These leading CPGs rely on our insights to unlock growth online
Introducing your new eCommerce growth platform
Our Digital Shelf Platform
Discover why our digital commerce platform is best in class.
Brilliant Basics
Helping you fix your basics in product visibility and compliance across online retail.
Drive your Commercials
Category insights to make smart decisions for your online growth.
Strategise for Growth
Deliver a sustainable winning position in the online channel.
The fastest, easiest and most effective way to drive your category performance on the digital shelf.
Visualised data for “Aha” moments that drive your teams into action
Every insight we provide is a profit opportunity, delivered in a simple to use dashboard tailored to your needs so you can focus on driving profitability and sales.
* ROI commitment is subject to terms and conditions. Contact us to learn more.
The insights you need to drive product standards and visibility fast
Lead in retail search
Insights that guarantee your teams can maximise visibility on the Digital Shelf through SEO and share of search reporting.
Content optimisation
We make identifying opportunities easy. Product page and brand compliance reporting tells you exactly which products need your attention and what needs fixed.
The insights you need for the commercials you want
Complete category intelligence
With full category data our fundamentals help you see retailer assortment, availability and promotional activity at a glance.
Promote effectively
Watch your competitors’ every move: know when they go out of stock and understand their promotional strategy so you can develop your winning playbook for online growth. Who said beating the competition isn’t scalable?!
A game-changing partnership for category growth
Know what drives your category
On a mission to lead in your category? Let’s help you unlock the secrets to what drives visibility and conversion across your retailer partners. We know one size does not fit all.
Unrivalled support
Let’s do it as one team: our Digital Shelf experts are here to help you use the platform in a way that continuously uncovers unique insights proven to lead to your future success online.
Get comprehensive coverage.
Tell the full category story with a 360° view
The best decisions are made when you can see the full picture. That's why we provide category level insights so you can measure your actions, but keep well informed on competitors.
Winning online is hard, we make it easier
We are fundamentally different, offering three key promises that ensure you gain a competitive advantage online.
Best platform: win on the digital shelf
Download our service overview
e.fundamentals is the eCommerce insight platform that CPG companies use to empower their teams, transform sales and profit performance in online stores.
Committed to Results
An absolute focus on ROI
The Best Customer team
CPG expertise at your side
Commercial Focus
We give your teams what they need to increase your influence with customers and win category share.
Aligned for Growth
Helping your teams to build the eCommerce skills and knowledge needed to get the most from our insights.
What our clients say
“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”Elena MeyerEcommerce Category Manager- The correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. They’re also providing the support we need to help us maximise our growth.Nick SaltantieCommerce & Digital Category Manager
- We chose to partner with e.fundamentals due to the simplicity of the platform and therefore how easy it is for the teams to understand and influence our Perfect eShop scorecard. The ‘added value’ that e.fundamentals delivers, including project consultancy and client success support, means there is always specialist support available to help deliver against our objectives.”Ed HarmanSenior Channel Optimisation Manager
Our latest innovations, designed to improve your daily productivity and ways of working.
We provide the best in class tools and services CPG brands need to grow sales and category share online.
Display Banners
Track & Audit Ad Performance
Digital Shelf Scorecard
A report card for your brand
Availability
Stock-level insights for the Digital Shelf
Deliver against your Media ROI
Track and measure display banner performance.
Maximise the efficiency of your ad activity and improve ROI on digital advertising across your retailers, category and brands with our unique display banner tracker.
Bespoke Reporting and Dashboards
Data leaders care about
A new way to visualise your brands digital shelf performance across markets, the customisable report aligned to your brand standards, org structure and KPIs.
Stock-level insights for the Digital Shelf
Stock Level Availability reporting to help prevent stockouts
We make checking your SKU’ availability across global retailers easy. Ensure your priority SKUs are stocked to avoid shoppers switching to your competitors.
GOT 30 MINUTES TO SPARE?
Book a free expert demo of our Digital Shelf Analytics platform now.
One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.
