The digital shelf analytics platform that transforms your team’s knowledge, decision making and agility across online stores through actionable data and expert-led digital commerce insights.


eCommerce performance analytics for online retail

Trusted by global brand owners to grow online sales and profit performance

Digital Shelf Analytics for CPG brands
Digital Shelf Optimisation Software for FMCG brands
Digital commerce vendors for CPG brands
eCommerce analytics and insights for CPG brands
Digital commerce solutions for Digital Shelf Analytics

The digital commerce analytics platform that makes 3 commitments

Every insight is a profit opportunity

e.fundamentals is configured to highlight the commercial gains you can leverage.

Everything is tailored to your teams

Every screen can be filtered and tailored to you or your teams roles to improve productivity.

Every insight can be actioned

Our insights are actionable and performance can be tracked.

We provide domestic and international analysis of pricing, promotions, ranging, on-site search, shopper feedback and category performance across hundreds of online retailers using the 8 fundamentals framework.

Fix the basics

Check, monitor and understand how your product basics and compliance is adhered to.

Increase Visibility

Increase your retailer search rankings to drive better search to basket conversions.

Brand it effectively

Check your product details include your key marketing messages for shoppers.

Promotional Insights

Review promotional activity over time for you and your competitors.

Range Availability

Price Monitoring

View pricing and promotional changes across your category

Shopper Feedback

Review feedback left on your products across retailer websites. 

Category vision

View drivers,  new product performance and trade opportunities.

Our Platform

Discover why our digital commerce platform is best in class.

Retail ecommerce analytics

Digital Shelf for Retail

Digital Shelf insights for major online retailers in one solution.

wholesale ecommerce insights and analytics

Wholesale Analytics

Actionable data for brands to win in the wholesale channel. 

The reach you need to win online

With comprehensive digital shelf coverage from major online retailers

Ocado Digital Shelf Analytics and insights
Kroger US Digital Shelf Analytics and insights
Amazon Digital Shelf Analytics and insights
Staples Digital Shelf Analytics and insights
Zooplus Digital Shelf Analytics and insights
Walmart Digital Shelf Analytics and insights
Candy Digital Shelf Analytics and insights
Target Digital Shelf Analytics and insights
Instacart Digital Shelf Analytics and insights
Argos Digital Shelf Analytics and insights
Currys PC World Digital Shelf Analytics and insights
Woolworths Australia Digital Shelf Analytics and insights
ASDA online shopping Digital Shelf Analytics and insights
Carrefour Digital Shelf Analytics and insights
Costco Wholesale Digital Shelf Analytics and insights
Mat Hem Digital Shelf Analytics and insights
E.Leclerc Digital Shelf Analytics and insights
Sainsbury's Digital Shelf Analytics and insights
John lewis Digital Shelf Analytics and insights
Amazon Prime Digital Shelf Analytics for ecommerce
Walgreens Digital Shelf Analytics and insights
Morrisons Digital Shelf Analytics and insights
Bjs Digital Shelf Analytics and insights

No matter the retailer or country we can get the data you need. Speak to our team today to understand how we can support your data needs. 

Configured for the most important roles in online sales.

Built for Key Account Managers, Category Managers and Marketing teams to work more effectively, increase productivity and drive sales and profit growth fast. 

Marketing Teams

The key retail analytics data you need to monitor brand compliance, retail search ranking and customer feedback. Making it easier for CPG marketers to drive brand visibility and online sales conversions.

Category Managers

Understand your product portfolio & brand performance across your key categories. We help shape your growth and international campaign execution with comprehensive digital shelf analytics to keep you ahead of your competitors. 

Key Account Managers

Relevant accurate digital shelf data to empower your front line sales teams to act fast in store and online. From knowing price changes to competitor promotional strategies. Optimise your sales teams to win more business. 

Our Customer Success team make it easy 

With a guarantee to deliver you a minimum 400% return on your investment

Many clients tell us that it’s the human insights from our Customer Success team that makes our service best in class.  The right insight data is crucial, but knowing how to apply it to your business is what really builds competitor advantage. Our eCommerce experts make this a reality.


Every day, we help clients answer questions like:

  • How do I transfer my in store understanding to online?
  • How do I manage pricing, promotion, presentation and assortment to build a more profitable online business?
  • How does our retailer search performance impact sales and how can we improve it?
One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.
eCommerce strategy


We partner with you to ensure your strategy and goals are a successful reality. 

eCommerce software onboarding


We’re here to ensure every implementation is fast and problem-free for all your teams.

eCommerce analytics tool support


We’ll show your teams how to work together to get the most out of the platform and drive growth from day 1.

eCommerce Digital Shelf support


Our customer success teams are always available to help solve problems and seize opportunities.

Experienced in delivering digital transformation

Trusted by global brand owners to deliver on their digital shelf needs

Sean Ferguson
Digital Marketing Manager

“We wanted to move beyond just fixing the basics. The actionable insights from e.fundamentals will allow us to develop our online sales channel and bring our category vision to life.”

Nick Saltanti
eCommerce & Digital Category Manager

“…the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. They’re also providing the support we need to help us maximise our growth.”

Elena Meyer
eCommerce Category Manager

“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”

Ed Harman
Channel Optimisation Manager

“We’re really proud to partner with e.fundamentals. They’ve put a powerful tool in the hands of our teams which will keep our business priorities at the heart of the online sales strategy.”

Weetabix Food Company use efundamentals for their online analytics

See it in action

Request a demo of the e.fundamentals platform today