Actionable Digital Shelf Analytics without compromise

e.fundamentals is the eCommerce analytics platform helping brands worldwide to analyze, measure and optimize Digital Shelf performance.
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How we help brands deliver the perfect digital shelf




Deliver ROI 

The fastest, easiest and most effective way to measure your category performance on the digital shelf.

Full Category Data  

Every day get the insights your team need to see opportunities for growth and take immediate action. 

Comprehensive Global Coverage 

Providing brands with actionable digital shelf insights gathered from hundreds of retailers worldwide.   

The most comprehensive view of your brands online performance  

Digital Shelf Analytics Platform

Complete Digital Shelf Monitoring

A complete feature set to manage every element of your digital shelf. Save time, eliminate manual data monitoring of Pricing, Promotions, Share of Search, Content, Share of Media, Stock Availability, Assortment and Review Data.

Visual, Easy, Intuitive Dashboard

Understand instantly how you are performing on the digital shelf with visualized reports that make it easy for teams across functions and markets.

Deliver the perfect digital shelf, accelerate ecommerce sales

Translate Data Into Actions, Unlock Category Growth

Our customized reporting allows you to see the impact of your actions across the key elements of your eCommerce strategy.

Optimize Category Execution  

Lead your category, influence retailers and understand the key drivers that are impacting your sales and profitability online.

A game-changing partnership for category growth.

A Commitment to ROI

The only digital shelf analytics platform to commit to a return on your investment. Our clients average 8x ROI with our highest 16x!  

Expert Led Customer Success Team 

Digital Commerce is rapidly evolving, we provide the expert know-how and experience to unlock your brands path to faster eCommerce growth.

 Complete Category Coverage Gathered from Hundreds of Retailers Worldwide

e.fundamentals brings you richer best in class digital shelf analytics, never miss a competitor move and lead your retailer's agenda.​

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Committed to Results
An absolute focus on ROI

The Best Customer Team
Placing expertise at your side 

Seamless Setup
User Training

Client Hubs

Exclusive Insights

What our clients say    

Read Our Customer Success Stories >


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

We give all our customers free resources to help win on the Digital Shelf

Adapt foDigital Shelf Growth eBook

How To Adapt for Digital Shelf Growth

Download our free eBook and adapt your CPG strategy for eCommerce today.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Gartner Report Download exploring the growth of Digital Shelf.
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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