The eCommerce insight platform that transforms your team’s knowledge, decision making and agility across online stores through actionable data and expert insights.
The digital commerce analytics platform that makes 3 commitments
Every insight is a profit opportunity
e.fundamentals is configured to highlight the commercial gains you can leverage.
Everything is tailored to your teams
Every screen can be filtered and tailored to you or your teams roles to improve productivity.
Every insight can be actioned
Our insights are actionable and performance can be tracked.
We provide domestic and international analysis of pricing, promotions, ranging, on-site search, shopper feedback and category performance across hundreds of online retailers using the 8 fundamentals framework.
Fix the basics
Check, monitor and understand how your product basics and compliance is adhered to.
Increase your retailer search rankings to drive better search to basket conversions.
Brand it effectively
Check your product details include your key marketing messages for shoppers.
Review promotional activity over time for you and your competitors.
View pricing and promotional changes across your category
Review feedback left on your products across retailer websites.
View drivers, new product performance and trade opportunities.
The reach you need to win online
With comprehensive digital shelf coverage from major online retailers
Our Customer Success team make it easy
With a guarantee to deliver you a minimum 400% return on your investment
Many clients tell us that it’s the human insights from our Customer Success team that makes our service best in class. The right insight data is crucial, but knowing how to apply it to your business is what really builds competitor advantage. Our eCommerce experts make this a reality.
Every day, we help clients answer questions like:
- How do I transfer my in store understanding to online?
- How do I manage pricing, promotion, presentation and assortment to build a more profitable online business?
- How does our retailer search performance impact sales and how can we improve it?
We partner with you to ensure your strategy and goals are a successful reality.
We’re here to ensure every implementation is fast and problem-free for all your teams.
We’ll show your teams how to work together to get the most out of the platform and drive growth from day 1.
Our customer success teams are always available to help solve problems and seize opportunities.
Configured for the most important roles in online sales.
Built for Key Account Managers, Category Managers and Marketing teams to work more effectively, increase productivity and drive sales and profit growth fast.
The key retail analytics data you need to monitor brand compliance, retail search ranking and customer feedback. Making it easier for CPG marketers to drive brand visibility and online sales conversions.
Understand your product portfolio & brand performance across your key categories. We help shape your growth and international campaign execution with comprehensive digital shelf analytics to keep you ahead of your competitors.
Key Account Managers
Relevant accurate digital shelf data to empower your front line sales teams to act fast in store and online. From knowing price changes to competitor promotional strategies. Optimise your sales teams to win more business.
Experienced in delivering digital transformation
Trusted by global brand owners to deliver on their digital shelf needs
Digital Marketing Manager
“We wanted to move beyond just fixing the basics. The actionable insights from e.fundamentals will allow us to develop our online sales channel and bring our category vision to life.”
eCommerce & Digital Category Manager
“…the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. They’re also providing the support we need to help us maximise our growth.”
eCommerce Category Manager
“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”
Channel Optimisation Manager
“We’re really proud to partner with e.fundamentals. They’ve put a powerful tool in the hands of our teams which will keep our business priorities at the heart of the online sales strategy.”