The ecommerce Retail analytics platform for Growth focused brands

All the insights needed for ecommerce teams to build sales and profit across online stores.

Book a Demo Today

Brands we Grow

Trusted provider of ecommerce analytics for ambitious FMCG CPG brands

retail analytics provider for Coors Light online product range
retail analytics provider for Weetabix
retail analytics provider for Birds Eye
retail analytics provider for Twinnings
ecommerce insights for McCain
ecommerce analytics e.fundamentals client pladis
Providing Digital Shelf Analytics for Tabasco Sauce
retail analytics provider for AB World Foods - Blue Dragon
retail analytics provider for Wilkinson Sword
retail analytics provider for Coors Light Brand Carling
retail analytics provider for Mountain Dew - Britvic
frozen food category product analytics and insights

We understand your brand’s need for actionable ecommerce analytics tools that help you optimise and win online

Fix the basics

Track performance and actions for product basics and compliance.

Brand compliance

Check your product details include your key marketing messages.

Rank in Search

Monitor & compare search rankings for key terms across retailers.


Review promotional activity over time for you and your competitors.

Price Monitoring

View pricing and promotional changes across your category

Shopper Feedback

Review feedback left on your products across retailer websites. 

Range Reporting

Category vision

View drivers,  new product performance and trade opportunities.


The platform

Clear actions to drive brand growth

e.fundamentals makes understanding online performance easy and intuitive. Our digital shelf insights are quick to understand so you can spend time focusing on growing online sales with a tool that works to meet your daily needs. 

Digital Shelf Insights for Retail and Wholesale

The only ecommerce analytics tool for FMCG brand owners to drive sales and profit across both retail and wholesale.

The platform that fits your strategy like a glove

The one-size-fits-all approach offered by other providers is not enough to win; the e.fundamentals service is deployed with our clients’ unique ecommerce strategies and KPIs embedded so you know our platform is serving your needs. 

Our Platform

Learn more about how our platform can meet your needs.

Retail ecommerce analytics

Retail insights

Learn about our retail ecommerce analytics service

wholesale ecommerce insights and analytics

Wholesale Insights

Learn about our wholesale analytics platform

Your brands ecommerce growth engine

User Focused, Insight Led

e.fundamentals is the markets most user friendly ecommerce analytics platform for CPG brands. Built to be user friendly and provide the actionable digital shelf intelligence your brand needs to win top position across global major retailers and wholesalers.

Backed by our expert customer success team we work with your brand to help get the most from your ecommerce strategy.

Key Features

Comprehensive data

Online category performance data globally from major retailers.

Easy to use

Intuitive dashboards and reporting. Product insights you can act on quickly.

Actionable insights

We deliver insights you can action and are easy to understand. 

Experts on hand

Built by e-commerce experts, our teams focus on growing your sales and profitability.

Designed to meet the needs of ecommerce focused teams

e.fundamentals provides all the ecommerce insights for brands to make meaningful decisions through actionable retail analytics data and insights. Making it easier for you to deliver ecommerce strategies and grow digital shelf performance.

eCommerce analytics tools for global brands

Brand Managers

The key retail analytics data you need to monitor brand compliance, retail search ranking and customer feedback. Making it easier for CPG marketers to drive brand visibility and online sales conversions.

FMCG retail insights for national and international brand owners

Category Managers

Understand your product portfolio & brand performance across your key categories. We help shape your growth and international campaign execution with comprehensive digital shelf analytics to keep you ahead of your competitors. 

Retailer insights to drive online performance in ecommerce

Key Account Managers

Relevant accurate digital shelf data to empower your front line sales teams to act fast in store and online. From knowing price changes to competitor promotional strategies. Optimise your sales teams to win more business. 

Coverage to grow your brand across all markets & retailers

556,492,783 +



Brands & Sub Brands


Categories & Sub Categories

eCommerce anlaytics global retailer coverage
150 million

Product SKUs available

3.8 Million

Customer Reviews Captured


Brands & Sub Brands

3.8 Million

Customer Reviews Captured


Categories & Sub Categories

150 million

Product SKUs 

Amazon Analytics & product Insights
Carrefour Analytics and eCommerce insights platform for FMCG brands
Tesco Analytics & product Insights
SuperValu Analytics and insights platform for FMCG brands
Walmart Analytics & product Insights
Mercadona Analytics and insights platform for FMCG brands
John Lewis Analytics & product Insights
Zooplus Analytics and insights platform for pet care brands
e leclerc Analytics & product Insights
Argos Analytics & product Insights

We gather digital shelf data from over 100 major online retailers and wholesalers across the world. Making sure your brand has the comprehensive ecommerce retail analytics and insights relevant to your brands, category and product range.

Speak to our team today to understand how we can support your omnichannel data needs. 

What our clients say

“We wanted an ecommerce partner that could move beyond just fixing the basics. The actionable insights the e.fundamentals tool provides will allow us to develop our online sales channel and bring our category vision to life.”


logo molson coors

Sean Ferguson

Digital Marketing Manager, Molson Coors

“We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximise our growth and the expertise to deliver their tool to our wider business.”

Nick Sultanti

eCommerce & Digital Category ManagerMcCain Foods

“Having the right eCommerce insights becomes critical; e.fundamentals tailors their approach according to our needs within the markets we’re operating in. Everyone can access insights from one platform based on what matters to them, see online performance on a regular basis and track to optimise the drivers. Having a complete category view across all markets is important which their platform seamlessly delivers.”

edgewell choose e.fundamentals

Elena Meyer,

eCommerce Category Manager, Edgewell

“We’re really proud to partner with e.fundamentals. Having assessed the market, they were the only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel. They’ve put a powerful tool in the hands of our Sales, Marketing & Category teams which will strengthen our relationship with retailers, amplify our activation and keep our business priorities at the heart of the online sales strategy.”

Weetabix Food Company use efundamentals for their online analytics

Ed Harman

Channel Optimisation Manager, Weetabix Food Company

““eCommerce is growing in importance for McCain. We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximise our growth and also the expertise to deliver their tool to our wider business.”

James Brett

Head of Shopper, Twinings

Download our latest free report

Are you an FMCG brand operating in the baby food category with online retailers? Download our latest free insight report which focuses on retailer performance across the Baby Food Category helping you shape your strategy for 2020. 

This is key digital shelf data to help brand managers, commercial teams and key account managers optimise their category performance. 

Our insight team provided an in-depth analysis of category trends for nine identified criteria areas across online retailers in the baby food category.