All the Digital Shelf Analytics You Need to Succeed at Speed & Scale

Turn complex data from hundreds of retailers at the category level into actionable insights that drive sales and win share in ecommerce.

Know exactly what is happening in all the online retailers that are key to your business

Our Digital Shelf Analytics Software helps teams understand performance today with the clear insights needed to optimize for ecommerce growth.    
Monitor Performance
Actionable Insights 
Unlock Category Intelligence
Build Knowledge, Act Faster
Win the Digital Shelf
Win Share, Grow Sales  
Monitor Performance

Measure and Optimize Your  Digital Shelf Performance

Actionable automated daily insights helping you detect opportunities to improve sales performance across every retailer. Eliminate the manual checking.
Maximize Product Visibility on the Digital Shelf.
Monitor Content Compliance with Daily Insights.
Benchmark Shopper Feedback Ratings & Reviews .
Optimize Assortment Promotional Spend and Stock.
Digital Shelf Analytics Platform
Unlock Category Intelligence

A digital Shelf Solution that brings Category Thinking To Life

We combine Category level data with CPG expertise to help you build effective strategies for ecommerce growth.
Full Category Data - Don't Limit your performance visibility.
Know you’re getting your fair share of category growth / visibility .
Our Customer success team deliver training and best practice guidance for winning at eCommerce.
Competitor Intelligence - Know if you are winning, if not who is.
Digital Shelf Analytics Features Overview
Win the digital shelf everywhere

Grow Revenue & Influence ROI Performance online  

Increase sales conversions, and drive brand conversion at scale everywhere.  
Industry leading performance metrics - know exactly how your actions are impacting performance.
The only Digital Shelf Provider to commit to delivering you a 4X ROI year after year. 
See how ad sponsorship, pricing and inventory performance, are impacting your sales performance
Get dedicated insights and strategies that help you grow across all your markets  
Digital Shelf content monitoring and analytics

The Fundamental 

Why ambitious CPGs choose e.fundamentals for Digital Shelf Analytics (DSA).
The only DSA provider that shows your entire category as standard
You can only beat your competitors if you know what all of them are doing. We cover your entire category as standard:- 
- ALL the brands, 
- ALL the skus, 
- ALL the prices 
- ALL the promotions.
The only DSA provider that commits to a minimum 4x ROI commitment (average = 12.1x)
If our competitors were as effective at generating sales and margin, why don’t they commit to results? The most important metric in our company is our rolling 3-year average ROI, which is currently x 12.1. We generate incremental $12.1 across the board for every $1 spent with us.
The only DSA provider that gives you a fast start without set-up fees or user limits.
- No set-up fees for deployment or implementation
• No limits on the number of users - cross-team collaboration is vital.
• No costs of data migration
- Little input needed from clients to get going.
The only DSA provider that’s with you every step of the way, every day. 
Others sell then disappear. Our partnership approach gives you:
• Induction workshops
• Monthly scorecards
• Dedicated account support
• Regular check-ins
…all from true CPG experts who are incentivised to help you grow sales and profits by using DSA better
The only DSA provider with World Class NPS and an average renewal rate of 95%.
We are obsessed with measuring and improving client satisfaction, our net promoter score and client retention.

Win the Digital shelf 

Our Approach Delivers Repeatable Growth

e.fundamentals brings together best in class Digital Shelf Analytics with Seasoned CPG Expertise to empower your front line teams to take the right actions that drive profitable eCommerce growth at the category level across all your major online retailers.

We are fundamentally different with a repeatable playbook for Digital Shelf Success at Scale.
Diagnose Your Ecommerce Performance
Automate the Benchmarking & Monitoring of relevant Digital Shelf Metrics.
Translate Data Into Action
Identify immediate actions for performance improvement.
Transform Your Team
Ramp Up Skills, Competitor Intelligence, Process and Productivity.
Accelerate Sales and Win Share
Bring your category strategy to life and unlock a competitive advantage online.

As Ecommerce Rapidly Evolves, The Brands That Win Are The Ones Who Stick To The Fundamentals 

Fix the Basics - Optimize Digital Shelf Content Icon

Deliver Content Compliance

Ensure your content is accurate across retailers. Know daily what SKUs need your attention and where SEO opportunities exist.
Drive Share of Search Icon

Win Share of Search

Benchmark Search Visibility & placement vs competitors, tackle undiscoverable SKUs. Know where you rank in category across key search terms.
Promote Effectively on Digital Shelf

Promote Effectively

See promotional activity & compliance across your category. Know what media spend and paid promotions are doing to sales, availability & search by retailer. 
Optimize Assortment Icon

Optimize Stock Availability

Know what product availability looks like across your retailers and avoid lost sales opportunities through delisting or stock outs. 
Shopper Ratings & reviews icon

Analyze Ratings & Reviews

See aggregated shopper feedback for all products in your category. Benchmark your product performance vs competitors.
Price monitor on the Digital Shelf icon

Monitor Pricing 

Know how pricing is evolving across your category. Ensure your RRP or promotional products are compliant across the digital shelf of major retailers. 
brand effectively icon

Message Effectively

Check retailers are relaying your key selling messages and optimize product pages to utilize media and content opportunities.
Execute Category Vision Icon

Track Retail Media Performance

Track media and display spend in category. Know who and where visibility is being won or lost and get a view on competitor actons. 

Experts Delivering Category Growth Year After Year

4X ROI Commitment

The only DSA to commit to delivering a 4X ROI, our client average is 12.3X!

Swift Implementation & Adoption

Hassle-free integration and setup so teams can work collaboratively with our data and insights from day 1.

Best in Class Customer Success

A dedicated team of CPG experts that focus on helping you take actions that win share and drive sales online.
"Partnering with e.fundamentals will help us protect and grow our online market share across Europe and the UK going forward. We’re thrilled to have found a solutions provider that will deliver the strategic insights required to power our category growth and complements our operational approach."
Pierre Jackson
Head of European eCommerce Shopper Strategy and Insights
Elena edgewell
"A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in."
Elena Meyer
Ecommerce Category Manager
"We chose to partner with e.fundamentals due to the simplicity of the platform and therefore how easy it is for the teams to understand and influence our Perfect eShop scorecard. The ‘added value’ that e.fundamentals delivers, including project consultancy and client success support, means there is always specialist support available to help deliver against our objectives."
Ed Harman
Senior Channel Optimization Manager

Ready to see more?

Book your e.fundamentals demo

Discover why we are the DSA of choice for world-leading CPG brands seeking to gain a competitive advantage on the digital shelf.

A 4X ROI Commitment, the only DSA to commit to results.
Full Category Data - Actionable daily insights gathered from hundreds of retailers.
CPG experts at your side to build knowledge and capability across your teams.
Features and insights designed for key roles in category, ecommerce, sales and marketing teams.

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e.fundamentals may use the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. Please view our Data Privacy policy for more information. Note our 4X ROI commitment is based on an agreed transparent base of work between e.fundamentals and the client. and our  * ROI commitment is subject to terms and conditions..

View Our Most Popular resources to help you learn and win on the digital shelf.

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The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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