The ecommerce Retail analytics platform for Growth focused brands
All the insights needed for ecommerce teams to build sales and profit across online stores.
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Brands we Grow
Trusted provider of ecommerce analytics for ambitious FMCG CPG brands
We understand your brand’s need for actionable ecommerce analytics tools that help you optimise and win online
Fix the basics
Track performance and actions for product basics and compliance.
Brand compliance
Check your product details include your key marketing messages.
Rank in Search
Monitor & compare search rankings for key terms across retailers.
Promotions
Review promotional activity over time for you and your competitors.
Price Monitoring
View pricing and promotional changes across your category
Shopper Feedback
Review feedback left on your products across retailer websites.
Range Reporting
Category vision
View drivers, new product performance and trade opportunities.
The platform
Clear actions to drive brand growth
e.fundamentals makes understanding online performance easy and intuitive. Our digital shelf insights are quick to understand so you can spend time focusing on growing online sales with a tool that works to meet your daily needs.
Digital Shelf Insights for Retail and Wholesale
The only ecommerce analytics tool for FMCG brand owners to drive sales and profit across both retail and wholesale.
The platform that fits your strategy like a glove
The one-size-fits-all approach offered by other providers is not enough to win; the e.fundamentals service is deployed with our clients’ unique ecommerce strategies and KPIs embedded so you know our platform is serving your needs.
Our Platform
Learn more about how our platform can meet your needs.
Retail insights
Learn about our retail ecommerce analytics service
Wholesale Insights
Learn about our wholesale analytics platform
Your brands ecommerce growth engine
User Focused, Insight Led
e.fundamentals is the markets most user friendly ecommerce analytics platform for CPG brands. Built to be user friendly and provide the actionable digital shelf intelligence your brand needs to win top position across global major retailers and wholesalers.
Backed by our expert customer success team we work with your brand to help get the most from your ecommerce strategy.
Key Features
Comprehensive data
Online category performance data globally from major retailers.
Easy to use
Intuitive dashboards and reporting. Product insights you can act on quickly.
Actionable insights
We deliver insights you can action and are easy to understand.
Experts on hand
Built by e-commerce experts, our teams focus on growing your sales and profitability.
Designed to meet the needs of ecommerce focused teams
e.fundamentals provides all the ecommerce insights for brands to make meaningful decisions through actionable retail analytics data and insights. Making it easier for you to deliver ecommerce strategies and grow digital shelf performance.
Brand Managers
The key retail analytics data you need to monitor brand compliance, retail search ranking and customer feedback. Making it easier for CPG marketers to drive brand visibility and online sales conversions.
Category Managers
Understand your product portfolio & brand performance across your key categories. We help shape your growth and international campaign execution with comprehensive digital shelf analytics to keep you ahead of your competitors.
Key Account Managers
Relevant accurate digital shelf data to empower your front line sales teams to act fast in store and online. From knowing price changes to competitor promotional strategies. Optimise your sales teams to win more business.
Coverage to grow your brand across all markets & retailers
556,492,783 +
PRODUCT DATA POINTS
13,738
Brands & Sub Brands
2,800
Categories & Sub Categories
150 million
Product SKUs available
3.8 Million
Customer Reviews Captured
13,738
Brands & Sub Brands
3.8 Million
Customer Reviews Captured
2,800
Categories & Sub Categories
150 million
Product SKUs
We gather digital shelf data from over 100 major online retailers and wholesalers across the world. Making sure your brand has the comprehensive ecommerce retail analytics and insights relevant to your brands, category and product range.
Speak to our team today to understand how we can support your omnichannel data needs.
What our clients say
“We wanted an ecommerce partner that could move beyond just fixing the basics. The actionable insights the e.fundamentals tool provides will allow us to develop our online sales channel and bring our category vision to life.”
“We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximise our growth and the expertise to deliver their tool to our wider business.”
“Having the right eCommerce insights becomes critical; e.fundamentals tailors their approach according to our needs within the markets we’re operating in. Everyone can access insights from one platform based on what matters to them, see online performance on a regular basis and track to optimise the drivers. Having a complete category view across all markets is important which their platform seamlessly delivers.”
Elena Meyer,
eCommerce Category Manager, Edgewell
“We’re really proud to partner with e.fundamentals. Having assessed the market, they were the only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel. They’ve put a powerful tool in the hands of our Sales, Marketing & Category teams which will strengthen our relationship with retailers, amplify our activation and keep our business priorities at the heart of the online sales strategy.”
Ed Harman
Channel Optimisation Manager, Weetabix Food Company
““eCommerce is growing in importance for McCain. We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximise our growth and also the expertise to deliver their tool to our wider business.”
James Brett
Head of Shopper, Twinings
Download our latest free report
Are you an FMCG brand operating in the baby food category with online retailers? Download our latest free insight report which focuses on retailer performance across the Baby Food Category helping you shape your strategy for 2020.
This is key digital shelf data to help brand managers, commercial teams and key account managers optimise their category performance.
Our insight team provided an in-depth analysis of category trends for nine identified criteria areas across online retailers in the baby food category.