The eCommerce insight platform that CPG companies use to transform sales and profit performance in online stores


Trusted by global brand owners to grow online sales

retail analytics provider for Coors Light online product range
retail analytics provider for Weetabix
retail analytics provider for Birds Eye
retail analytics provider for Twinnings
ecommerce insights for McCain
ecommerce analytics e.fundamentals client pladis
Providing Digital Shelf Analytics for Tabasco Sauce
retail analytics provider for AB World Foods - Blue Dragon
retail analytics provider for Wilkinson Sword
retail analytics provider for Coors Light Brand Carling
retail analytics provider for Mountain Dew - Britvic
frozen food category product analytics and insights

The eCommerce insight platform that makes 3 commitments

Every insight is a profit opportunity

e.fundamentals is configured to highlight the commercial gains you can leverage.

Everything is tailored to your teams

Every screen can be filtered and tailored to you or your teams roles to improve productivity.

Every Opportunity can be actioned

Our insights are actionable and performance can be tracked.

We provide domestic and international analysis of pricing, promotions, ranging, on-site search, shopper feedback and category performance across hundreds of online retailers using the 8 fundamentals framework.

Fix the basics

Track performance and actions for product basics and compliance.

Product Messaging

Check your product details include your key marketing messages.

Rank in Search

Monitor & compare search rankings for key terms across retailers.


Review promotional activity over time for you and your competitors.

Price Monitoring

View pricing and promotional changes across your category

Shopper Feedback

Review feedback left on your products across retailer websites. 

Range Reporting

Category vision

View drivers,  new product performance and trade opportunities.

Our Platform

Learn more about how our platform can meet your needs.

Retail ecommerce analytics

Retail insights

Learn about our retail ecommerce analytics service

wholesale ecommerce insights and analytics

Wholesale Insights

Learn about our wholesale analytics platform

Here to help you grow

Our Customer Success team make it easy

Many clients tell us that it’s the human insights from our Customer Success team that makes our service best in class.  The right insight data is crucial, but knowing how to apply it to your business is what really builds competitor advantage.
We’ve built an expert team of sales and marketing professionals with years of senior digital shelf experience to help you every step of the way.


Every day, we help clients answer questions like:

  • How do I transfer my instore understanding to online?
  • How do we get sales, marketing & category teams to agree workflows to enable us to win?
  • What are the most important metrics I should focus on first to achieve my goals?
  • How do I manage pricing, promotion, presentation and assortment to build a more profitable online business?
  • How does our retailer search performance impact sales and how can we improve it?
One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.
Cheryl Haggerty
VP of Customer Success


It’s the human insights from our team that make the e.fundamentals service a game-changer. 


We’re here to ensure every implementation is fast and problem-free.

eCommerce analytics tool support


We’ll show your teams how to work together to get the most out of the platform.


Our customer success teams are always available to help solve problems and seize opportunities.

Configured for the most important roles in online sales.

Built for Key Account Managers, Category Managers and Marketing teams to work more effectively, increase productivity and drive sales and profit growth fast. 

Marketing Teams

The key retail analytics data you need to monitor brand compliance, retail search ranking and customer feedback. Making it easier for CPG marketers to drive brand visibility and online sales conversions.

Category Managers

Understand your product portfolio & brand performance across your key categories. We help shape your growth and international campaign execution with comprehensive digital shelf analytics to keep you ahead of your competitors. 

Key Account Managers

Relevant accurate digital shelf data to empower your front line sales teams to act fast in store and online. From knowing price changes to competitor promotional strategies. Optimise your sales teams to win more business. 

The reach you need to win online

Comprehensive market and retail coverage

Amazon Analytics & product Insights
Carrefour Analytics and eCommerce insights platform for FMCG brands
Tesco Analytics & product Insights
SuperValu Analytics and insights platform for FMCG brands
Walmart Analytics & product Insights
Mercadona Analytics and insights platform for FMCG brands
John Lewis Analytics & product Insights
Zooplus Analytics and insights platform for pet care brands
e leclerc Analytics & product Insights
Argos Analytics & product Insights

We gather digital shelf data from over 100 major online retailers and wholesalers across the world. Making sure your brand has the comprehensive ecommerce retail analytics and insights relevant to your brands, category and product range.

Speak to our team today to understand how we can support your omnichannel data needs. 

Our clients

Trusted by global brand owners to grow online sales

Sean Ferguson
Digital Marketing Manager

“We wanted to move beyond just fixing the basics. The actionable insights from e.fundamentals will allow us to develop our online sales channel and bring our category vision to life.”

Nick Saltanti
eCommerce & Digital Category Manager

“…the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. They’re also providing the support we need to help us maximise our growth.”

Elena Meyer
eCommerce Category Manager

“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”

Ed Harman
Channel Optimisation Manager

“We’re really proud to partner with e.fundamentals. They’ve put a powerful tool in the hands of our teams which will keep our business priorities at the heart of the online sales strategy.”

Weetabix Food Company use efundamentals for their online analytics

Download our latest category insight report

Are you an FMCG brand looking for growth or learnings from the baby food category across digital commerce?

Download our latest free insight report which focuses on retailer performance across the Baby Food Category helping you shape your strategy for 2020. 

This is key digital shelf data to help brand managers, commercial teams and key account managers optimise category performance. 

Our insight team provided an in-depth analysis of category trends for nine identified criteria areas across online retailers in the baby food category.