit performance
The digital commerce analytics platform that makes 3 commitments
Every insight is a profit opportunity
e.fundamentals is configured to highlight the commercial gains you can leverage.
Everything is tailored to your teams
Every screen can be filtered and tailored to you or your teams roles to improve productivity.
Every insight can be actioned
Our insights are actionable and performance can be tracked.
We provide domestic and international analysis of pricing, promotions, ranging, on-site search, shopper feedback and category performance across hundreds of online retailers using the 8 fundamentals framework.
Fix the basics
Check, monitor and understand how your product basics and compliance is adhered to.
Increase Visibility
Increase your retailer search rankings to drive better search to basket conversions.
Brand it effectively
Check your product details include your key marketing messages for shoppers.
Promotional Insights
Review promotional activity over time for you and your competitors.
Range Availability
Price Monitoring
View pricing and promotional changes across your category
Shopper Feedback
Review feedback left on your products across retailer websites.
Category vision
View drivers, new product performance and trade opportunities.
Our Platform
Discover why our digital commerce platform is best in class.
Retail insights
Digital Shelf insights for major online retailers in one solution.
Wholesale Insights
Actionable data for brands to win in the wholesale channel.
The reach you need to win online
With comprehensive digital shelf coverage from major online retailers
No matter the retailer or country we can get the data you need. Speak to our team today to understand how we can support your data needs.
Our Customer Success team make it easy
With a guarantee to deliver you a minimum 400% return on your investment
Many clients tell us that it’s the human insights from our Customer Success team that makes our service best in class. The right insight data is crucial, but knowing how to apply it to your business is what really builds competitor advantage. Our eCommerce experts make this a reality.
Every day, we help clients answer questions like:
- How do I transfer my in store understanding to online?
- How do I manage pricing, promotion, presentation and assortment to build a more profitable online business?
- How does our retailer search performance impact sales and how can we improve it?
Strategy
We partner with you to ensure your strategy and goals are a successful reality.
Deployment
We’re here to ensure every implementation is fast and problem-free for all your teams.
Workshops
We’ll show your teams how to work together to get the most out of the platform and drive growth from day 1.
Support
Our customer success teams are always available to help solve problems and seize opportunities.
Configured for the most important roles in online sales.
Built for Key Account Managers, Category Managers and Marketing teams to work more effectively, increase productivity and drive sales and profit growth fast.
Marketing Teams
The key retail analytics data you need to monitor brand compliance, retail search ranking and customer feedback. Making it easier for CPG marketers to drive brand visibility and online sales conversions.
Category Managers
Understand your product portfolio & brand performance across your key categories. We help shape your growth and international campaign execution with comprehensive digital shelf analytics to keep you ahead of your competitors.
Key Account Managers
Relevant accurate digital shelf data to empower your front line sales teams to act fast in store and online. From knowing price changes to competitor promotional strategies. Optimise your sales teams to win more business.
Experienced in delivering digital transformation
Trusted by global brand owners to deliver on their digital shelf needs
Sean Ferguson
Digital Marketing Manager
“We wanted to move beyond just fixing the basics. The actionable insights from e.fundamentals will allow us to develop our online sales channel and bring our category vision to life.”
Nick Saltanti
eCommerce & Digital Category Manager
“…the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. They’re also providing the support we need to help us maximise our growth.”
Elena Meyer
eCommerce Category Manager
“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”
Ed Harman
Channel Optimisation Manager
“We’re really proud to partner with e.fundamentals. They’ve put a powerful tool in the hands of our teams which will keep our business priorities at the heart of the online sales strategy.”
