Digital Shelf Analytics for CPG data, expertise & category growth online

e.fundamentals is the digital shelf analytics platform that transforms your team’s knowledge, decision making and agility across online stores through actionable data and expert-led digital commerce insights.


eCommerce performance analytics for online retail

The Digital Shelf measurement & audit platform used by global CPG brands

Digital Shelf Analytics that drives performance to win online

Every insight is a profit opportunity

e.fundamentals is configured to highlight the commercial gains you can leverage.

Everything is tailored to your teams

Every screen can be filtered and tailored to you or your teams roles to improve productivity.

Every insight can be actioned

Our insights are actionable and performance can be tracked.

Sean Ferguson
Digital Marketing Manager

“We wanted to move beyond just fixing the basics. The actionable insights from e.fundamentals will allow us to develop our online sales channel and bring our category vision to life.”

Elena Meyer
eCommerce Category Manager

“A complete category view across all markets is vital, which their platform seamlessly delivers. e.fundamentals tailors their approach according to our needs of the markets we’re operating in.”

How we drive your Digital Shelf Growth

We provide domestic and international analysis of pricing, promotions, ranging, on-site search, shopper feedback and category performance across hundreds of online retailers using the 8 fundamentals framework.

Fix the basics

Check, monitor and understand how your product basics and compliance is adhered to.

Increase Visibility

Increase your retailer search rankings to drive better search to basket conversions.

Brand it effectively

Check your product details include your key marketing messages for shoppers.

Promote effectively

See category promotions across retailers and strategise your next move to drive performance. 

Optimise the range

Price Monitoring

View pricing and promotional changes across your category

Shopper Feedback

Review feedback left on your products across retailer websites. 

Long Term Growth

Identify the drivers and category data to drive long term strategy.

Tell the full category story with a 360 view

We show you the full category of digital shelf data, no matter the retailer.

Ocado Digital Shelf Analytics and insights
Kroger US Digital Shelf Analytics and insights
Amazon Digital Shelf Analytics and insights
Staples Digital Shelf Analytics and insights
Zooplus Digital Shelf Analytics and insights
Walmart Digital Shelf Analytics and insights
Candy Digital Shelf Analytics and insights
Target Digital Shelf Analytics and insights
Instacart Digital Shelf Analytics and insights
Argos Digital Shelf Analytics and insights
Currys PC World Digital Shelf Analytics and insights

No matter the retailer or country we can get the data you need. Speak to our team today to understand how we can support your data needs. 

Our Customer Success team make it easy 

With a guarantee to deliver you a minimum 400% return on your investment

Many clients tell us that it’s the human insights from our Customer Success team that makes our service best in class.  The right insight data is crucial, but knowing how to apply it to your business is what really builds competitor advantage. Our eCommerce experts make this a reality.


Every day, we help clients answer questions like:

  • How do I transfer my in store understanding to online?
  • How do I manage pricing, promotion, presentation and assortment to build a more profitable online business?
  • How does our retailer search performance impact sales and how can we improve it?
One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.
eCommerce strategy


We partner with you to ensure your strategy and goals are a successful reality. 

eCommerce software onboarding


We’re here to ensure every implementation is fast and problem-free for all your teams.

eCommerce analytics tool support


We’ll show your teams how to work together to get the most out of the platform and drive growth from day 1.

eCommerce Digital Shelf support


Our customer success teams are always available to help solve problems and seize opportunities.

Digital Shelf Analytics Made Relevant for CPG Teams

Built for Key Account Managers, Category Managers and Marketing teams to work more effectively, increase productivity and drive sales and profit growth fast. 

Category Managers

Understand your product portfolio & brand performance across your key categories. We help shape your growth and international campaign execution to keep you ahead of your competitors.

Account Managers

Relevant accurate digital shelf data to empower your front line sales teams to act fast in store and online. From knowing price changes to competitor promotional strategies. 

Marketing Managers

The key retail analytics data you need to monitor brand compliance, retail search ranking, and customer feedback. Making it easier for CPG marketers to drive brand visibility and online sales conversions.

See it in action

Request a demo of the e.fundamentals platform today

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