The insights you need for the commercials you want
Complete category intelligence
With full category data our fundamentals help you see retailer assortment, availability and promotional activity at a glance.
Watch your competitors’ every move: know when they go out of stock and understand their promotional strategy so you can develop your winning playbook for online growth. Who said beating the competition isn’t scalable?!
“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”
Ecommerce Category Manager
The correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. They’re also providing the support we need to help us maximise our growth.
eCommerce & Digital Category Manager
We chose to partner with e.fundamentals due to the simplicity of the platform and therefore how easy it is for the teams to understand and influence our Perfect eShop scorecard. The ‘added value’ that e.fundamentals delivers, including project consultancy and client success support, means there is always specialist support available to help deliver against our objectives.”
Senior Channel Optimisation Manager
Our latest innovations, designed to improve your daily productivity and ways of working.
We provide the best in class tools and services CPG brands need to grow sales and category share online.
Track & Audit Ad Performance
Digital Shelf Scorecard
A report card for your brand
Stock-level insights for the Digital Shelf
Deliver against your Media ROI
Track and measure display banner performance.
Maximise the efficiency of your ad activity and improve ROI on digital advertising across your retailers, category and brands with our unique display banner tracker.
e.fundamentals is a world-leading data insights and eCommerce analytics provider for CPG brands looking to optimise performance across online retail. We turn complex retail eCommerce data into actionable insights. Ensuring Sales, Marketing and Commercial teams have the actionable intelligence to improve digital shelf performance.